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New In Beauty

Explore new luxury beauty products as they land, and discover the season’s defining launches across skincare, fragrance, makeup and haircare. Our Beauty New In collection offers considered access to what’s next — refined, directional and curated with authority. This is where advanced skincare breakthroughs, newly unveiled fragrance compositions, runway-inspired makeup collections and performance-led haircare first arrive — curated with a discerning eye for formulation, craftsmanship and design.

From clinically driven serums powered by next-generation actives to limited-release eau de parfums and high-impact colour cosmetics debuting straight from the catwalk, each addition reflects the evolving language of modern luxury beauty. The selection spans women’s and men’s products, uniting heritage fashion maisons with contemporary innovators shaping the future of skincare, scent and self-expression.

318 results

318 results

  1. SELFRIDGES

    The Fragrance Edit: Volume 2 - Worth £227.5

    1. Price:¥12,100
    Exclusive to Selfridges
    SELFRIDGES: The Fragrance Edit: Volume 2 - Worth £227.5SELFRIDGES: The Fragrance Edit: Volume 2 - Worth £227.5
  2. SELFRIDGES

    The K-Beauty Skincare Kit Worth £129

    1. Price:¥13,200
    Exclusive to Selfridges
    SELFRIDGES: The K-Beauty Skincare Kit Worth £129SELFRIDGES: The K-Beauty Skincare Kit Worth £129
  3. REFY

    Water Bronzer 12g

    1. Price:¥4,600
    5 ColoursExclusive to Selfridges
    5
    REFY: Water Bronzer 12gREFY: Water Bronzer 12g
  4. MAISON MARGIELA

    Silent Fury Eau de Parfum 75ml

    1. Price:¥59,000
    Exclusive to Selfridges
    MAISON MARGIELA: Silent Fury Eau de Parfum 75mlMAISON MARGIELA: Silent Fury Eau de Parfum 75ml
  5. MAISON MARGIELA

    Silent Fury Eau de Parfum 30ml

    1. Price:¥32,500
    Exclusive to Selfridges
    MAISON MARGIELA: Silent Fury Eau de Parfum 30mlMAISON MARGIELA: Silent Fury Eau de Parfum 30ml
  6. MORPHE

    Iced Mocha 4-Piece Face Brush Set

    1. Price:¥6,200
    Exclusive to Selfridges
    MORPHE: Iced Mocha 4-Piece Face Brush SetMORPHE: Iced Mocha 4-Piece Face Brush Set
  7. MARC JACOBS BEAUTY

    Legally Bronze Bronzer 11g

    1. Price:¥7,100
    9 ColoursExclusive to Selfridges
    4.8
    MARC JACOBS BEAUTY: Legally Bronze Bronzer 11gMARC JACOBS BEAUTY: Legally Bronze Bronzer 11g
  8. MARC JACOBS BEAUTY

    Born Star Cream-to-Powder Eyeshadow 24ml

    1. Price:¥5,000
    12 ColoursExclusive to Selfridges
    MARC JACOBS BEAUTY: Born Star Cream-to-Powder Eyeshadow 24mlMARC JACOBS BEAUTY: Born Star Cream-to-Powder Eyeshadow 24ml
  9. DIOR

    Dior Backstage Rosy Glow Blush 4.5g

    1. Price:¥7,200
    3 ColoursLimited edition
    DIOR: Dior Backstage Rosy Glow Blush 4.5gDIOR: Dior Backstage Rosy Glow Blush 4.5g
  10. 111SKIN

    Repair Renew Routine Gift Set

    1. Price:¥20,500
    111SKIN: Repair  Renew Routine Gift Set111SKIN: Repair  Renew Routine Gift Set
  11. CHAMPO

    Pitta Repair Hair Mask 150ml

    1. Price:¥8,500
    CHAMPO: Pitta Repair Hair Mask 150mlCHAMPO: Pitta Repair Hair Mask 150ml
  12. HUDA BEAUTY

    Easy Bake Intense Eau de Parfum 50ml

    1. Price:¥15,300
    HUDA BEAUTY: Easy Bake Intense Eau de Parfum 50mlHUDA BEAUTY: Easy Bake Intense Eau de Parfum 50ml
  13. CHARLOTTE TILBURY

