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Foundations 

Our extensive selection of foundations caters to all skin types. You'll find designer foundations from renowned beauty brands such as Bobbi Brown, MAC and Estée Lauder. Explore mattifying powders and glow-enhancing liquids in an array of natural tones, many of which also have skin care benefits. There's a lot to consider when picking your foundation: shade, weight, skin type and even the weather. A reliable foundation can help to minimise pores, conceal dark circles and add a subtle hint of colour for a flawless complexion. Explore lightweight luxury foundations that glide on the skin to create a natural look. On hotter days, opt for an SPF foundation to help with sun protection. Discover hybrid products like tinted moisturiser that are part make-up, part skin care, alongside nourishing formulas that offer hydration and lasting coverage while helping achieve a healthy glow. Begin your application with a sheer layer or use a buildable foundation for full coverage when you need it. We also have handy foundation sticks, which are useful when travelling. For days on the go, find long-lasting, creamy high end foundations that stay in place without feeling heavy or cakey. Velvety matte foundation formulas support with oil and shine control, helping you feel your most confident. Pick from a broad spectrum of tones for every skin type, and apply over a base primer before using a mattifying powder for that photo-ready finish.

217 results

217 results

  1. CHARLOTTE TILBURY

    Hollywood Flawless Filter complexion booster 30ml

    1. Price:₩76,000
    12 ColoursBestseller
    4.4
    CHARLOTTE TILBURY: Hollywood Flawless Filter complexion booster 30mlCHARLOTTE TILBURY: Hollywood Flawless Filter complexion booster 30ml
  2. CHARLOTTE TILBURY

    Airbrush Flawless Foundation 30ml

    1. Price:₩76,000
    44 ColoursBestseller
    5
    CHARLOTTE TILBURY: Airbrush Flawless Foundation 30mlCHARLOTTE TILBURY: Airbrush Flawless Foundation 30ml
  3. CHARLOTTE TILBURY

    Charlotte’s Beautiful Skin foundation 30ml

    1. Price:₩76,000
    30 ColoursBestseller
    5
    CHARLOTTE TILBURY: Charlotte’s Beautiful Skin foundation 30mlCHARLOTTE TILBURY: Charlotte’s Beautiful Skin foundation 30ml
  4. DIOR

    Forever Matte SPF15 Foundation 30ml

    1. Price:₩94,000
    40 Colours
    4.6
    DIOR: Forever Matte SPF15 Foundation 30mlDIOR: Forever Matte SPF15 Foundation 30ml
  5. NUDESTIX

    Tinted Cover Foundation 20ml

    1. Discount price:₩32,500
    2. Previous price:₩62,000
    NUDESTIX: Tinted Cover Foundation 20mlNUDESTIX: Tinted Cover Foundation 20ml
  6. REFY

    Skin Base 30ml

    1. Price:₩58,000
    18 Colours
    4.9
    REFY: Skin Base 30mlREFY: Skin Base 30ml
  7. NARS

    Natural Matte Longwear Foundation 30ml

    1. Price:₩82,000
    46 Colours
    NARS: Natural Matte Longwear Foundation 30mlNARS: Natural Matte Longwear Foundation 30ml
  8. MAC

    Studio Fix Fluid SPF 15 Foundation 30ml

    1. Price:₩65,000
    5 Colours
    MAC: Studio Fix Fluid SPF 15 Foundation 30mlMAC: Studio Fix Fluid SPF 15 Foundation 30ml
  9. VICTORIA BECKHAM BEAUTY

    Victoria Beckham x Augustinus Bader The Foundation Drops 30ml

    1. Price:₩176,000
    19 ColoursBestseller
    4.9
    VICTORIA BECKHAM BEAUTY: Victoria Beckham x Augustinus Bader The Foundation Drops 30mlVICTORIA BECKHAM BEAUTY: Victoria Beckham x Augustinus Bader The Foundation Drops 30ml
  10. KYLIE BY KYLIE JENNER

    Skin Tint Blurring Elixir Foundation 30ml

    1. Price:₩55,000
    24 ColoursBestseller
    4.9
    KYLIE BY KYLIE JENNER: Skin Tint Blurring Elixir Foundation 30mlKYLIE BY KYLIE JENNER: Skin Tint Blurring Elixir Foundation 30ml
  11. GIORGIO ARMANI

    Luminous Silk Foundation 30ml

    1. Price:₩85,000
    44 ColoursBestseller
    5
    GIORGIO ARMANI: Luminous Silk Foundation 30mlGIORGIO ARMANI: Luminous Silk Foundation 30ml
  12. SUQQU

    The Liquid Foundation E 30ml

    1. Price:₩131,000
    24 Colours
    SUQQU: The Liquid Foundation E 30mlSUQQU: The Liquid Foundation E 30ml
  13. YVES SAINT LAURENT

