Benetton men's fashion is a flashback to the 90s. Renowned globally for its inclusive advertising campaigns, the brand was founded in 1965 with its first store opening in Belluno, Italy. Today, Benetton has a network of about 5,000 stores around the world and continues to create key outfit building blocks.

Permeated with primary colours, our selection of Benetton clothing for men is emblematic of the brand's longstanding aesthetic. Designed from a variety of comfortable, durable materials, our pieces are part preppy, part sporty and can be worked into a range of year-round looks. For relaxed outfits, look for options that are elevated with logo embroideries and flashes of colour. Then there's our series of trousers that are tailored with straight legs and can be dressed up for meetings or pared back with a sweatshirt and sneakers at the weekend.

Each of our Benetton men's polo shirts is made from soft cotton stretch jersey with colour-block panels and a loose fit, which promises lasting comfort throughout the day. Styled with denim and sneakers, they're the epitome of laid-back dressing and are sure to switch up your out-of-office game. Bold and bright, add a dash of innocent playfulness into your repertoire with our timeless wardrobe silhouettes.

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