    Exagger-Eyes Easy Eyeshadow Stick 1.6g

    1. Price:¥5,700
    12 Colours
    CHARLOTTE TILBURY: Exagger-Eyes Easy Eyeshadow Stick 1.6gCHARLOTTE TILBURY: Exagger-Eyes Easy Eyeshadow Stick 1.6g
  14. JO MALONE LONDON

    Veggies Travel Cologne Trio Gift Set

    1. Price:¥12,300
    JO MALONE LONDON: Veggies Travel Cologne Trio Gift SetJO MALONE LONDON: Veggies Travel Cologne Trio Gift Set
  15. JO MALONE LONDON

    Velvety Butternut Cologne 30ml

    1. Price:¥13,000
    JO MALONE LONDON: Velvety Butternut Cologne 30mlJO MALONE LONDON: Velvety Butternut Cologne 30ml
  16. DIPTYQUE

    Summer Essentials

    1. Price:¥50,500
    DIPTYQUE: Summer EssentialsDIPTYQUE: Summer Essentials
  17. ESSENTIAL PARFUMS

    Ambre Latte by Jordi Fernández Eau de Parfum 100ml

    1. Price:¥18,700
    Exclusive to Selfridges
    ESSENTIAL PARFUMS: Ambre Latte by Jordi Fernández Eau de Parfum 100mlESSENTIAL PARFUMS: Ambre Latte by Jordi Fernández Eau de Parfum 100ml
  18. LISA ELDRIDGE BEAUTY

    Rouge Experience Refillable Lipstick 3.5g

    1. Price:¥9,900
    2 ColoursExclusive to Selfridges
    LISA ELDRIDGE BEAUTY: Rouge Experience Refillable Lipstick 3.5gLISA ELDRIDGE BEAUTY: Rouge Experience Refillable Lipstick 3.5g
  19. MARIA NILA

    Mirror Gloss Hair Mask 250ml

    1. Price:¥5,800
    MARIA NILA: Mirror Gloss Hair Mask 250mlMARIA NILA: Mirror Gloss Hair Mask 250ml
  20. BIODANCE

    Hydro Cera-nol Serum 30ml

    1. Price:¥4,650
    BIODANCE: Hydro Cera-nol Serum 30mlBIODANCE: Hydro Cera-nol Serum 30ml
  21. LISA ELDRIDGE BEAUTY

    Rouge Experience Lipstick Refill 3.5g

    1. Price:¥5,300
    2 ColoursExclusive to Selfridges
    LISA ELDRIDGE BEAUTY: Rouge Experience Lipstick Refill 3.5gLISA ELDRIDGE BEAUTY: Rouge Experience Lipstick Refill 3.5g
  22. LISA ELDRIDGE BEAUTY

    Lisa Eldridge x Marilyn Monroe Elevated Baume Glow Concentrate Highlighter 3.7g

    1. Price:¥5,700
    2 ColoursExclusive to Selfridges
    LISA ELDRIDGE BEAUTY: Lisa Eldridge x Marilyn Monroe Elevated Baume Glow Concentrate Highlighter 3.7gLISA ELDRIDGE BEAUTY: Lisa Eldridge x Marilyn Monroe Elevated Baume Glow Concentrate Highlighter 3.7g
  23. LISA ELDRIDGE BEAUTY

    Velveteen Liquid Lip Colour 3ml

    1. Price:¥4,450
    Exclusive to Selfridges
    LISA ELDRIDGE BEAUTY: Velveteen Liquid Lip Colour 3mlLISA ELDRIDGE BEAUTY: Velveteen Liquid Lip Colour 3ml
  24. MARC JACOBS BEAUTY

