Benefit

Benefit is the brainchild of two twins from Indiana who, on a fateful day in 1976, flipped a coin and decided to open a make-up shop. Clearly, this is a brand that knows how to have fun. Its cult cosmetics – from Gimme Brow to The Professional – may be playfully named, but every one of them packs a punch, thanks to the vibrant pigments and long-lasting formulas.

Wonder into our selection and discover playful packaging housing eyebrow pencils with a volumizing effect, foundations enriched with botanical extracts for a hydrating finish, and sun kissed blushers. If you want to keep your options open, choose a Benefit palette with several shades of bronzer or blusher, so it's easy to build a look that suits your mood.

Experience volumizing mascaras integrated with brushes, allowing you to explore your artistic side. Pair this with the Benefit brow kit to create a striking look, complete with brushes and powders. Why not opt for a lip stain for long lasting and nature finish to your make up look.