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New In Beauty

Explore new luxury beauty products as they land, and discover the season’s defining launches across skincare, fragrance, makeup and haircare. Our Beauty New In collection offers considered access to what’s next — refined, directional and curated with authority. This is where advanced skincare breakthroughs, newly unveiled fragrance compositions, runway-inspired makeup collections and performance-led haircare first arrive — curated with a discerning eye for formulation, craftsmanship and design.

From clinically driven serums powered by next-generation actives to limited-release eau de parfums and high-impact colour cosmetics debuting straight from the catwalk, each addition reflects the evolving language of modern luxury beauty. The selection spans women’s and men’s products, uniting heritage fashion maisons with contemporary innovators shaping the future of skincare, scent and self-expression.

701 results

701 results

  1. HUDA BEAUTY

    Bronzing And Sculpting Brush

    1. Price:¥4,100
    Gift with purchase
    HUDA BEAUTY: Bronzing And Sculpting BrushHUDA BEAUTY: Bronzing And Sculpting Brush
  2. LANEIGE

    Holiday 2026 Midnight Minis

    1. Price:¥4,300
    LANEIGE: Holiday 2026 Midnight MinisLANEIGE: Holiday 2026 Midnight Minis
  3. BYOMA

    The Luminosity Lab Kit

    1. Price:¥3,300
    BYOMA: The Luminosity Lab KitBYOMA: The Luminosity Lab Kit
  4. GUERLAIN: Les Légendaires Insolence Eau de Parfum Gift SetGUERLAIN: Les Légendaires Insolence Eau de Parfum Gift Set
  5. PARFUMS DE MARLY

    Althair Exclusif Parfum 125ml

    1. Price:¥74,000
    PARFUMS DE MARLY: Althair Exclusif Parfum 125mlPARFUMS DE MARLY: Althair Exclusif Parfum 125ml
  6. HERMES: Barénia Eau de Parfum Gift SetHERMES: Barénia Eau de Parfum Gift Set
  7. PENHALIGONS

    Luna Eau de Toilette 100ml

    1. Price:¥39,000
    PENHALIGONS: Luna Eau de Toilette 100mlPENHALIGONS: Luna Eau de Toilette 100ml
  8. KYLIE BY KYLIE JENNER

    Hair & Body Mist Trio Gift Set

    1. Price:¥9,100
    KYLIE BY KYLIE JENNER: Hair & Body Mist Trio Gift SetKYLIE BY KYLIE JENNER: Hair & Body Mist Trio Gift Set
  9. PARFUMS DE MARLY

    Althair Exclusif Parfum 75ml

    1. Price:¥61,000
    PARFUMS DE MARLY: Althair Exclusif Parfum 75mlPARFUMS DE MARLY: Althair Exclusif Parfum 75ml
  10. CLARINS

    12 Day Beauty Calendar Worth over £173

    1. Price:¥21,000
    Gift set saving
    CLARINS: 12 Day Beauty Calendar Worth over £173CLARINS: 12 Day Beauty Calendar Worth over £173
  11. OUAI

    Get On Your Merry OUAI Holiday Kit Worth £42

    1. Price:¥7,100
    Gift set saving
    OUAI: Get On Your Merry OUAI Holiday Kit Worth £42OUAI: Get On Your Merry OUAI Holiday Kit Worth £42
  12. BYREDO

    Rose of No Man's Land Body Care Set Worth £94

    1. Price:¥18,500
    Gift set saving
    BYREDO: Rose of No Man's Land Body Care Set Worth £94BYREDO: Rose of No Man's Land Body Care Set Worth £94
  13. FLAT LAY LONDON

    Togo Make-Up Case

    1. Price:¥4,300
    FLAT LAY LONDON: Togo Make-Up CaseFLAT LAY LONDON: Togo Make-Up Case
  14. POCO BEAUTY

    Winter Dreams The Core Collection Skincare Gift Set

    1. Price:¥16,400
    Exclusive to Selfridges
    POCO BEAUTY: Winter Dreams The Core Collection Skincare Gift SetPOCO BEAUTY: Winter Dreams The Core Collection Skincare Gift Set
  15. GISOU

    Honey Infused Limited-Edition Hair Perfume 15ml

    1. Price:¥4,250
    Limited edition
    GISOU: Honey Infused Limited-Edition Hair Perfume 15mlGISOU: Honey Infused Limited-Edition Hair Perfume 15ml
  16. MAC

    Extra Dimension Skinfinish 9g

    1. Price:¥6,600
    Exclusive to Selfridges
    MAC: Extra Dimension Skinfinish 9gMAC: Extra Dimension Skinfinish 9g
  17. BYREDO: Havana Tonka Eau De Parfum 70mlBYREDO: Havana Tonka Eau De Parfum 70ml
  18. TOM FORD: Private Blend Oud Wood Eau de Parfum Gift SetTOM FORD: Private Blend Oud Wood Eau de Parfum Gift Set
  19. TOM FORD: Soleil Neige Eau De Parfum Travel SetTOM FORD: Soleil Neige Eau De Parfum Travel Set
  20. LE LABO

