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New In Beauty

Explore new luxury beauty products as they land, and discover the season’s defining launches across skincare, fragrance, makeup and haircare. Our Beauty New In collection offers considered access to what’s next — refined, directional and curated with authority. This is where advanced skincare breakthroughs, newly unveiled fragrance compositions, runway-inspired makeup collections and performance-led haircare first arrive — curated with a discerning eye for formulation, craftsmanship and design.

From clinically driven serums powered by next-generation actives to limited-release eau de parfums and high-impact colour cosmetics debuting straight from the catwalk, each addition reflects the evolving language of modern luxury beauty. The selection spans women’s and men’s products, uniting heritage fashion maisons with contemporary innovators shaping the future of skincare, scent and self-expression.

490 results

490 results

  1. MAC

    Pro Brow WhipGrip Mousse 4g

    1. Price:¥5,100
    10 Colours
    MAC: Pro Brow WhipGrip Mousse 4gMAC: Pro Brow WhipGrip Mousse 4g
  2. OLAPLEX

    Shapeset Hairspray 77ml

    1. Price:¥3,300
    OLAPLEX: Shapeset Hairspray 77mlOLAPLEX: Shapeset Hairspray 77ml
  3. PRADA: Paradoxe Sweet Chemistry Eau de Parfum 30mlPRADA: Paradoxe Sweet Chemistry Eau de Parfum 30ml
  4. TATCHA

    Discovery Ritual Worth £85

    1. Price:¥12,800
    Gift set saving
    TATCHA: Discovery Ritual Worth £85TATCHA: Discovery Ritual Worth £85
  5. AHOOD BEAUTY

    Glaze Lip Gloss 8.5ml

    1. Price:¥2,750
    Exclusive to Selfridges
    AHOOD BEAUTY: Glaze Lip Gloss 8.5mlAHOOD BEAUTY: Glaze Lip Gloss 8.5ml
  6. TOM FORD: Tobacco Chocolat Eau De Parfum 30mlTOM FORD: Tobacco Chocolat Eau De Parfum 30ml
  7. NIOD: Copper Amino Isolate Serum 3 1:1 30mlNIOD: Copper Amino Isolate Serum 3 1:1 30ml
  8. DIOR

    Rouge Dior On Stage Matte Lipstick 2.2g

    1. Price:¥8,000
    6 Colours
    DIOR: Rouge Dior On Stage Matte Lipstick 2.2gDIOR: Rouge Dior On Stage Matte Lipstick 2.2g
  9. HERMES: Rouge Hermès Nourishing Lip Care Mask 8.5gHERMES: Rouge Hermès Nourishing Lip Care Mask 8.5g
  10. SISLEY: Corrective Serum Blemish Prone Skin 30mlSISLEY: Corrective Serum Blemish Prone Skin 30ml
  11. GIORGIO ARMANI

    I Will Eau De Parfum 60ml

    1. Price:¥18,900
    GIORGIO ARMANI: I Will Eau De Parfum 60mlGIORGIO ARMANI: I Will Eau De Parfum 60ml
  12. TATCHA: 12 Ways To Love Your Skin Set Advent Calendar Worth £287TATCHA: 12 Ways To Love Your Skin Set Advent Calendar Worth £287
  13. NIOD: Copper Amino Isolate Lipid 1% 15mlNIOD: Copper Amino Isolate Lipid 1% 15ml
  14. GUERLAIN: Rouge G -Double Mirror Jewel Customisable Ultra-Care Lipstick CaseGUERLAIN: Rouge G -Double Mirror Jewel Customisable Ultra-Care Lipstick Case
  15. &HONEY: Kuromi Melty Moist Repair Treatment 445g&HONEY: Kuromi Melty Moist Repair Treatment 445g
  16. SOL DE JANEIRO: Cheirosa 59 Milky Leave-In Conditioner 210mlSOL DE JANEIRO: Cheirosa 59 Milky Leave-In Conditioner 210ml
  17. NIOD: Fractionated Eye-Contour Concentrate 15mlNIOD: Fractionated Eye-Contour Concentrate 15ml
  18. AHOOD BEAUTY

