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New In Beauty

Explore new luxury beauty products as they land, and discover the season’s defining launches across skincare, fragrance, makeup and haircare. Our Beauty New In collection offers considered access to what’s next — refined, directional and curated with authority. This is where advanced skincare breakthroughs, newly unveiled fragrance compositions, runway-inspired makeup collections and performance-led haircare first arrive — curated with a discerning eye for formulation, craftsmanship and design.

From clinically driven serums powered by next-generation actives to limited-release eau de parfums and high-impact colour cosmetics debuting straight from the catwalk, each addition reflects the evolving language of modern luxury beauty. The selection spans women’s and men’s products, uniting heritage fashion maisons with contemporary innovators shaping the future of skincare, scent and self-expression.

490 results

490 results

  1. SELFRIDGES

    Beauty Advent Calendar 2026 Worth £1278

    1. Price:¥53,500
    High demand - frequent restock
    SELFRIDGES: Beauty Advent Calendar 2026 Worth £1278SELFRIDGES: Beauty Advent Calendar 2026 Worth £1278
  2. YVES SAINT LAURENT

    Make Me Blush Lifted Glow Cream Blush 6g

    1. Price:¥8,700
    6 ColoursExclusive to Selfridges
    YVES SAINT LAURENT: Make Me Blush Lifted Glow Cream Blush 6gYVES SAINT LAURENT: Make Me Blush Lifted Glow Cream Blush 6g
  3. RAHASYA

    Nomadic Jasmine Extrait De Parfum 50ml

    1. Price:¥33,000
    Exclusive to Selfridges
    RAHASYA: Nomadic Jasmine Extrait De Parfum 50mlRAHASYA: Nomadic Jasmine Extrait De Parfum 50ml
  4. AHOOD BEAUTY

    Matte Liquid Lipstick 8ml

    1. Price:¥4,400
    5 ColoursExclusive to Selfridges
    AHOOD BEAUTY: Matte Liquid Lipstick 8mlAHOOD BEAUTY: Matte Liquid Lipstick 8ml
  5. SUQQU

    The Foundation 30g

    1. Price:£81.00
    24 Colours
    SUQQU: The Foundation 30gSUQQU: The Foundation 30g
  6. THE MERCHANT OF VENICE

    Saffron Lumiere Parfum 30ml

    1. Price:¥44,500
    Exclusive to Selfridges
    THE MERCHANT OF VENICE: Saffron Lumiere Parfum 30mlTHE MERCHANT OF VENICE: Saffron Lumiere Parfum 30ml
  7. ACQUA DI PARMA

    Cedro Eau de Parfum 180ml

    1. Price:£327.00
    ACQUA DI PARMA: Cedro Eau de Parfum 180mlACQUA DI PARMA: Cedro Eau de Parfum 180ml
  8. MAISON FRANCIS KURKDJIAN

    Oud Velvet Mood Extrait De Parfum 70ml

    1. Price:¥77,000
    Gift with purchase
    MAISON FRANCIS KURKDJIAN: Oud Velvet Mood Extrait De Parfum 70mlMAISON FRANCIS KURKDJIAN: Oud Velvet Mood Extrait De Parfum 70ml
  9. EX NIHILO

    Demon Dancer Eau De Parfum 100ml

    1. Price:¥56,000
    EX NIHILO: Demon Dancer Eau De Parfum 100mlEX NIHILO: Demon Dancer Eau De Parfum 100ml
  10. SISLEY: Sisley Marie-Victoire de Bascher Advent Calendar 2026 Worth £1052SISLEY: Sisley Marie-Victoire de Bascher Advent Calendar 2026 Worth £1052
  11. BOBBI BROWN

    Desert Dreamer Skin Enhancer Multi-Stick 45g

    1. Price:¥6,000
    Limited edition
    BOBBI BROWN: Desert Dreamer Skin Enhancer Multi-Stick 45gBOBBI BROWN: Desert Dreamer Skin Enhancer Multi-Stick 45g
  12. EREDI ZUCCA