    Golden Oasis Limited-Edition Face Palette 2025

    1. Price:₩210,000
    Exclusive to Selfridges
    5
    YVES SAINT LAURENT: Golden Oasis Limited-Edition Face Palette 2025YVES SAINT LAURENT: Golden Oasis Limited-Edition Face Palette 2025
  14. CHARLOTTE TILBURY

    Unreal Skin Sheer Glow Tint 9g

    1. Price:₩71,000
    20 ColoursBestseller
    4.5
    CHARLOTTE TILBURY: Unreal Skin Sheer Glow Tint 9gCHARLOTTE TILBURY: Unreal Skin Sheer Glow Tint 9g
  15. YVES SAINT LAURENT

    All Hours Glow Foundation 25ml

    1. Price:₩83,000
    40 ColoursBestseller
    YVES SAINT LAURENT: All Hours Glow Foundation 25mlYVES SAINT LAURENT: All Hours Glow Foundation 25ml
  16. DIOR

    Backstage Face & Body foundation 50ml

    1. Price:₩78,000
    42 Colours
    5
    DIOR: Backstage Face & Body foundation 50mlDIOR: Backstage Face & Body foundation 50ml
  17. HOURGLASS

    Veil hydrating skin tint 35ml

    1. Price:₩92,000
    18 Colours
    4
    HOURGLASS: Veil hydrating skin tint 35mlHOURGLASS: Veil hydrating skin tint 35ml
  18. DIOR

    Forever Skin Glow Foundation SPF 25 30ml

    1. Price:₩97,000
    30 Colours
    DIOR: Forever Skin Glow Foundation SPF 25 30mlDIOR: Forever Skin Glow Foundation SPF 25 30ml
  19. YVES SAINT LAURENT

    All Hours foundation 25ml

    1. Price:₩83,000
    40 ColoursBestseller
    5
    YVES SAINT LAURENT: All Hours foundation 25mlYVES SAINT LAURENT: All Hours foundation 25ml
  20. BY TERRY

    Brightening CC foundation 30ml

    1. Price:₩115,000
    24 Colours
    5
    BY TERRY: Brightening CC foundation 30mlBY TERRY: Brightening CC foundation 30ml
  21. ESTEE LAUDER

    Double Wear Stay-in-Place Foundation SPF10 30ml

    1. Price:₩75,000
    60 Colours
    5
    ESTEE LAUDER: Double Wear Stay-in-Place Foundation SPF10 30mlESTEE LAUDER: Double Wear Stay-in-Place Foundation SPF10 30ml
  22. MAC

    Studio Fix Fluid SPF 15 foundation 30ml

    1. Price:₩65,000
    71 Colours
    5
    MAC: Studio Fix Fluid SPF 15 foundation 30mlMAC: Studio Fix Fluid SPF 15 foundation 30ml
  23. CHARLOTTE TILBURY

    Hollywood Flawless Filter complexion booster 5.5ml

    1. Price:₩31,000
    4 Colours
    5
    CHARLOTTE TILBURY: Hollywood Flawless Filter complexion booster 5.5mlCHARLOTTE TILBURY: Hollywood Flawless Filter complexion booster 5.5ml
  24. LAURA MERCIER

    Tinted Blur Balm 5g

    1. Price:₩74,000
    8 Colours
    LAURA MERCIER: Tinted Blur Balm 5gLAURA MERCIER: Tinted Blur Balm 5g
  25. ESTEE LAUDER

    Re-Nutriv Ultra Radiance Liquid Makeup SPF20 30ml

    1. Price:₩192,000
    11 Colours
    4.9
    ESTEE LAUDER: Re-Nutriv Ultra Radiance Liquid Makeup SPF20 30mlESTEE LAUDER: Re-Nutriv Ultra Radiance Liquid Makeup SPF20 30ml
  26. MAC

    Studio Fix Powder Plus Foundation 12g

    1. Price:₩65,000
    55 ColoursReselfridges refill
    5
    MAC: Studio Fix Powder Plus Foundation 12gMAC: Studio Fix Powder Plus Foundation 12g
  27. ESTEE LAUDER

    Re-Nutriv Ultra Radiance Serum Creme Foundation 30ml

    1. Price:₩220,000
    16 Colours
    3
    ESTEE LAUDER: Re-Nutriv Ultra Radiance Serum Creme Foundation 30mlESTEE LAUDER: Re-Nutriv Ultra Radiance Serum Creme Foundation 30ml
  28. NARS

    Natural Radiant Longwear Foundation 30ml

    1. Price:₩82,000
    33 ColoursBestseller
    3.9
    NARS: Natural Radiant Longwear Foundation 30mlNARS: Natural Radiant Longwear Foundation 30ml
  29. MAC

    Studio Waterweight SPF 30 Foundation

    1. Price:₩65,000
    22 Colours
    3.7
    MAC: Studio Waterweight SPF 30 FoundationMAC: Studio Waterweight SPF 30 Foundation
  30. NARS

