Alpha Keratin 60ku® sounds complicated, but Virtue harnesses its powers to create a simple Smooth Shampoo to lather up in the shower every day. Re-paving rough cuticles and reducing friction between each strand, it eliminates frizz and matches the natural keratin in our hair, skin, and nails so binds directly to any damaged areas to repair each one. Swirling with calming lavender, sweet pear and fresh mint essential oils, the scent douses your locks in a subtle fragrance.
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Virtue shampoo
Application: work a quarter-sized amount of shampoo into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends. Rinse thoroughly. For best results, follow with your favourite Virtue Conditioner
240ml
For hygiene reasons, this product cannot be exchanged or refunded, unless faulty.
Application: work a quarter-sized amount of shampoo into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends. Rinse thoroughly. For best results, follow with your favourite Virtue Conditioner
240ml
For hygiene reasons, this product cannot be exchanged or refunded, unless faulty.
Ref: R00083703
Delivery To Italy
- Selfridges+ UK:
unlimited deliveries for a year€13.00 - Italy Express€18.00
International Delivery
- Selfridges+ Global:
unlimited deliveries for a year€95.00 - Delivery to the UKfrom €7.50
- Rest of the World Express€35.00
Complimentary UK Click & Collect
Enjoy delivery to your chosen store, on a day that suits you. Order until 10pm for next day collection.
Complimentary returns
It's ok if you change your mind - we offer a 14-day returns policy from the day you purchased your item in store or if you ordered the item online, just let us know within 14 days from the day you received or collected your order and you will have a further 14 days from notifying us to return it. Exceptions do apply, we unfortunately can't accept returns on all items.
Taxes and duties are included in the item price but are non-refundable.
Please read our terms & conditions to find out more.
UK
€13.00
- Unlimited UK timed, nominated and standard delivery
- Next day UK delivery (if ordered by 10pm UK time)
- Complimentary returns
- Valid for 12 months from the day you subscribe or from the day you renew your subscription
GLOBAL
€95.00
- Unlimited UK timed, nominated day and standard delivery on orders over £100
- Unlimited worldwide deliveries subject to minimum order values
- Minimum order value of £100 (or local currency equivalent) when shipping to: Austria, Belgium, Bulgaria, Canada, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Guernsey, Hong Kong, Hungary, Ireland, Italy, Jersey, Kuwait, Latvia, Lithuania, Luxembourg, Macau, Malta, Netherlands, Poland, Portugal, Qatar, Romania, Saudi Arabia, Singapore, Slovakia, Slovenia, Spain, Sweden, Switzerland, Taiwan, Thailand, UAE, UK, USA
- Minimum order value of £300 (or local currency equivalent) to all other Selfridges delivery destinations. Check applicable countries in our terms & conditions
- Valid for 12 months from the day you subscribe or from the day you renew your subscription