Mki Miyuki Zoku

MKI Miyuki Zoku combines British street style, Japanese aesthetics and American detailing. The name is inspired by a Japanese youth tribe, the Miyuki Zoku, who forged a brand new style in 1960s Tokyo. They were influenced by US Ivy League collegiate fashion, which shines through in the brand's clothing collection today. In case you were curious, the brand name is pronounced 'M-K-I mee-you-key zo-ku'.

The fashion house makes ready-to-menswear pieces for building the foundations of your casualwear wardrobe. Expect essential pieces with unexpected touches: classic crewnecks with graphic photo prints, sweatpants emblazoned with interesting typography and caps sporting embroidered logos. Look out for Japanese kanji appearing on chests, typically in monochrome. Each simple piece is elevated through a focus on fabrics, fit and smaller details. This attention to nuanced specifics makes MKI Miyuki Zoku clothing stand out. Showcasing an overall neutral colour palette of white, beige, black and grey marl, with some complementary splashes of brighter hues, all pieces work efficiently with others - a foolproof formula for everyday dressing.

The brand realises the importance of texture in clothes. In Selfridges' MKI Miyuki Zoku range, you'll find ultra-soft jersey, fluffy quilted panels and furry Sherpa fleece. Jackets and coats in key silhouettes, like gilets and trucker jackets, are toughened up with utility-style zips and pockets.