W'air

Introducing W'air, the innovative and eco-conscious brand now available at Selfridges. W'air has reimagined the world of clothing care by offering an eco-friendly alternative to traditional dry cleaning. With a commitment to sustainability, W'air combines cutting-edge technology with a deep respect for the environment. Their revolutionary W'air Orb uses compressed air to gently clean and refresh your clothes, eliminating the need for harmful chemicals and plastic waste. It's a game-changer for both your garments and the planet. Selfridges is proud to offer the W'air Orb, empowering you to care for your wardrobe in a way that's efficient, sustainable, and remarkably effective. Join us in embracing the future of clothing care with W'air, where innovation meets environmental responsibility.