5 things to know about

Gymshark

5 things to know about

Gymshark

Words: Yasmine Kennedy

Gymshark fans rejoice: the talked-about fitness and community brand has taken up permanent residency at Selfridges London and Selfridges Manchester Trafford. To celebrate its hotly anticipated arrival and the exclusive launch of its first-ever athleisure collection, everywear, here are 5 things to know about the brand.

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Words: Yasmine Kennedy

Gymshark fans rejoice: the talked-about fitness and community brand has taken up permanent residency at Selfridges London and Selfridges Manchester Trafford. To celebrate its hotly anticipated arrival and the exclusive launch of its first-ever athleisure collection, everywear, here are 5 things to know about the brand.

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1. Gymshark comes from humble origins

The idea for Gymshark was born where you see it the most: the gym. In 2012, founder Ben Francis developed an appetite for designing activewear after realising he couldn’t find any he actually wanted to wear. After setting up a studio in his parents’ garage in Bromsgrove, near Birmingham, the 19-year-old started to create fitted aesthetic gym gear using a sewing machine that would eventually turn his brand into one of sportswear’s brightest success stories.

1. Gymshark comes from humble origins

The idea for Gymshark was born where you see it the most: the gym. In 2012, founder Ben Francis developed an appetite for designing activewear after realising he couldn’t find any he actually wanted to wear. After setting up a studio in his parents’ garage in Bromsgrove, near Birmingham, the 19-year-old started to create fitted aesthetic gym gear using a sewing machine that would eventually turn his brand into one of sportswear’s brightest success stories.

2. Community is at its heart

Gymshark has led the way for influencer marketing. From the beginning, Gymshark has worked with fitness professionals and ambassadors to organically create a strong community that aligns with its values and reach new audiences. Today you’ll find that it includes an impressive line-up of athletes, such as Olympic gold medallist and boxer Katie Taylor, personal trainer Whitney Simmons and boxer Francis Ngannou to boot.

2. Community is at its heart

Gymshark has led the way for influencer marketing. From the beginning, Gymshark has worked with fitness professionals and ambassadors to organically create a strong community that aligns with its values and reach new audiences. Today you’ll find that it includes an impressive line-up of athletes, such as Olympic gold medallist and boxer Katie Taylor, personal trainer Whitney Simmons and boxer Francis Ngannou to boot.

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3. Live in it, work in it, workout in it

Tagged around 120 times an hour on Instagram and with a TikTok following of more than 5.4 million, we imagine you’ve already heard of Gymshark. If not, find the brand’s hashtag with more than 13.5 million posts and discover athletes and influencers posting everything from barbell challenges to gym OOTDs – all head-to-toe in Gymshark, naturally. It is proof that you can do (almost) everything in the wares of Gymshark.

3. Live in it, work in it, workout in it

Tagged around 120 times an hour on Instagram and with a TikTok following of more than 5.4 million, we imagine you’ve already heard of Gymshark. If not, find the brand’s hashtag with more than 13.5 million posts and discover athletes and influencers posting everything from barbell challenges to gym OOTDs – all head-to-toe in Gymshark, naturally. It is proof that you can do (almost) everything in the wares of Gymshark.

4. The future is bright

Gymshark is constantly developing its performance wear offering. In 2022, it opened a product innovation centre – or “GSIQ” – which enables its team to develop products and create future concepts with the aim to test fast and gain real feedback from their community. The benefit? To foster a unique space for serious innovation with the ability to expand its seamless designs, creating more sustainable yarns for game-changing pieces that offer better comfort, flexibility and performance.

4. The future is bright

Gymshark is constantly developing its performance wear offering. In 2022, it opened a product innovation centre – or “GSIQ” – which enables its team to develop products and create future concepts with the aim to test fast and gain real feedback from their community. The benefit? To foster a unique space for serious innovation with the ability to expand its seamless designs, creating more sustainable yarns for game-changing pieces that offer better comfort, flexibility and performance.

5. There are exclusives at Selfridges

Not only has Gymshark arrived at Selfridges, but its first-ever athleisure collection has launched exclusively with us too. Aptly titled everywear, expect elevated hoodies and sweatpants, as well as new silhouettes like reversible bodysuits and hooded jumpsuits, that form the ultimate rest-day uniform and can be worn every day, everywhere.

5. There are exclusives at Selfridges

Not only has Gymshark arrived at Selfridges, but its first-ever athleisure collection has launched exclusively with us too. Aptly titled everywear, expect elevated hoodies and sweatpants, as well as new silhouettes like reversible bodysuits and hooded jumpsuits, that form the ultimate rest-day uniform and can be worn every day, everywhere.

Shop now

Gymshark is available online and launches at Selfridges London and Selfridges Manchester Trafford on 4 March. The everywear collection is available exclusively online and in store at Selfridges London and Selfridges Manchester Trafford until 10 April.