    Eau De Parfum Discovery Set 5 x 7ml

    1. Price:¥31,500
    Exclusive to Selfridges
    LE LABO: Eau De Parfum Discovery Set 5 x 7mlLE LABO: Eau De Parfum Discovery Set 5 x 7ml
  21. GOLDFIELD & BANKS

    Ingenious Ginger Eau de Parfum Gift Set

    1. Price:¥33,500
    GOLDFIELD & BANKS: Ingenious Ginger Eau de Parfum Gift SetGOLDFIELD & BANKS: Ingenious Ginger Eau de Parfum Gift Set
  22. KEVIN MURPHY

    Hydration Heroes Set

    1. Price:¥15,500
    KEVIN MURPHY: Hydration Heroes SetKEVIN MURPHY: Hydration Heroes Set
  23. CHARLOTTE TILBURY

    Hollywood Light Tricks Eye Palette

    1. Price:¥12,800
    CHARLOTTE TILBURY: Hollywood Light Tricks Eye PaletteCHARLOTTE TILBURY: Hollywood Light Tricks Eye Palette
  24. MAC

    Teddy Party Mini Lip Trio 5.1g Worth £48

    1. Price:¥6,200
    Gift set saving
    MAC: Teddy Party Mini Lip Trio 5.1g Worth £48MAC: Teddy Party Mini Lip Trio 5.1g Worth £48
  25. POCO BEAUTY

    Dreamglow Lip Mask 11g

    1. Price:¥4,650
    POCO BEAUTY: Dreamglow Lip Mask 11gPOCO BEAUTY: Dreamglow Lip Mask 11g
  26. MARIA NILA

    Beauty Box AW26 Mirror Gloss Worth £64

    1. Price:¥10,300
    Gift set saving
    MARIA NILA: Beauty Box AW26 Mirror Gloss Worth £64MARIA NILA: Beauty Box AW26 Mirror Gloss Worth £64
  27. PHLUR: Heavy Cream Eau de Parfum 50mlPHLUR: Heavy Cream Eau de Parfum 50ml
  28. REFY

    Shimmer Duo Set - Gaia Worth £34

    1. Price:¥5,800
    Gift set saving
    REFY: Shimmer Duo Set - Gaia Worth £34REFY: Shimmer Duo Set - Gaia Worth £34
  29. KYLIE BY KYLIE JENNER: Hybrid Blush and Supple Kiss Lip Glaze Duo Gift Set 7.3mlKYLIE BY KYLIE JENNER: Hybrid Blush and Supple Kiss Lip Glaze Duo Gift Set 7.3ml
  30. YVES SAINT LAURENT

    Myslf Eau De Parfum & Pouch Gift Set

    1. Price:¥28,000
    YVES SAINT LAURENT: Myslf Eau De Parfum & Pouch Gift SetYVES SAINT LAURENT: Myslf Eau De Parfum & Pouch Gift Set
  31. BYREDO: Mojave Ghost Hair Perfume & Brush SetBYREDO: Mojave Ghost Hair Perfume & Brush Set
  32. KEVIN MURPHY

    Visionary Volume Holiday Set

    1. Price:¥13,000
    KEVIN MURPHY: Visionary Volume Holiday SetKEVIN MURPHY: Visionary Volume Holiday Set
  33. FARA HOMIDI

    Essential Cruise Box Nue

    1. Price:¥22,500
    FARA HOMIDI: Essential Cruise Box NueFARA HOMIDI: Essential Cruise Box Nue
  34. TOM FORD: Eau d’Ombré Leather Eau de Parfum 30mlTOM FORD: Eau d’Ombré Leather Eau de Parfum 30ml
  35. UKLASH

    The Iconic Lashes Kit Worth £27

    1. Price:¥4,100
    Gift set saving
    UKLASH: The Iconic Lashes Kit Worth £27UKLASH: The Iconic Lashes Kit Worth £27
  36. CHANEL

    Le Vernis Longwear Nail Colour 13ml

    1. Price:¥6,200
    2 Colours
    CHANEL: Le Vernis Longwear Nail Colour 13mlCHANEL: Le Vernis Longwear Nail Colour 13ml
  37. GUCCI: Gucci Rouge à Lèvres Mat Limited-Edition Lipstick 3.5gGUCCI: Gucci Rouge à Lèvres Mat Limited-Edition Lipstick 3.5g
  38. MAISON FRANCIS KURKDJIAN

