Urban Decay Beauty

Hailing from sunny California, Urban Decay beauty products and make-up are firm favourites with professionals and influencers. In our collection, you'll find cruelty-free, high-performance items for creating both every-day and evening looks.

The brand launched in 1996 with a mission to challenge the industry's definition of beauty. It continues to do so with bold and unapologetic gusto – its product names hint at rebellion and innuendo, and even the packaging commands attention. Graphic print cases and vials in colours such as lime green and the label's signature purple invite you to explore their contents.

Discover the secret to a flawless complexion with the Urban Decay foundation range. Choose from light to full coverage, and don't forget to check out the brand's concealers and primers for a long-lasting finish. Urban Decay's cult eyeshadow palettes need little introduction – but they deserve one nonetheless. Filled with a selection of show-stopping shades and made from the label's highly pigmented formulas, these palettes are iconic for a reason. Look for nude and bold shades with either a soft matte or metallic shimmer finish.

We've also got lipsticks, eyeliners and mascaras to complete the look. Finally, our selection of brushes and tools will help to make application easy.