    Ventuno Eau de Parfum 100ml

    1. Price:¥53,500
    Exclusive to Selfridges
    EREDI ZUCCA: Ventuno Eau de Parfum 100mlEREDI ZUCCA: Ventuno Eau de Parfum 100ml
  13. GUERLAIN

    L’Heure Bleue Eau de Parfum 50ml

    1. Price:¥24,000
    Gift with purchase
    GUERLAIN: L’Heure Bleue Eau de Parfum 50mlGUERLAIN: L’Heure Bleue Eau de Parfum 50ml
  14. LA PRAIRIE

    Swiss Pristine Cream 50ml

    1. Price:¥48,500
    Gift with purchase
    LA PRAIRIE: Swiss Pristine Cream 50mlLA PRAIRIE: Swiss Pristine Cream 50ml
  15. FENTY BEAUTY

    Pro Filt'r Fluid Flex Foundation 30ml

    1. Price:¥7,100
    50 ColoursGift with purchase
    FENTY BEAUTY: Pro Filt'r Fluid Flex Foundation 30mlFENTY BEAUTY: Pro Filt'r Fluid Flex Foundation 30ml
  16. OUAI

    Laurel Canyon Eau de Parfum 10ml

    1. Price:¥5,400
    Exclusive to Selfridges
    OUAI: Laurel Canyon Eau de Parfum 10mlOUAI: Laurel Canyon Eau de Parfum 10ml
  17. CHARLOTTE TILBURY

    Airbrush Flawless Blur Loose Powder 15g

    1. Price:¥8,200
    7 Colours
    CHARLOTTE TILBURY: Airbrush Flawless Blur Loose Powder 15gCHARLOTTE TILBURY: Airbrush Flawless Blur Loose Powder 15g
  18. DIOR

    Rouge Dior On Stage Lipstick

    1. Price:¥8,200
    10 Colours
    DIOR: Rouge Dior On Stage LipstickDIOR: Rouge Dior On Stage Lipstick
  19. HERMES: Ginseng Biloba Eau de Parfum 100mlHERMES: Ginseng Biloba Eau de Parfum 100ml
  20. THE MERCHANT OF VENICE

    Eternal Sunrise Eau de Parfum 100ml

    1. Price:£350.00
    Exclusive to Selfridges
    THE MERCHANT OF VENICE: Eternal Sunrise Eau de Parfum 100mlTHE MERCHANT OF VENICE: Eternal Sunrise Eau de Parfum 100ml
  21. TOM FORD

    Ombré Leather Reserve 100ml

    1. Price:¥40,500
    TOM FORD: Ombré Leather Reserve 100mlTOM FORD: Ombré Leather Reserve 100ml
  22. FREDERIC MALLE

    Northern Love Eau De Parfum 100ml

    1. Price:¥63,000
    FREDERIC MALLE: Northern Love Eau De Parfum 100mlFREDERIC MALLE: Northern Love Eau De Parfum 100ml
  23. GISOU

    Honey Fluff Beauty Bundle

    1. Price:¥15,200
    GISOU: Honey Fluff Beauty BundleGISOU: Honey Fluff Beauty Bundle
  24. AROMATICA

    Rosemary Scalp Scrub 165g

    1. Price:¥3,900
    AROMATICA: Rosemary Scalp Scrub 165gAROMATICA: Rosemary Scalp Scrub 165g
  25. LA MER

    The Concentrate 50ml

    1. Price:¥118,500
    LA MER: The Concentrate 50mlLA MER: The Concentrate 50ml
  26. TOM FORD: Tobacco Chocolat Eau De Parfum 100mlTOM FORD: Tobacco Chocolat Eau De Parfum 100ml
  27. MORPHE

    Bake & Set Loose Powder Quad 8g

    1. Price:¥4,100
    2 Colours
    MORPHE: Bake & Set Loose Powder Quad 8gMORPHE: Bake & Set Loose Powder Quad 8g
  28. HUDA BEAUTY