    Baccarat Rouge 540 Scented Body Lotion 350ml

    1. Price:£105.00
    MAISON FRANCIS KURKDJIAN: Baccarat Rouge 540 Scented Body Lotion 350mlMAISON FRANCIS KURKDJIAN: Baccarat Rouge 540 Scented Body Lotion 350ml
  39. MAISON FRANCIS KURKDJIAN: gentle Fluidity Gold Edition - Precious Elixirs Extrait de Parfum Set 4 x 4mlMAISON FRANCIS KURKDJIAN: gentle Fluidity Gold Edition - Precious Elixirs Extrait de Parfum Set 4 x 4ml
  40. JULIETTE HAS A GUN

    Purple Trouble Eau De Parfum 50ml

    1. Price:¥22,000
    JULIETTE HAS A GUN: Purple Trouble Eau De Parfum 50mlJULIETTE HAS A GUN: Purple Trouble Eau De Parfum 50ml
  41. MONTBLANC

    Explorer Eau de Parfum Gift Set

    1. Price:¥19,300
    MONTBLANC: Explorer Eau de Parfum Gift SetMONTBLANC: Explorer Eau de Parfum Gift Set
  42. FLAT LAY LONDON

    Heart Print Mini Keyring Pouch

    1. Price:¥2,950
    FLAT LAY LONDON: Heart Print Mini Keyring PouchFLAT LAY LONDON: Heart Print Mini Keyring Pouch
  43. CAIR: The Beautifying Shampoo Travel 30mlCAIR: The Beautifying Shampoo Travel 30ml
  44. ORMONDE JAYNE

    Vanilla Aube Eau de Parfum 88ml

    1. Price:£225.00
    ORMONDE JAYNE: Vanilla Aube Eau de Parfum 88mlORMONDE JAYNE: Vanilla Aube Eau de Parfum 88ml
  45. BALMAIN BEAUTY

    Holiday Coffret Destin Eau de Parfum 100ml

    1. Price:¥27,500
    BALMAIN BEAUTY: Holiday Coffret Destin Eau de Parfum 100mlBALMAIN BEAUTY: Holiday Coffret Destin Eau de Parfum 100ml
  46. NARS

    Line And Shine Lip Duo

    1. Price:¥6,200
    NARS: Line And Shine Lip DuoNARS: Line And Shine Lip Duo
  47. LE LABO: Eau De Parfum Discovery Set 3 x 7mlLE LABO: Eau De Parfum Discovery Set 3 x 7ml
  48. KEVIN MURPHY

    Flawless 200ml

    1. Price:¥11,500
    KEVIN MURPHY: Flawless 200mlKEVIN MURPHY: Flawless 200ml
  49. MONTBLANC

    Legend Eau de Toilette Gift Set

    1. Price:¥12,100
    MONTBLANC: Legend Eau de Toilette Gift SetMONTBLANC: Legend Eau de Toilette Gift Set
  50. FIRST AID BEAUTY

    Ultra Repair Retinol Eye Cream 15ml

    1. Price:¥8,000
    FIRST AID BEAUTY: Ultra Repair Retinol Eye Cream 15mlFIRST AID BEAUTY: Ultra Repair Retinol Eye Cream 15ml
  51. FREDERIC MALLE

    Portrait Of A Lady Essentials Gift Set

    1. Price:¥50,500
    FREDERIC MALLE: Portrait Of A Lady Essentials Gift SetFREDERIC MALLE: Portrait Of A Lady Essentials Gift Set
  52. BIODANCE

    Glass Skin Signature Gift Set

    1. Price:¥4,000
    BIODANCE: Glass Skin Signature Gift SetBIODANCE: Glass Skin Signature Gift Set
  53. ACQUA DI PARMA: Holiday Collection Buongiorno Eau de Parfum 100ml Limited EditionACQUA DI PARMA: Holiday Collection Buongiorno Eau de Parfum 100ml Limited Edition
  54. CREED: Millesime Aventus For Her 490mlCREED: Millesime Aventus For Her 490ml
  55. SISLEY

    Phyto Noir Mascara Discovery Set Worth £58

    1. Price:¥12,800
    Gift set saving
    SISLEY: Phyto Noir Mascara Discovery Set Worth £58SISLEY: Phyto Noir Mascara Discovery Set Worth £58
  56. GOLDFIELD & BANKS

    Sunset Hour Eau de Parfum 50ml

    1. Price:£110.00
    GOLDFIELD & BANKS: Sunset Hour Eau de Parfum 50mlGOLDFIELD & BANKS: Sunset Hour Eau de Parfum 50ml
  57. NASOMATTO

    Micodelirio Extrait de Parfum 30ml

    1. Price:¥28,000
    NASOMATTO: Micodelirio Extrait de Parfum 30mlNASOMATTO: Micodelirio Extrait de Parfum 30ml
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