    Light Reflecting Foundation 30ml

    1. Price:₩74,000
    32 Colours
    4.2
    NARS: Light Reflecting Foundation 30mlNARS: Light Reflecting Foundation 30ml
  31. PAT MCGRATH LABS

    Sublime Perfection Foundation 35ml

    1. Price:₩89,000
    36 ColoursBestseller
    4.5
    PAT MCGRATH LABS: Sublime Perfection Foundation 35mlPAT MCGRATH LABS: Sublime Perfection Foundation 35ml
  32. LA PRAIRIE

    Skin Caviar Essence-In-Foundation SPF 25 15ml

    1. Price:₩420,000
    11 Colours
    LA PRAIRIE: Skin Caviar Essence-In-Foundation SPF 25 15mlLA PRAIRIE: Skin Caviar Essence-In-Foundation SPF 25 15ml
  33. LISA ELDRIDGE BEAUTY

    Seamless Skin foundation 30ml

    1. Price:₩83,000
    43 Colours
    4.8
    LISA ELDRIDGE BEAUTY: Seamless Skin foundation 30mlLISA ELDRIDGE BEAUTY: Seamless Skin foundation 30ml
  34. CLARINS

    Double Serum Foundation 30ml

    1. Price:₩92,000
    37 Colours
    CLARINS: Double Serum Foundation 30mlCLARINS: Double Serum Foundation 30ml
  35. HUDA BEAUTY

    Easy Blur natural airbrush foundation 30ml

    1. Price:₩62,000
    28 Colours
    5
    HUDA BEAUTY: Easy Blur natural airbrush foundation 30mlHUDA BEAUTY: Easy Blur natural airbrush foundation 30ml
  36. WESTMAN ATELIER

    Vital Skincare Complexion Drops 30ml

    1. Price:₩115,000
    20 Colours
    4.8
    WESTMAN ATELIER: Vital Skincare Complexion Drops 30mlWESTMAN ATELIER: Vital Skincare Complexion Drops 30ml
  37. TRINNY LONDON

    BFF All Day Foundation 30ml

    1. Price:₩79,000
    18 Colours
    5
    TRINNY LONDON: BFF All Day Foundation 30mlTRINNY LONDON: BFF All Day Foundation 30ml
  38. DIOR

    Dior Forever Skin Perfect foundation stick 10g

    1. Price:₩90,000
    14 ColoursBestseller
    5
    DIOR: Dior Forever Skin Perfect foundation stick 10gDIOR: Dior Forever Skin Perfect foundation stick 10g
  39. SUQQU

    The Foundation SPF 30 30g

    1. Price:₩139,000
    18 ColoursBestseller
    4.9
    SUQQU: The Foundation SPF 30 30gSUQQU: The Foundation SPF 30 30g
  40. HOURGLASS

    Illusion Luminous Glow Foundation SPF 30 30ml

    1. Price:₩108,000
    6 Colours
    HOURGLASS: Illusion Luminous Glow Foundation SPF 30 30mlHOURGLASS: Illusion Luminous Glow Foundation SPF 30 30ml
  41. GUCCI

    Glow Skin Tint Moisturiser 40ml

    1. Price:₩78,000
    20 Colours
    GUCCI: Glow Skin Tint Moisturiser 40mlGUCCI: Glow Skin Tint Moisturiser 40ml
  42. SUQQU

    Nude Wear Liquid Ex foundation 30ml

    1. Price:₩84,000
    12 Colours
    5
    SUQQU: Nude Wear Liquid Ex foundation 30mlSUQQU: Nude Wear Liquid Ex foundation 30ml
  43. GIORGIO ARMANI

    Designer Glow foundation 30ml

    1. Price:₩97,000
    6 Colours
    4.7
    GIORGIO ARMANI: Designer Glow foundation 30mlGIORGIO ARMANI: Designer Glow foundation 30ml
  44. VALENTINO BEAUTY

    Very Valentino Foundation SPF 25 25ml

    1. Price:₩74,000
    39 ColoursExclusive to Selfridges
    5
    VALENTINO BEAUTY: Very Valentino Foundation SPF 25 25mlVALENTINO BEAUTY: Very Valentino Foundation SPF 25 25ml
  45. ESTEE LAUDER

    Double Wear Foundation Pump

    1. Price:₩17,000
    ESTEE LAUDER: Double Wear Foundation PumpESTEE LAUDER: Double Wear Foundation Pump
  46. TRISH MCEVOY

    Gorgeous® foundation 30ml

    1. Price:₩108,000
    14 Colours
    5
    TRISH MCEVOY: Gorgeous® foundation 30mlTRISH MCEVOY: Gorgeous® foundation 30ml
  47. TOM FORD

    Shade and Illuminate Foundation 30ml

    1. Price:₩260,000
    38 Colours
    5
    TOM FORD: Shade and Illuminate Foundation 30mlTOM FORD: Shade and Illuminate Foundation 30ml
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