IT Cosmetics

Introducing It Cosmetics: solutions that are not only complexion-enhancing but problem-solving, too. The American brand was founded in 2008 by Jamie Kern Lima, a news anchor who found herself frustrated with common beauty concerns such as sparse brows and sensitive skin. Unable to source effective products on the market, she decided to make her own, and so IT Cosmetics was born.

In our collection, you'll find both skin care and make-up to help you feel your most confident. Go for an IT Cosmetics serum made with hyaluronic acid to target those fine lines, or one using nicotinamide to decrease discolouration. Follow up with an IT Cosmetics moisturiser to seal in hydration and reduce any irritation. Best-selling formulations correct complexions to even out your skin tone, and include beneficial natural ingredients such as apricot, liquorice root and avocado. The company's CC creams have a high sun protection factor (SPF) of 50.

We also have everyday must-haves like volumizing mascara, which nourishes the lashes as it lengthens. Select a waterproof concealer for serious staying power, or an illuminating option to brighten up dullness or dark circles. Choose oil-free for a matte finish. Powders are the final step in your routine, helping to minimise pores and create an airbrushed effect.