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New In Beauty

Explore new luxury beauty products as they land, and discover the season’s defining launches across skincare, fragrance, makeup and haircare. Our Beauty New In collection offers considered access to what’s next — refined, directional and curated with authority. This is where advanced skincare breakthroughs, newly unveiled fragrance compositions, runway-inspired makeup collections and performance-led haircare first arrive — curated with a discerning eye for formulation, craftsmanship and design.

From clinically driven serums powered by next-generation actives to limited-release eau de parfums and high-impact colour cosmetics debuting straight from the catwalk, each addition reflects the evolving language of modern luxury beauty. The selection spans women’s and men’s products, uniting heritage fashion maisons with contemporary innovators shaping the future of skincare, scent and self-expression.

490 results

490 results

  1. DRIES VAN NOTEN

    Velvet Violet Eau de Parfum 10ml

    1. Price:¥7,200
    5(2)
    DRIES VAN NOTEN: Velvet Violet Eau de Parfum 10mlDRIES VAN NOTEN: Velvet Violet Eau de Parfum 10ml
  2. CAUDALIE

    Resveratrollift Firming Solution Set Worth £72.20

    1. Price:¥8,900
    Gift set saving
    CAUDALIE: Resveratrollift Firming Solution Set Worth £72.20CAUDALIE: Resveratrollift Firming Solution Set Worth £72.20
  3. SISLEY: Sisleÿa Marie-Victoire de Bascher Gift Set Worth £621.50SISLEY: Sisleÿa Marie-Victoire de Bascher Gift Set Worth £621.50
  4. YVES SAINT LAURENT

    Skin Affair Cushion Foundation 14g

    1. Price:¥11,500
    31 Colours
    YVES SAINT LAURENT: Skin Affair Cushion Foundation 14gYVES SAINT LAURENT: Skin Affair Cushion Foundation 14g
  5. MORPHE: Seek Your Fortune Eyeshadow Trio 3.3gMORPHE: Seek Your Fortune Eyeshadow Trio 3.3g
  6. &HONEY: Kuromi Melty Moist Repair Shampoo 440ml&HONEY: Kuromi Melty Moist Repair Shampoo 440ml
  7. MORPHE: Glass Half Full Face & Eye Palette 17gMORPHE: Glass Half Full Face & Eye Palette 17g
  8. PENHALIGONS

    Syconia Hand & Body Wash 500ml

    1. Price:¥9,700
    PENHALIGONS: Syconia Hand & Body Wash 500mlPENHALIGONS: Syconia Hand & Body Wash 500ml
  9. MORPHE

    Shapelifter Micro Contour Sitck 1.45g

    1. Price:¥2,750
    3 Colours
    MORPHE: Shapelifter Micro Contour Sitck 1.45gMORPHE: Shapelifter Micro Contour Sitck 1.45g
  10. PENHALIGONS

    Solaris Eau de Parfum 30ml

    1. Price:¥19,500
    PENHALIGONS: Solaris Eau de Parfum 30mlPENHALIGONS: Solaris Eau de Parfum 30ml
  11. CAUDALIE

    Vinohydra Intensely Moisturising Duo Worth £23

    1. Price:¥4,300
    Gift set saving
    CAUDALIE: Vinohydra Intensely Moisturising Duo Worth £23CAUDALIE: Vinohydra Intensely Moisturising Duo Worth £23
  12. NIOD: Multi-Molecular Hyaluronic Complex 30mlNIOD: Multi-Molecular Hyaluronic Complex 30ml
  13. LA MER

    Day & Night Routine Travel Gift Set Worth £185

    1. Price:¥32,500
    Gift set saving
    LA MER: Day & Night Routine Travel Gift Set Worth  £185LA MER: Day & Night Routine Travel Gift Set Worth  £185
  14. FENTY BEAUTY

    Midnight Diamonds Diamond Bomb Highlighter 8g

    1. Price:¥6,600
    Exclusive to Selfridges
    FENTY BEAUTY: Midnight Diamonds Diamond Bomb Highlighter 8gFENTY BEAUTY: Midnight Diamonds Diamond Bomb Highlighter 8g
  15. AROMATICA

    Tea Tree Purifying Shampoo 400ml

    1. Price:¥4,850
    AROMATICA: Tea Tree Purifying Shampoo 400mlAROMATICA: Tea Tree Purifying Shampoo 400ml
  16. SLIP

    Queen Silk Pillowcase

    1. Price:¥28,000
    Limited edition
    SLIP: Queen Silk PillowcaseSLIP: Queen Silk Pillowcase
  17. SLIP

    Lottie Silk Sleepover Set

    1. Price:¥18,500
    SLIP: Lottie Silk Sleepover SetSLIP: Lottie Silk Sleepover Set
  18. FIRST AID BEAUTY

    Ultra Repair Hydrating Pillow 28 Pads

    1. Price:¥4,300
    FIRST AID BEAUTY: Ultra Repair Hydrating Pillow 28 PadsFIRST AID BEAUTY: Ultra Repair Hydrating Pillow 28 Pads
  19. MAISON FRANCIS KURKDJIAN

