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New In Beauty

Explore new luxury beauty products as they land, and discover the season’s defining launches across skincare, fragrance, makeup and haircare. Our Beauty New In collection offers considered access to what’s next — refined, directional and curated with authority. This is where advanced skincare breakthroughs, newly unveiled fragrance compositions, runway-inspired makeup collections and performance-led haircare first arrive — curated with a discerning eye for formulation, craftsmanship and design.

From clinically driven serums powered by next-generation actives to limited-release eau de parfums and high-impact colour cosmetics debuting straight from the catwalk, each addition reflects the evolving language of modern luxury beauty. The selection spans women’s and men’s products, uniting heritage fashion maisons with contemporary innovators shaping the future of skincare, scent and self-expression.

490 results

490 results

  1. RODIAL

    Bee Venom Edit Worth £340

    1. Price:¥56,000
    Gift set saving
    RODIAL: Bee Venom Edit Worth £340RODIAL: Bee Venom Edit Worth £340
  2. CHANEL: LE VERNIS Longwear Nail Colour 13mlCHANEL: LE VERNIS Longwear Nail Colour 13ml
  3. VICTORIA BECKHAM BEAUTY

    20. Soft Blend Brush

    1. Price:¥8,200
    VICTORIA BECKHAM BEAUTY: 20. Soft Blend BrushVICTORIA BECKHAM BEAUTY: 20. Soft Blend Brush
  4. MAC: Pro Brow Styler Fill & Shade Brow Pencil 0.08gMAC: Pro Brow Styler Fill & Shade Brow Pencil 0.08g
  5. RABANNE: Collection Rabanne Travel Spray Case 15mlRABANNE: Collection Rabanne Travel Spray Case 15ml
  6. FIRST AID BEAUTY

    KP Bump Eraser Body Scrub with 10% AHA 226g

    1. Price:¥5,800
    FIRST AID BEAUTY: KP Bump Eraser Body Scrub with 10% AHA 226gFIRST AID BEAUTY: KP Bump Eraser Body Scrub with 10% AHA 226g
  7. RODIAL

    Salmon DNA Edit Worth £125

    1. Price:¥24,000
    Gift set saving
    RODIAL: Salmon DNA Edit Worth £125RODIAL: Salmon DNA Edit Worth £125
  8. HERMES: Ginseng Biloba Eau de Parfum Refill 200mlHERMES: Ginseng Biloba Eau de Parfum Refill 200ml
  9. TATCHA

    AM/PM Moisture Duo Worth £157

    1. Price:¥25,500
    Gift set saving
    TATCHA: AM/PM Moisture Duo Worth £157TATCHA: AM/PM Moisture Duo Worth £157
  10. CREED: Iris Debonair Eau De Parfum 100mlCREED: Iris Debonair Eau De Parfum 100ml
  11. PENHALIGONS

    Sartorial Eau de Toilette 100ml

    1. Price:¥31,500
    PENHALIGONS: Sartorial Eau de Toilette 100mlPENHALIGONS: Sartorial Eau de Toilette 100ml
  12. FIRST AID BEAUTY: KP Bump Eraser Fresh Strawberry Body Scrub with 10% AHA 226gFIRST AID BEAUTY: KP Bump Eraser Fresh Strawberry Body Scrub with 10% AHA 226g
  13. LOEWE: Verdant Grove Eau de Parfum 100mlLOEWE: Verdant Grove Eau de Parfum 100ml
  14. CAUDALIE

    Glow Best Sellers Set Worth £60

    1. Price:¥7,400
    Gift set saving
    CAUDALIE: Glow Best Sellers Set Worth £60CAUDALIE: Glow Best Sellers Set Worth £60
  15. LOEWE: Field Diary Eau de Parfum 100mlLOEWE: Field Diary Eau de Parfum 100ml
  16. LOEWE: Smoky Rain Eau de Parfum 100mlLOEWE: Smoky Rain Eau de Parfum 100ml
  17. FIRST AID BEAUTY: Ingrown Hair Pads Body & Face with BHA + AHA 60 PadsFIRST AID BEAUTY: Ingrown Hair Pads Body & Face with BHA + AHA 60 Pads
  18. LOEWE: Rosetopia Eau de Parfum 100mlLOEWE: Rosetopia Eau de Parfum 100ml
  19. PENHALIGONS

    Elisabethan Rose Eau de Parfum 100ml

    1. Price:¥39,000
    PENHALIGONS: Elisabethan Rose Eau de Parfum 100mlPENHALIGONS: Elisabethan Rose Eau de Parfum 100ml
  20. MORPHE: Sky's The Limit Face & Eye Palette 17gMORPHE: Sky's The Limit Face & Eye Palette 17g
  21. SLIP