    Easy Bake Duo Loose Powder 2 x 6.5g

    1. Price:£34.00
    2 Colours
    HUDA BEAUTY: Easy Bake Duo Loose Powder 2 x 6.5gHUDA BEAUTY: Easy Bake Duo Loose Powder 2 x 6.5g
  29. LOEWE: Sweet Woodland Eau de Parfum 100mlLOEWE: Sweet Woodland Eau de Parfum 100ml
  30. SELFRIDGES

    Sheet Mask Bundle Worth £159

    1. Price:¥13,200
    Exclusive to Selfridges
    SELFRIDGES: Sheet Mask Bundle Worth £159SELFRIDGES: Sheet Mask Bundle Worth £159
  31. TATCHA

    Always Dewy Set Worth £95

    1. Price:¥15,400
    Gift set saving
    TATCHA: Always Dewy Set Worth £95TATCHA: Always Dewy Set Worth £95
  32. AHOOD BEAUTY

    Matte Blush 6g

    1. Price:¥5,300
    6 ColoursExclusive to Selfridges
    AHOOD BEAUTY: Matte Blush 6gAHOOD BEAUTY: Matte Blush 6g
  33. MARC JACOBS BEAUTY

    Nude Awakening Concealer 15ml

    1. Price:¥6,200
    40 ColoursGift with purchase
    MARC JACOBS BEAUTY: Nude Awakening Concealer 15mlMARC JACOBS BEAUTY: Nude Awakening Concealer 15ml
  34. TOM FORD: Tobacco Chocolat Eau De Parfum 50mlTOM FORD: Tobacco Chocolat Eau De Parfum 50ml
  35. AHOOD BEAUTY

    Juicy Cheeks Blush 4.5g

    1. Price:¥5,900
    5 ColoursExclusive to Selfridges
    AHOOD BEAUTY: Juicy Cheeks Blush 4.5gAHOOD BEAUTY: Juicy Cheeks Blush 4.5g
  36. AHOOD BEAUTY

    Chunky Meet Me Here Lip Pencil 3g

    1. Price:¥4,550
    6 ColoursExclusive to Selfridges
    AHOOD BEAUTY: Chunky Meet Me Here Lip Pencil 3gAHOOD BEAUTY: Chunky Meet Me Here Lip Pencil 3g
  37. GIORGIO ARMANI

    Dolci Multi-Use Blush Stick 8g

    1. Price:¥7,800
    5 ColoursExclusive to Selfridges
    GIORGIO ARMANI: Dolci Multi-Use Blush Stick 8gGIORGIO ARMANI: Dolci Multi-Use Blush Stick 8g
  38. WESTMAN ATELIER

    Suprême Biocomplex Liquid Foundation

    1. Price:¥14,200
    30 Colours
    WESTMAN ATELIER: Suprême Biocomplex Liquid FoundationWESTMAN ATELIER: Suprême Biocomplex Liquid Foundation
  39. AHOOD BEAUTY

    B2 Face Brush

    1. Price:¥3,200
    Exclusive to Selfridges
    AHOOD BEAUTY: B2 Face BrushAHOOD BEAUTY: B2 Face Brush
  40. CAUDALIE

    Thé des Vignes Body Care Duo Worth £28

    1. Price:¥3,300
    Gift set saving
    CAUDALIE: Thé des Vignes Body Care Duo Worth £28CAUDALIE: Thé des Vignes Body Care Duo Worth £28
  41. PENHALIGONS

    Quercus Deodorant Stick 75ml

    1. Price:¥5,800
    PENHALIGONS: Quercus Deodorant Stick 75mlPENHALIGONS: Quercus Deodorant Stick 75ml
  42. AHOOD BEAUTY

    So Extra Mascara 13ml

    1. Price:¥6,100
    2 ColoursExclusive to Selfridges
    AHOOD BEAUTY: So Extra Mascara 13mlAHOOD BEAUTY: So Extra Mascara 13ml
  43. PRADA: Paradoxe Sweet Chemistry Eau de Parfum 50mlPRADA: Paradoxe Sweet Chemistry Eau de Parfum 50ml
  44. CHARLOTTE TILBURY

    Airbrush Flawless Blush Blur 8g

    1. Price:¥7,200
    7 Colours
    CHARLOTTE TILBURY: Airbrush Flawless Blush Blur 8gCHARLOTTE TILBURY: Airbrush Flawless Blush Blur 8g
  45. AHOOD BEAUTY