    Gentle Fluidity Gold Cleansing Gel 350ml

    1. Price:¥17,400
    Gift with purchase
    MAISON FRANCIS KURKDJIAN: Gentle Fluidity Gold Cleansing Gel 350mlMAISON FRANCIS KURKDJIAN: Gentle Fluidity Gold Cleansing Gel 350ml
  20. LA PRAIRIE

    Swiss Pristine Serum 30ml

    1. Price:¥56,000
    Gift with purchase
    LA PRAIRIE: Swiss Pristine Serum 30mlLA PRAIRIE: Swiss Pristine Serum 30ml
  21. LIVING PROOF

    Volume & Texture Set Worth £44

    1. Price:¥6,000
    Gift set saving
    LIVING PROOF: Volume & Texture Set Worth £44LIVING PROOF: Volume & Texture Set Worth £44
  22. MAISON CRIVELLI

    Tobacco Carnaval Extrait de Parfum 50ml

    1. Price:¥47,000
    MAISON CRIVELLI: Tobacco Carnaval Extrait de Parfum 50mlMAISON CRIVELLI: Tobacco Carnaval Extrait de Parfum 50ml
  23. LA PRAIRIE

    Swiss Pristine Essence 150ml

    1. Price:¥33,500
    Gift with purchase
    LA PRAIRIE: Swiss Pristine Essence 150mlLA PRAIRIE: Swiss Pristine Essence 150ml
  24. DIOR

    Rouge Dior On Stage Shine Lipstick 2.2g

    1. Price:¥8,000
    2 Colours
    DIOR: Rouge Dior On Stage Shine Lipstick 2.2gDIOR: Rouge Dior On Stage Shine Lipstick 2.2g
  25. NIOD: Hydro-Ester Cleaning System 120mlNIOD: Hydro-Ester Cleaning System 120ml
  26. FIRST AID BEAUTY: KP Bump Eraser Peach Body Scrub with 10% AHA 226gFIRST AID BEAUTY: KP Bump Eraser Peach Body Scrub with 10% AHA 226g
  27. SOL DE JANEIRO: Cheirosa 68 Milky Leave-In Conditioner 60mlSOL DE JANEIRO: Cheirosa 68 Milky Leave-In Conditioner 60ml
  28. THE INKEY LIST

    Bio-Active Ceramide Neck Stick 20g

    1. Price:¥3,300
    THE INKEY LIST: Bio-Active Ceramide Neck Stick 20gTHE INKEY LIST: Bio-Active Ceramide Neck Stick 20g
  29. AROMATICA

    Quinoa Protein Hair Ampoule 100ml

    1. Price:¥3,900
    AROMATICA: Quinoa Protein Hair Ampoule 100mlAROMATICA: Quinoa Protein Hair Ampoule 100ml
  30. THE WHITE COMPANY

    Bergamot & Cedar Bath and Body Gift Set

    1. Price:¥6,200
    THE WHITE COMPANY: Bergamot & Cedar Bath and Body Gift SetTHE WHITE COMPANY: Bergamot & Cedar Bath and Body Gift Set
  31. AROMATICA

    Tea Tree Purifying Tonic 100ml

    1. Price:¥3,900
    AROMATICA: Tea Tree Purifying Tonic 100mlAROMATICA: Tea Tree Purifying Tonic 100ml
  32. FIRST AID BEAUTY: Ingrown Hair Pads Body + Face with BHA + AHA 28 PadsFIRST AID BEAUTY: Ingrown Hair Pads Body + Face with BHA + AHA 28 Pads
  33. PENHALIGONS

    Solaris Eau de Parfum 100ml

    1. Price:¥39,000
    PENHALIGONS: Solaris Eau de Parfum 100mlPENHALIGONS: Solaris Eau de Parfum 100ml
  34. LANEIGE

    Lip Glowy Balm 10g

    1. Price:¥3,800
    LANEIGE: Lip Glowy Balm 10gLANEIGE: Lip Glowy Balm 10g
  35. SLIP

    Queen Silk Pillowcase

    1. Price:¥25,500
    SLIP: Queen Silk PillowcaseSLIP: Queen Silk Pillowcase
  36. MEMO PARIS

    Madurai Hair Perfume 80ml

    1. Price:¥12,100
    MEMO PARIS: Madurai Hair Perfume 80mlMEMO PARIS: Madurai Hair Perfume 80ml
  37. BIODANCE: Pore Perfecting Collagen Peptide Cream 50mlBIODANCE: Pore Perfecting Collagen Peptide Cream 50ml
  38. THE WHITE COMPANY