    Skinny Silk Scrunchies Tree Ornament

    1. Price:¥5,200
    Limited edition
    SLIP: Skinny Silk Scrunchies Tree OrnamentSLIP: Skinny Silk Scrunchies Tree Ornament
  22. AROMATICA

    Quinoa Protein Shampoo 400ml

    1. Price:¥4,850
    AROMATICA: Quinoa Protein Shampoo 400mlAROMATICA: Quinoa Protein Shampoo 400ml
  23. THE WHITE COMPANY

    Portofino Luxury Hydrating Lotion 500ml

    1. Price:¥5,800
    THE WHITE COMPANY: Portofino Luxury Hydrating Lotion 500mlTHE WHITE COMPANY: Portofino Luxury Hydrating Lotion 500ml
  24. VICTORIA BECKHAM BEAUTY

    13. Sculpt & Blend Brush

    1. Price:¥13,800
    VICTORIA BECKHAM BEAUTY: 13. Sculpt & Blend BrushVICTORIA BECKHAM BEAUTY: 13. Sculpt & Blend Brush
  25. BYOMA

    Hydrating Serum 40ml

    1. Price:¥3,100
    BYOMA: Hydrating Serum 40mlBYOMA: Hydrating Serum 40ml
  26. LA MER

    The Concentrate 30ml

    1. Price:¥81,000
    LA MER: The Concentrate 30mlLA MER: The Concentrate 30ml
  27. MAISON FRANCIS KURKDJIAN

    Discovery Limited-Edition Hand Cream Set 3 x 20ml

    1. Price:¥16,400
    Gift with purchase
    MAISON FRANCIS KURKDJIAN: Discovery Limited-Edition Hand Cream Set 3 x 20mlMAISON FRANCIS KURKDJIAN: Discovery Limited-Edition Hand Cream Set 3 x 20ml
  28. RODIAL

    Banana Lowlighter Edit Worth £77

    1. Price:¥12,800
    Gift set saving
    RODIAL: Banana Lowlighter Edit Worth £77RODIAL: Banana Lowlighter Edit Worth £77
  29. RODIAL

    Wild Rose Lip Edit Worth £64

    1. Price:¥9,900
    Gift set saving
    RODIAL: Wild Rose Lip Edit Worth £64RODIAL: Wild Rose Lip Edit Worth £64
  30. ACQUA DI PARMA

    Eau de Parfum Selection Set 10 x 15ml

    1. Price:¥8,900
    ACQUA DI PARMA: Eau de Parfum Selection Set 10 x 15mlACQUA DI PARMA: Eau de Parfum Selection Set 10 x 15ml
  31. MAISON FRANCIS KURKDJIAN

    Gold Scented Hair Mist 70ml

    1. Price:¥17,400
    Gift with purchase
    MAISON FRANCIS KURKDJIAN: Gold Scented Hair Mist 70mlMAISON FRANCIS KURKDJIAN: Gold Scented Hair Mist 70ml
  32. HUDA BEAUTY

    Easy Bake Pressed Powder 2.0 8.5g

    1. Price:£32.00
    2 Colours
    HUDA BEAUTY: Easy Bake Pressed Powder 2.0 8.5gHUDA BEAUTY: Easy Bake Pressed Powder 2.0 8.5g
  33. LE LABO: Rose 31 Perfuming Body Lotion 237mlLE LABO: Rose 31 Perfuming Body Lotion 237ml
  34. BALENCIAGA BEAUTY

    Vanilla XXL Extrait de Parfum 100ml

    1. Price:¥60,500
    Exclusive to Selfridges
    BALENCIAGA BEAUTY: Vanilla XXL Extrait de Parfum 100mlBALENCIAGA BEAUTY: Vanilla XXL Extrait de Parfum 100ml
  35. AROMATICA

    Rosemary Salt Scrub Shampoo 300g

    1. Price:¥5,800
    AROMATICA: Rosemary Salt Scrub Shampoo 300gAROMATICA: Rosemary Salt Scrub Shampoo 300g
  36. URBAN DECAY: All Nighter Natural Finish Makeup Setting Spray 118mlURBAN DECAY: All Nighter Natural Finish Makeup Setting Spray 118ml
  37. THE WHITE COMPANY

    Portofino Luxury Hydrating Wash 500ml

    1. Price:¥5,800
    THE WHITE COMPANY: Portofino Luxury Hydrating Wash 500mlTHE WHITE COMPANY: Portofino Luxury Hydrating Wash 500ml
  38. PENHALIGONS