    Lip Pencil 1.2g

    1. Price:¥3,600
    5 ColoursExclusive to Selfridges
    AHOOD BEAUTY: Lip Pencil 1.2gAHOOD BEAUTY: Lip Pencil 1.2g
  46. VICTORIA BECKHAM BEAUTY

    Lip Definer 0.65g

    1. Price:¥6,800
    7 Colours
    VICTORIA BECKHAM BEAUTY: Lip Definer 0.65gVICTORIA BECKHAM BEAUTY: Lip Definer 0.65g
  47. MAC

    Studio Radiance Skin Tint Stick 8g

    1. Price:¥6,600
    20 Colours
    MAC: Studio Radiance Skin Tint Stick 8gMAC: Studio Radiance Skin Tint Stick 8g
  48. AHOOD BEAUTY

    B1 Face Brush

    1. Price:¥3,200
    Exclusive to Selfridges
    AHOOD BEAUTY: B1 Face BrushAHOOD BEAUTY: B1 Face Brush
  49. AHOOD BEAUTY

    Matte Eyeliner 1.2ml

    1. Price:¥4,750
    2 ColoursExclusive to Selfridges
    AHOOD BEAUTY: Matte Eyeliner 1.2mlAHOOD BEAUTY: Matte Eyeliner 1.2ml
  50. CHARLOTTE TILBURY

    Pillowtalk Flawless Blush Blur 8g

    1. Price:¥7,200
    4 Colours
    CHARLOTTE TILBURY: Pillowtalk Flawless Blush Blur 8gCHARLOTTE TILBURY: Pillowtalk Flawless Blush Blur 8g
  51. MAC: Kajal Excess Longwear Smoky Eye Liner 1.2gMAC: Kajal Excess Longwear Smoky Eye Liner 1.2g
  52. MAISON FRANCIS KURKDJIAN

    Gold Scented Body Oil 70ml

    1. Price:¥21,500
    Gift with purchase
    MAISON FRANCIS KURKDJIAN: Gold Scented Body Oil 70mlMAISON FRANCIS KURKDJIAN: Gold Scented Body Oil 70ml
  53. SUSANNE KAUFMANN

    Lip Balm 3.5g

    1. Price:¥4,300
    SUSANNE KAUFMANN: Lip Balm 3.5gSUSANNE KAUFMANN: Lip Balm 3.5g
  54. WESTMAN ATELIER

    Liquid Foundation Brush

    1. Price:¥20,500
    WESTMAN ATELIER: Liquid Foundation BrushWESTMAN ATELIER: Liquid Foundation Brush
  55. CAUDALIE

    Kiss & Glow Duo Gift Set Worth £27

    1. Price:¥4,300
    Gift set saving
    CAUDALIE: Kiss & Glow Duo Gift Set Worth £27CAUDALIE: Kiss & Glow Duo Gift Set Worth £27
  56. AHOOD BEAUTY

    B10 Brush

    1. Price:¥3,200
    Exclusive to Selfridges
    AHOOD BEAUTY: B10 BrushAHOOD BEAUTY: B10 Brush
  57. PENHALIGONS

    Halfeti Body & Hand Cream 30ml

    1. Price:¥4,100
    PENHALIGONS: Halfeti Body & Hand Cream 30mlPENHALIGONS: Halfeti Body & Hand Cream 30ml
  58. GUERLAIN

    Rouge G -Double Mirror Jewel Customisable Ultra-Care Lipstick Case

    1. Price:¥7,000
    3 ColoursGift with purchase
    GUERLAIN: Rouge G -Double Mirror Jewel Customisable Ultra-Care Lipstick CaseGUERLAIN: Rouge G -Double Mirror Jewel Customisable Ultra-Care Lipstick Case
  59. PENHALIGONS

    Quercus Triplemill Soap 150g

    1. Price:¥5,800
    PENHALIGONS: Quercus Triplemill Soap 150gPENHALIGONS: Quercus Triplemill Soap 150g
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