    Bergamot & Cedar Hand and Nail Gift Set

    1. Price:¥6,200
    THE WHITE COMPANY: Bergamot & Cedar Hand and Nail Gift SetTHE WHITE COMPANY: Bergamot & Cedar Hand and Nail Gift Set
  39. LA MER

    The Concentrate 15ml

    1. Price:¥42,000
    LA MER: The Concentrate 15mlLA MER: The Concentrate 15ml
  40. SISLEY: Marie-Victoire de Bascher Black Rose Gift Set Worth £341.87SISLEY: Marie-Victoire de Bascher Black Rose Gift Set Worth £341.87
  41. REFY

    Lip Sculpt 0.32g

    1. Price:¥3,850
    REFY: Lip Sculpt 0.32gREFY: Lip Sculpt 0.32g
  42. FIRST AID BEAUTY

    Ultra Repair Face Lotion 50ml

    1. Price:¥5,300
    FIRST AID BEAUTY: Ultra Repair Face Lotion 50mlFIRST AID BEAUTY: Ultra Repair Face Lotion 50ml
  43. BURBERRY: Goddess Intense Amber Vanilla Eau de Parfum 50mlBURBERRY: Goddess Intense Amber Vanilla Eau de Parfum 50ml
  44. HERMES

    Rouge Hermès Limited-Edition Matte Lipstick 3.5g

    1. Price:¥15,500
    Limited edition
    HERMES: Rouge Hermès Limited-Edition Matte Lipstick 3.5gHERMES: Rouge Hermès Limited-Edition Matte Lipstick 3.5g
  45. THE WHITE COMPANY

    Super-Soft Faux-Fur Hot Water Bottle

    1. Price:¥6,600
    THE WHITE COMPANY: Super-Soft Faux-Fur Hot Water BottleTHE WHITE COMPANY: Super-Soft Faux-Fur Hot Water Bottle
  46. PENHALIGONS

    Endymion Eau de Cologne 100ml

    1. Price:¥31,500
    PENHALIGONS: Endymion Eau de Cologne 100mlPENHALIGONS: Endymion Eau de Cologne 100ml
  47. AROMATICA: Quinoa Protein Treatment Mask 160mlAROMATICA: Quinoa Protein Treatment Mask 160ml
  48. GUERLAIN

    Orchidée Impériale The Longevity Concentrate 30ml

    1. Price:¥98,500
    Gift with purchase
    GUERLAIN: Orchidée Impériale The Longevity Concentrate 30mlGUERLAIN: Orchidée Impériale The Longevity Concentrate 30ml
  49. MANUCURIST

    Glass Nail File 19g

    1. Price:¥2,350
    MANUCURIST: Glass Nail File 19gMANUCURIST: Glass Nail File 19g
  50. UKLASH: UKLASH Lash Lift Gel Mascara 6mlUKLASH: UKLASH Lash Lift Gel Mascara 6ml
  51. BIODANCE: Collagen Peptide Jelly Serum Mist 50mlBIODANCE: Collagen Peptide Jelly Serum Mist 50ml
  52. AROMATICA: Rosemary Hair Thickening Conditioner 180mlAROMATICA: Rosemary Hair Thickening Conditioner 180ml
  53. LA MER: Moisturising Soft Cream Hydration Gift Set Worth £400LA MER: Moisturising Soft Cream Hydration Gift Set Worth £400
  54. NIOD: Multi-Molecular Hyaluronic Complex 15mlNIOD: Multi-Molecular Hyaluronic Complex 15ml
  55. VICTORIA BECKHAM BEAUTY

    11. Conceal & Detail Brush

    1. Price:¥8,200
    VICTORIA BECKHAM BEAUTY: 11. Conceal & Detail BrushVICTORIA BECKHAM BEAUTY: 11. Conceal & Detail Brush
  56. DR DENNIS GROSS SKINCARE

    DRx BioRejuvenation™ Serum 30ml

    1. Price:¥19,100
    DR DENNIS GROSS SKINCARE: DRx BioRejuvenation™ Serum 30mlDR DENNIS GROSS SKINCARE: DRx BioRejuvenation™ Serum 30ml
  57. NIOD: Superoxide Dismutase 3 Enzyme Mist 50mlNIOD: Superoxide Dismutase 3 Enzyme Mist 50ml
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