Selfridges logo

You have no recent searches

Keyholder exclusive: up to 40% off. Shop now
Enjoy free delivery for 12 months with Selfridges+. Sign up
Selfridges Celebrates Father’s Day. Shop now

New In Beauty

Explore new luxury beauty products as they land, and discover the season’s defining launches across skincare, fragrance, makeup and haircare. Our Beauty New In collection offers considered access to what’s next — refined, directional and curated with authority. This is where advanced skincare breakthroughs, newly unveiled fragrance compositions, runway-inspired makeup collections and performance-led haircare first arrive — curated with a discerning eye for formulation, craftsmanship and design.

From clinically driven serums powered by next-generation actives to limited-release eau de parfums and high-impact colour cosmetics debuting straight from the catwalk, each addition reflects the evolving language of modern luxury beauty. The selection spans women’s and men’s products, uniting heritage fashion maisons with contemporary innovators shaping the future of skincare, scent and self-expression.

318 results

318 results

  1. ACQUA DI PARMA

    Mandorlo di Sicilia Eau de Toilette 50ml

    1. Price:¥24,000
    ACQUA DI PARMA: Mandorlo di Sicilia Eau de Toilette 50mlACQUA DI PARMA: Mandorlo di Sicilia Eau de Toilette 50ml
  2. PRADA

    Augmented Skin Discovery Kit

    1. Price:¥32,500
    PRADA: Augmented Skin Discovery KitPRADA: Augmented Skin Discovery Kit
  3. ANUA

    PDRN Lip Serum Duo Set

    1. Price:¥3,900
    Exclusive to Selfridges
    ANUA: PDRN Lip Serum Duo SetANUA: PDRN Lip Serum Duo Set
  4. ACQUA DI PARMA

    Mandarino di Sicilia Eau de Toilette 50ml

    1. Price:¥24,000
    ACQUA DI PARMA: Mandarino di Sicilia Eau de Toilette 50mlACQUA DI PARMA: Mandarino di Sicilia Eau de Toilette 50ml
  5. ACQUA DI PARMA

    Arancia Di Capri Eau de Toilette 100ml

    1. Price:¥33,500
    ACQUA DI PARMA: Arancia Di Capri Eau de Toilette 100mlACQUA DI PARMA: Arancia Di Capri Eau de Toilette 100ml
  6. JO MALONE LONDON

    Tomato Leaf Hand Wash 250ml

    1. Price:¥7,400
    JO MALONE LONDON: Tomato Leaf Hand Wash 250mlJO MALONE LONDON: Tomato Leaf Hand Wash 250ml
  7. ACQUA DI PARMA

    Mirto di Panarea Eau de Toilette 50ml

    1. Price:¥24,000
    ACQUA DI PARMA: Mirto di Panarea Eau de Toilette 50mlACQUA DI PARMA: Mirto di Panarea Eau de Toilette 50ml
  8. MARIA NILA

    Mirror Gloss Conditioner 300ml

    1. Price:¥5,400
    MARIA NILA: Mirror Gloss Conditioner 300mlMARIA NILA: Mirror Gloss Conditioner 300ml
  9. JOONBYRD

    Future Romance Body Glaze 200ml

    1. Price:¥13,600
    JOONBYRD: Future Romance Body Glaze 200mlJOONBYRD: Future Romance Body Glaze 200ml
  10. MAISON FRANCIS KURKDJIAN

    Baccarat Rouge 540 Scented Hand Cream 70ml

    1. Price:¥15,300
    MAISON FRANCIS KURKDJIAN: Baccarat Rouge 540 Scented Hand Cream 70mlMAISON FRANCIS KURKDJIAN: Baccarat Rouge 540 Scented Hand Cream 70ml
  11. MARIA NILA

    Mirror Gloss Shampoo 350ml

    1. Price:¥5,400
    MARIA NILA: Mirror Gloss Shampoo 350mlMARIA NILA: Mirror Gloss Shampoo 350ml
  12. VALENTINO BEAUTY

    Lash Folie Mascara 01 10g

    1. Price:¥6,800
    VALENTINO BEAUTY: Lash Folie Mascara 01 10gVALENTINO BEAUTY: Lash Folie Mascara 01 10g
  13. BDK PARFUMS