    Marc Jacobs Beauty Heart On Shine Lipstick 3g

    1. Price:¥5,800
    20 ColoursExclusive to Selfridges
    4.7
    MARC JACOBS BEAUTY: Marc Jacobs Beauty Heart On Shine Lipstick 3gMARC JACOBS BEAUTY: Marc Jacobs Beauty Heart On Shine Lipstick 3g
  25. MARC JACOBS BEAUTY

    Drawn This Way Longwear Eyeliner 1g

    1. Price:¥4,600
    21 ColoursExclusive to Selfridges
    4.9
    MARC JACOBS BEAUTY: Drawn This Way Longwear Eyeliner 1gMARC JACOBS BEAUTY: Drawn This Way Longwear Eyeliner 1g
  26. MARC JACOBS BEAUTY

    Flashes Panoramic Volume Mascara 190ml

    1. Price:¥5,800
    3 ColoursExclusive to Selfridges
    MARC JACOBS BEAUTY: Flashes Panoramic Volume Mascara 190mlMARC JACOBS BEAUTY: Flashes Panoramic Volume Mascara 190ml
  27. MARC JACOBS BEAUTY

    Joystick Blush Stick 6g

    1. Price:¥5,800
    10 ColoursExclusive to Selfridges
    4.8
    MARC JACOBS BEAUTY: Joystick Blush Stick 6gMARC JACOBS BEAUTY: Joystick Blush Stick 6g
  28. MORPHE

    The Latte Looks Kit

    1. Price:¥17,400
    MORPHE: The Latte Looks KitMORPHE: The Latte Looks Kit
  29. LA BONNE BROSSE

    N.01 The Shine & Care The Universal Mini Hair Brush

    1. Price:¥19,700
    Exclusive to Selfridges
    LA BONNE BROSSE: N.01 The Shine & Care The Universal Mini Hair BrushLA BONNE BROSSE: N.01 The Shine & Care The Universal Mini Hair Brush
  30. REFY

    Water Blush 7g

    1. Price:¥4,250
    3 ColoursExclusive to Selfridges
    5
    REFY: Water Blush 7gREFY: Water Blush 7g
  31. LISA ELDRIDGE BEAUTY

    Seamless Glide Eye Pencil 1.2g

    1. Price:¥5,300
    3 ColoursBestseller
    LISA ELDRIDGE BEAUTY: Seamless Glide Eye Pencil 1.2gLISA ELDRIDGE BEAUTY: Seamless Glide Eye Pencil 1.2g
  32. MANUCURIST

    Active Blur Nail Polish 14.8ml

    1. Price:¥3,500
    MANUCURIST: Active Blur Nail Polish 14.8mlMANUCURIST: Active Blur Nail Polish 14.8ml
  33. LA BONNE BROSSE

    N.03 The Gentle Scalp Hairbrush The Essential Soft Mini Hairbrush

    1. Price:¥19,700
    Exclusive to Selfridges
    LA BONNE BROSSE: N.03 The Gentle Scalp Hairbrush The Essential Soft Mini HairbrushLA BONNE BROSSE: N.03 The Gentle Scalp Hairbrush The Essential Soft Mini Hairbrush
  34. LA BONNE BROSSE

    N.03 The Gentle Scalp The Essential Soft Mini Hair Brush

    1. Price:¥19,700
    Exclusive to Selfridges
    LA BONNE BROSSE: N.03 The Gentle Scalp The Essential Soft Mini Hair BrushLA BONNE BROSSE: N.03 The Gentle Scalp The Essential Soft Mini Hair Brush
  35. REFY

    Duo Brush 2.0

    1. Price:¥4,250
    Exclusive to Selfridges
    5
    REFY: Duo Brush 2.0REFY: Duo Brush 2.0
  36. MORPHE

    Cloudlight Soft Glow Diffused Blush 4g

    1. Price:£16.00
    7 ColoursExclusive to Selfridges
    MORPHE: Cloudlight Soft Glow Diffused Blush 4gMORPHE: Cloudlight Soft Glow Diffused Blush 4g
  37. SUPERGOOP!