    Opus Eau de Parfum 100ml

    1. Price:¥31,500
    PENHALIGONS: Opus Eau de Parfum 100mlPENHALIGONS: Opus Eau de Parfum 100ml
  39. AROMATICA: Rosemary Scalp Scaling Shampoo 400mlAROMATICA: Rosemary Scalp Scaling Shampoo 400ml
  40. CHARLOTTE TILBURY

    Airbrush Flawless Brush

    1. Price:¥8,000
    CHARLOTTE TILBURY: Airbrush Flawless BrushCHARLOTTE TILBURY: Airbrush Flawless Brush
  41. TOM FORD

    Ombré Leather Reserve 50ml

    1. Price:¥29,500
    TOM FORD: Ombré Leather Reserve 50mlTOM FORD: Ombré Leather Reserve 50ml
  42. BOADICEA THE VICTORIOUS

    Violet Sapphire Supercharged Eau de Parfum 100ml

    1. Price:¥211,500
    BOADICEA THE VICTORIOUS: Violet Sapphire Supercharged Eau de Parfum 100mlBOADICEA THE VICTORIOUS: Violet Sapphire Supercharged Eau de Parfum 100ml
  43. MORPHE: Vision Of Splendor Eyeshadow Trio 3.3gMORPHE: Vision Of Splendor Eyeshadow Trio 3.3g
  44. SLIP

    Noelle Festive-Print Silk Sleep Mask

    1. Price:¥16,800
    Limited edition
    SLIP: Noelle Festive-Print Silk Sleep MaskSLIP: Noelle Festive-Print Silk Sleep Mask
  45. PENHALIGONS: Portraits Scent Library Gift Set 8 x 2mlPENHALIGONS: Portraits Scent Library Gift Set 8 x 2ml
  46. MORPHE: Custom Blends 12-Piece Face & Eye Brush SetMORPHE: Custom Blends 12-Piece Face & Eye Brush Set
  47. VALENTINO BEAUTY

    Vendetta Donna Eau De Parfum 90ml

    1. Price:¥32,000
    VALENTINO BEAUTY: Vendetta Donna Eau De Parfum 90mlVALENTINO BEAUTY: Vendetta Donna Eau De Parfum 90ml
  48. TATCHA

    Clear Pores, Smooth Skin Set Worth £95

    1. Price:¥15,400
    Gift set saving
    TATCHA: Clear Pores, Smooth Skin Set Worth £95TATCHA: Clear Pores, Smooth Skin Set Worth £95
  49. MAC

    Glow Play Tendertalk Lip Balm 3.14g

    1. Price:¥4,650
    2 Colours
    MAC: Glow Play Tendertalk Lip Balm 3.14gMAC: Glow Play Tendertalk Lip Balm 3.14g
  50. SLIP

    Skinny Silk Scrunchies Tree Ornament

    1. Price:¥5,200
    Limited edition
    SLIP: Skinny Silk Scrunchies Tree OrnamentSLIP: Skinny Silk Scrunchies Tree Ornament
  51. TATCHA

    Energising & Strengthening Duo Worth £110

    1. Price:¥16,400
    Gift set saving
    TATCHA: Energising & Strengthening Duo Worth £110TATCHA: Energising & Strengthening Duo Worth £110
  52. MAISON FRANCIS KURKDJIAN

    Oud Velvet Mood Extrait De Parfum 35ml

    1. Price:¥50,500
    Gift with purchase
    MAISON FRANCIS KURKDJIAN: Oud Velvet Mood Extrait De Parfum 35mlMAISON FRANCIS KURKDJIAN: Oud Velvet Mood Extrait De Parfum 35ml
  53. OLAPLEX

    Shapeset Hairspray 245ml

    1. Price:¥6,600
    OLAPLEX: Shapeset Hairspray 245mlOLAPLEX: Shapeset Hairspray 245ml
  54. MORPHE: Mini Bar Signature Lip Pencil Set 0.7g x 5MORPHE: Mini Bar Signature Lip Pencil Set 0.7g x 5
  55. RODIAL

    Dragons Blood Sculpt Edit Worth £86

    1. Price:¥8,000
    Gift set saving
    RODIAL: Dragons Blood Sculpt Edit Worth £86RODIAL: Dragons Blood Sculpt Edit Worth £86
  56. SLIP: Large Silk Scrunchies Christmas CrackerSLIP: Large Silk Scrunchies Christmas Cracker
  57. AROMATICA

    Rosemary Root Enhancer 100ml

    1. Price:¥3,900
    AROMATICA: Rosemary Root Enhancer 100mlAROMATICA: Rosemary Root Enhancer 100ml
  58. PRADA: Paradoxe Sweet Chemistry Eau de Parfum 90mlPRADA: Paradoxe Sweet Chemistry Eau de Parfum 90ml
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