    B5 Brush

    1. Price:¥3,200
    Exclusive to Selfridges
    AHOOD BEAUTY: B5 BrushAHOOD BEAUTY: B5 Brush
  19. THE WHITE COMPANY

    Long Super-Soft Faux-Fur Hot Water Bottle

    1. Price:¥8,400
    THE WHITE COMPANY: Long Super-Soft Faux-Fur Hot Water BottleTHE WHITE COMPANY: Long Super-Soft Faux-Fur Hot Water Bottle
  20. NIOD: Neck Elasticity Catalyst 50mlNIOD: Neck Elasticity Catalyst 50ml
  21. PENHALIGONS: Miniature Collection for Him Gift Set 5 x 5mlPENHALIGONS: Miniature Collection for Him Gift Set 5 x 5ml
  22. RODIAL: 12 Days of Rodial Glow Worth £316RODIAL: 12 Days of Rodial Glow Worth £316
  23. LA MER

    Crème De La Mer Hydration Gift Set Worth £400

    1. Price:¥69,500
    Gift set saving
    LA MER: Crème De La Mer Hydration Gift Set Worth £400LA MER: Crème De La Mer Hydration Gift Set Worth £400
  24. LANEIGE

    Lip Sleeping Mask 20g

    1. Price:¥4,650
    LANEIGE: Lip Sleeping Mask 20gLANEIGE: Lip Sleeping Mask 20g
  25. PENHALIGONS

    Endymion Eau de Cologne 30ml

    1. Price:¥16,400
    PENHALIGONS: Endymion Eau de Cologne 30mlPENHALIGONS: Endymion Eau de Cologne 30ml
  26. ANASTASIA BEVERLY HILLS

    Kiss Theory Lip Balm 1g

    1. Price:¥3,700
    12 Colours
    ANASTASIA BEVERLY HILLS: Kiss Theory Lip Balm 1gANASTASIA BEVERLY HILLS: Kiss Theory Lip Balm 1g
  27. NIOD

    Hydration Vaccine 50ml

    1. Price:¥9,700
    NIOD: Hydration Vaccine 50mlNIOD: Hydration Vaccine 50ml
  28. AHOOD BEAUTY

    Eye Pencil 1.2g

    1. Price:¥4,550
    2 ColoursExclusive to Selfridges
    AHOOD BEAUTY: Eye Pencil 1.2gAHOOD BEAUTY: Eye Pencil 1.2g
  29. TOM FORD: Tobacco Chocolat Eau De Parfum 250mlTOM FORD: Tobacco Chocolat Eau De Parfum 250ml
  30. DIOR: Rouge Dior Limited Edition Longwear Velvet Finish Lipstick 3.5gDIOR: Rouge Dior Limited Edition Longwear Velvet Finish Lipstick 3.5g
  31. LIVING PROOF

    Hydration & Shine Set Worth £43

    1. Price:¥6,000
    Gift set saving
    LIVING PROOF: Hydration & Shine Set Worth £43LIVING PROOF: Hydration & Shine Set Worth £43
  32. RODIAL

    The Banana Collection Worth £131

    1. Price:¥12,800
    Gift set saving
    RODIAL: The Banana Collection Worth £131RODIAL: The Banana Collection Worth £131
  33. TATCHA

    Glow & Go Essentials Set Worth £59

    1. Price:¥9,400
    Gift set saving
    TATCHA: Glow & Go Essentials Set Worth £59TATCHA: Glow & Go Essentials Set Worth £59
  34. BOBBI BROWN

    Desert Dreamer Molten Metal Shadow Stick 15g

    1. Price:¥6,100
    Limited edition
    BOBBI BROWN: Desert Dreamer Molten Metal Shadow Stick 15gBOBBI BROWN: Desert Dreamer Molten Metal Shadow Stick 15g
  35. ESTEE LAUDER

    Glimmer Eau de Parfum 50ml

    1. Price:¥21,000
    ESTEE LAUDER: Glimmer Eau de Parfum 50mlESTEE LAUDER: Glimmer Eau de Parfum 50ml
  36. EX NIHILO

    Demon Dancer Eau De Parfum 50ml

    1. Price:¥39,000
    EX NIHILO: Demon Dancer Eau De Parfum 50mlEX NIHILO: Demon Dancer Eau De Parfum 50ml
  37. FIRST AID BEAUTY: KP Bump Eraser Body Scrub with 10% AHA 59.2gFIRST AID BEAUTY: KP Bump Eraser Body Scrub with 10% AHA 59.2g
  38. FENTY BEAUTY

