Steiff Teddy Bears & Soft Toys

Renowned for its signature teddy bear collection, Steiff produces delightful soft toys, too. With rocking horses in plush materials and standing items, a piece from this heritage brand is a gift you'll treasure forever. 

Steiff is considered the crème de la crème of cuddly toy makers. Margarete Steiff launched her namesake company in 1880 with a hand-sewn elephant. The German toymaker quickly gained a reputation for superior soft animals, recognised across the world. It lays claim to the first bear with moveable arms and legs, developed in 1902.

Today, the brand remains synonymous with quality and workmanship. Alongside the quintessential bear, explore a menagerie of stuffed animals, including llamas, lions, elephants, cats, dogs and bunnies. Look out for collectable Steiff soft toys, created in partnership with your favourite children’s books and films. Characters are crafted from traditional mohair, as well as curly faux fur and organic cotton.

These toys make for an ideal gift at any age – from keepsake baby Steiff teddy bears, comforters and rattles for newborns to larger toys for toddlers and bigger kids. Each cuddly companion is stamped with a trademark button on the ear. This trusted tag represents the Steiff Purity Law, which is a commitment to the highest-quality materials, production and safety measures for children.