    Rouge Smoking Extrait de Parfum 50ml

    1. Price:¥38,000
    BDK PARFUMS: Rouge Smoking Extrait de Parfum 50mlBDK PARFUMS: Rouge Smoking Extrait de Parfum 50ml
  14. LARRY KING HAIRCARE

    Ride or Die Texture Spray 250ml

    1. Price:¥5,300
    LARRY KING HAIRCARE: Ride or Die Texture Spray 250mlLARRY KING HAIRCARE: Ride or Die Texture Spray 250ml
  15. FRANK BODY

    Firming Body Cream 230ml

    1. Price:¥5,000
    FRANK BODY: Firming Body Cream 230mlFRANK BODY: Firming Body Cream 230ml
  16. V CANTO

    Misiarte Extrait de Parfum 100ml

    1. Price:¥68,500
    Exclusive to Selfridges
    V CANTO: Misiarte Extrait de Parfum 100mlV CANTO: Misiarte Extrait de Parfum 100ml
  17. MARIA NILA

    The Summer Refresh

    1. Price:¥14,600
    Exclusive to Selfridges
    MARIA NILA: The Summer RefreshMARIA NILA: The Summer Refresh
  18. V CANTO

    Arkano Degli Amanti Extrait de Parfum 100ml

    1. Price:¥51,500
    Exclusive to Selfridges
    V CANTO: Arkano Degli Amanti Extrait de Parfum 100mlV CANTO: Arkano Degli Amanti Extrait de Parfum 100ml
  19. V CANTO

    Arkano Delle Stelle Extrait De Parfum 100ml

    1. Price:¥51,500
    Exclusive to Selfridges
    V CANTO: Arkano Delle Stelle Extrait De Parfum 100mlV CANTO: Arkano Delle Stelle Extrait De Parfum 100ml
  20. V CANTO

    Arkano Della Fortuna Extrait de Parfum 100ml

    1. Price:¥51,500
    Exclusive to Selfridges
    V CANTO: Arkano Della Fortuna Extrait de Parfum 100mlV CANTO: Arkano Della Fortuna Extrait de Parfum 100ml
  21. JO MALONE LONDON

    Carrot Blossom Cologne 30ml

    1. Price:¥13,000
    JO MALONE LONDON: Carrot Blossom Cologne 30mlJO MALONE LONDON: Carrot Blossom Cologne 30ml
  22. SCULPTED BY AIMEE

    Hydraglo Mini Hydrating Serum 15ml

    1. Price:¥3,500
    SCULPTED BY AIMEE: Hydraglo Mini Hydrating Serum 15mlSCULPTED BY AIMEE: Hydraglo Mini Hydrating Serum 15ml
  23. V CANTO

    Arkano Del Sole Extrait de Parfum 100ml

    1. Price:¥51,500
    Exclusive to Selfridges
    V CANTO: Arkano Del Sole Extrait de Parfum 100mlV CANTO: Arkano Del Sole Extrait de Parfum 100ml
  24. LISA ELDRIDGE BEAUTY

    Rouge Experience Refillable Lipstick 3.5g

    1. Price:¥9,900
    2 ColoursExclusive to Selfridges
    LISA ELDRIDGE BEAUTY: Rouge Experience Refillable Lipstick 3.5gLISA ELDRIDGE BEAUTY: Rouge Experience Refillable Lipstick 3.5g
  25. NEEDLY

    Mild Cleansing Gel 235ml

    1. Price:¥4,850
    NEEDLY: Mild Cleansing Gel 235mlNEEDLY: Mild Cleansing Gel 235ml
  26. LA PRAIRIE

    Skin Caviar Lifting Discovery Set

    1. Price:¥40,000
    LA PRAIRIE: Skin Caviar Lifting Discovery SetLA PRAIRIE: Skin Caviar Lifting Discovery Set
  27. NARS