    Midnight Diamonds Gloss Bomb Stix 3.6g

    1. Price:¥5,200
    Exclusive to Selfridges
    FENTY BEAUTY: Midnight Diamonds Gloss Bomb Stix 3.6gFENTY BEAUTY: Midnight Diamonds Gloss Bomb Stix 3.6g
  39. LIVING PROOF: Perfect Hair Day Sheer Clean Dry Shampoo Mist 100mlLIVING PROOF: Perfect Hair Day Sheer Clean Dry Shampoo Mist 100ml
  40. RODIAL

    At-Home Facial Edit Worth £82

    1. Price:¥8,000
    Gift set saving
    RODIAL: At-Home Facial Edit Worth £82RODIAL: At-Home Facial Edit Worth £82
  41. CAUDALIE

    Vinohydra Hydrating Routine Set Worth £37.20

    1. Price:¥6,000
    Gift set saving
    CAUDALIE: Vinohydra Hydrating Routine Set Worth £37.20CAUDALIE: Vinohydra Hydrating Routine Set Worth £37.20
  42. PENHALIGONS: Endymion Concentré Eau de Parfum 100mlPENHALIGONS: Endymion Concentré Eau de Parfum 100ml
  43. LA MER

    Best Sellers Skincare Gift Set Worth £222

    1. Price:¥38,000
    Gift set saving
    LA MER: Best Sellers Skincare Gift Set Worth £222LA MER: Best Sellers Skincare Gift Set Worth £222
  44. BYREDO: Vesuvio Palette Ombres A Paupieres Eye Shadow PalletBYREDO: Vesuvio Palette Ombres A Paupieres Eye Shadow Pallet
  45. MAISON MARGIELA

    Replica Lost Eden Eau de Parfum 100ml

    1. Price:¥35,500
    MAISON MARGIELA: Replica Lost Eden Eau de Parfum 100mlMAISON MARGIELA: Replica Lost Eden Eau de Parfum 100ml
  46. MORPHE

    Complexion Peptide Bronzing Serum 18ml

    1. Price:¥4,100
    9 Colours
    MORPHE: Complexion Peptide Bronzing Serum 18mlMORPHE: Complexion Peptide Bronzing Serum 18ml
  47. ESTEE LAUDER

    Glimmer Eau de Parfum 30ml

    1. Price:¥14,700
    ESTEE LAUDER: Glimmer Eau de Parfum 30mlESTEE LAUDER: Glimmer Eau de Parfum 30ml
  48. AMOUAGE

    Odyssey Collection Set 4 x 2ml

    1. Price:¥8,300
    AMOUAGE: Odyssey Collection Set 4 x 2mlAMOUAGE: Odyssey Collection Set 4 x 2ml
  49. THE WHITE COMPANY

    Advent Calendar 2026 Worth over £336

    1. Price:¥48,500
    THE WHITE COMPANY: Advent Calendar 2026 Worth over £336THE WHITE COMPANY: Advent Calendar 2026 Worth over £336
  50. VICTORIA BECKHAM BEAUTY

    15. Powder Brush

    1. Price:¥13,300
    VICTORIA BECKHAM BEAUTY: 15. Powder BrushVICTORIA BECKHAM BEAUTY: 15. Powder Brush
  51. MORPHE

    Shapelifter Micro Brightening Stick 1.45g

    1. Price:¥2,750
    5 Colours
    MORPHE: Shapelifter Micro Brightening Stick 1.45gMORPHE: Shapelifter Micro Brightening Stick 1.45g
  52. TANGLE TEEZER

    The Complete Care Hair Brush

    1. Price:¥4,650
    TANGLE TEEZER: The Complete Care Hair BrushTANGLE TEEZER: The Complete Care Hair Brush
  53. CREED: Iris Debonair Eau De Parfum 50mlCREED: Iris Debonair Eau De Parfum 50ml
  54. ANASTASIA BEVERLY HILLS

    Frozen & Fuller-Looking Brow Duo

    1. Price:¥6,200
    3 Colours
    ANASTASIA BEVERLY HILLS: Frozen & Fuller-Looking Brow DuoANASTASIA BEVERLY HILLS: Frozen & Fuller-Looking Brow Duo
  55. PENHALIGONS

    Artemisia Eau de Parfum 100ml

    1. Price:¥39,000
    PENHALIGONS: Artemisia Eau de Parfum 100mlPENHALIGONS: Artemisia Eau de Parfum 100ml
  56. FREDERIC MALLE

    Northern Love Eau De Parfum 50ml

    1. Price:¥44,000
    FREDERIC MALLE: Northern Love Eau De Parfum 50mlFREDERIC MALLE: Northern Love Eau De Parfum 50ml
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