    Unseen Sunscreen SPF 50 50ml

    1. Price:¥7,500
    SUPERGOOP!: Unseen Sunscreen SPF 50 50mlSUPERGOOP!: Unseen Sunscreen SPF 50 50ml
  38. VICTORIA BECKHAM BEAUTY

    Posh Gloss Lip Gloss 3.8ml

    1. Price:¥6,400
    10 Colours
    VICTORIA BECKHAM BEAUTY: Posh Gloss Lip Gloss 3.8mlVICTORIA BECKHAM BEAUTY: Posh Gloss Lip Gloss 3.8ml
  39. DIOR

    Dior Backstage Rosy Glow Stick 6g

    1. Price:¥7,600
    3 ColoursLimited edition
    DIOR: Dior Backstage Rosy Glow Stick 6gDIOR: Dior Backstage Rosy Glow Stick 6g
  40. KYLIE BY KYLIE JENNER

    Kylie Skin Lip Butter 10g

    1. Price:¥4,450
    KYLIE BY KYLIE JENNER: Kylie Skin Lip Butter 10gKYLIE BY KYLIE JENNER: Kylie Skin Lip Butter 10g
  41. MANUCURIST

    Active™ French Routine Kit

    1. Price:¥7,200
    MANUCURIST: Active™ French Routine KitMANUCURIST: Active™ French Routine Kit
  42. SELFRIDGES

    On-The-Go Beauty Kit Worth £184.50

    1. Price:¥12,100
    Exclusive to Selfridges
    SELFRIDGES: On-The-Go Beauty Kit Worth £184.50SELFRIDGES: On-The-Go Beauty Kit Worth £184.50
  43. LA BONNE BROSSE

    N.02 The Care & Detangling The Essential Mini Hair Brush

    1. Price:¥19,700
    Exclusive to Selfridges
    LA BONNE BROSSE: N.02 The Care & Detangling The Essential Mini Hair BrushLA BONNE BROSSE: N.02 The Care & Detangling The Essential Mini Hair Brush
  44. MORPHE

    Tailored Nudes Eyeshadow Palette 7.5g

    1. Price:¥3,500
    2 ColoursExclusive to Selfridges
    MORPHE: Tailored Nudes Eyeshadow Palette 7.5gMORPHE: Tailored Nudes Eyeshadow Palette 7.5g
  45. OUAI

    Instant OUAI-Cation Kit

    1. Price:¥6,600
    OUAI: Instant OUAI-Cation KitOUAI: Instant OUAI-Cation Kit
  46. MORPHE

    Tulle Order Eyeshadow Trio 3.5g

    1. Price:¥2,950
    5 ColoursExclusive to Selfridges
    MORPHE: Tulle Order Eyeshadow Trio 3.5gMORPHE: Tulle Order Eyeshadow Trio 3.5g
  47. BDK PARFUMS

    Impadia Eau de Parfum 50ml

    1. Price:¥28,000
    BDK PARFUMS: Impadia Eau de Parfum 50mlBDK PARFUMS: Impadia Eau de Parfum 50ml
  48. FABLE & MANE

    Hair & Body Fragrance Mist 75ml

    1. Price:¥5,700
    3 Colours
    FABLE & MANE: Hair & Body Fragrance Mist 75mlFABLE & MANE: Hair & Body Fragrance Mist 75ml
  49. OREBELLA

    Jasmine Blues Eau de Parfum 100ml

    1. Price:¥21,000
    Exclusive to Selfridges
    5
    OREBELLA: Jasmine Blues Eau de Parfum 100mlOREBELLA: Jasmine Blues Eau de Parfum 100ml
  50. DUA BY AB

    The Renewal Cream 50ml

    1. Price:¥13,200
    Exclusive to Selfridges
    DUA BY AB: The Renewal Cream 50mlDUA BY AB: The Renewal Cream 50ml
  51. PENHALIGONS

    Halfeti Eau de Parfum 100ml

    1. Price:¥47,500
    PENHALIGONS: Halfeti Eau de Parfum 100mlPENHALIGONS: Halfeti Eau de Parfum 100ml