    The Multiple Sculpting Stick 8g

    1. Price:¥6,800
    5 Colours
    NARS: The Multiple Sculpting Stick 8gNARS: The Multiple Sculpting Stick 8g
  28. LISA ELDRIDGE BEAUTY

    Rouge Experience Lipstick Refill 3.5g

    1. Price:¥5,300
    2 ColoursExclusive to Selfridges
    LISA ELDRIDGE BEAUTY: Rouge Experience Lipstick Refill 3.5gLISA ELDRIDGE BEAUTY: Rouge Experience Lipstick Refill 3.5g
  29. THE WHITE COMPANY

    Flowers Eau De Toilette 30ml

    1. Price:¥5,800
    THE WHITE COMPANY: Flowers Eau De Toilette 30mlTHE WHITE COMPANY: Flowers Eau De Toilette 30ml
  30. THANK YOU FARMER

    Rice Pure Glow Collagen Pack of Four Masks

    1. Price:¥4,100
    THANK YOU FARMER: Rice Pure Glow Collagen Pack of Four MasksTHANK YOU FARMER: Rice Pure Glow Collagen Pack of Four Masks
  31. SUQQU

    Blurring Color Blush 6.4g

    1. Price:¥8,200
    2 Colours
    SUQQU: Blurring Color Blush 6.4gSUQQU: Blurring Color Blush 6.4g
  32. JO MALONE LONDON

    Scarlet Beetroot Cologne 30ml

    1. Price:¥13,000
    JO MALONE LONDON: Scarlet Beetroot Cologne 30mlJO MALONE LONDON: Scarlet Beetroot Cologne 30ml
  33. MAC

    Small Eye Shadow 1.5g

    1. Price:¥4,300
    MAC: Small Eye Shadow 1.5gMAC: Small Eye Shadow 1.5g
  34. LANEIGE

    Mini But Mighty Moisture Set

    1. Price:¥5,300
    LANEIGE: Mini But Mighty Moisture SetLANEIGE: Mini But Mighty Moisture Set
  35. TOM FORD

    Soleil Blanc Parfum 50ml

    1. Price:¥70,500
    TOM FORD: Soleil Blanc Parfum 50mlTOM FORD: Soleil Blanc Parfum 50ml
  36. MAISON MARGIELA

    Blaze of Stillness Eau de Parfum 75ml

    1. Price:¥59,000
    Exclusive to Selfridges
    MAISON MARGIELA: Blaze of Stillness Eau de Parfum 75mlMAISON MARGIELA: Blaze of Stillness Eau de Parfum 75ml
  37. LISA ELDRIDGE BEAUTY

    Lisa Eldridge x Marilyn Monroe Elevated Baume Glow Concentrate Highlighter 3.7g

    1. Price:¥5,700
    2 ColoursExclusive to Selfridges
    LISA ELDRIDGE BEAUTY: Lisa Eldridge x Marilyn Monroe Elevated Baume Glow Concentrate Highlighter 3.7gLISA ELDRIDGE BEAUTY: Lisa Eldridge x Marilyn Monroe Elevated Baume Glow Concentrate Highlighter 3.7g
  38. FRAGRANCE DU BOIS

    Lucius Maximus Haute Perfume 100ml

    1. Price:¥68,500
    FRAGRANCE DU BOIS: Lucius Maximus Haute Perfume 100mlFRAGRANCE DU BOIS: Lucius Maximus Haute Perfume 100ml
  39. MAC

    Small Eye Shadow 1.5g

    1. Price:¥4,300
    MAC: Small Eye Shadow 1.5gMAC: Small Eye Shadow 1.5g
  40. THANK YOU FARMER

    Rice Pure 5% Niacinamide Capsule Serum 30ml

    1. Price:¥4,300
    THANK YOU FARMER: Rice Pure 5% Niacinamide Capsule Serum 30mlTHANK YOU FARMER: Rice Pure 5% Niacinamide Capsule Serum 30ml
  41. DR. BARBARA STURM

    Everything Bronzing Drops 30ml

    1. Price:¥27,000
    Exclusive to Selfridges
    DR. BARBARA STURM: Everything Bronzing Drops 30mlDR. BARBARA STURM: Everything Bronzing Drops 30ml