Apple puts magic at your fingertips with its latest wristwatch, as the
Series 9 Apple Watch is powered by the tech expert's most powerful chip ever. Featuring a newly improved motion sensor, it allows you to answer calls, open notifications, and play music by simply tapping your finger and thumb together. Yes, really. What's more, with a display that's two times brighter than the last, this handy bit of tech lets you easily read the screen under midday sun – meaning your favourite piece of kit has just become even more seamless to use.
Our most powerful chip in Apple Watch ever. A magical new way to use your Apple Watch without touching the screen. A display that’s twice as bright. And now you can choose a watch case and strap combination that’s carbon neutral.