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Foundations 

Our extensive selection of foundations caters to all skin types. You'll find designer foundations from renowned beauty brands such as Bobbi Brown, MAC and Estée Lauder. Explore mattifying powders and glow-enhancing liquids in an array of natural tones, many of which also have skin care benefits. There's a lot to consider when picking your foundation: shade, weight, skin type and even the weather. A reliable foundation can help to minimise pores, conceal dark circles and add a subtle hint of colour for a flawless complexion. Explore lightweight luxury foundations that glide on the skin to create a natural look. On hotter days, opt for an SPF foundation to help with sun protection. Discover hybrid products like tinted moisturiser that are part make-up, part skin care, alongside nourishing formulas that offer hydration and lasting coverage while helping achieve a healthy glow. Begin your application with a sheer layer or use a buildable foundation for full coverage when you need it. We also have handy foundation sticks, which are useful when travelling. For days on the go, find long-lasting, creamy high end foundations that stay in place without feeling heavy or cakey. Velvety matte foundation formulas support with oil and shine control, helping you feel your most confident. Pick from a broad spectrum of tones for every skin type, and apply over a base primer before using a mattifying powder for that photo-ready finish.

188 results

188 results

  1. SUQQU: Foundation Starter limited-edition kitSUQQU: Foundation Starter limited-edition kit
  2. DIOR

    Dior Forever Skin Perfect foundation stick 10g

    1. Price:₩92,000
    14 ColoursGift with purchase
    5(10)
    DIOR: Dior Forever Skin Perfect foundation stick 10gDIOR: Dior Forever Skin Perfect foundation stick 10g
  3. CHANEL

    LES BEIGES WATER FRESH TINT With Micro-Droplet Pigments 30ml

    1. Price:₩105,000
    8 ColoursBestseller
    CHANEL: <strong>LES BEIGES WATER FRESH TINT</strong> With Micro-Droplet Pigments 30mlCHANEL: <strong>LES BEIGES WATER FRESH TINT</strong> With Micro-Droplet Pigments 30ml
  4. DIOR

    Forever Skin Glow Foundation SPF 25 30ml

    1. Price:₩97,000
    30 ColoursGift with purchase
    DIOR: Forever Skin Glow Foundation SPF 25 30mlDIOR: Forever Skin Glow Foundation SPF 25 30ml
  5. CHARLOTTE TILBURY

    Hollywood Flawless Filter complexion booster 30ml

    1. Price:₩76,000
    12 ColoursBestseller
    4.4(12)
    CHARLOTTE TILBURY: Hollywood Flawless Filter complexion booster 30mlCHARLOTTE TILBURY: Hollywood Flawless Filter complexion booster 30ml
  6. CHANEL: <strong>LES BEIGES</strong> Healthy Glow Foundation Hydration and Longwear 30mlCHANEL: <strong>LES BEIGES</strong> Healthy Glow Foundation Hydration and Longwear 30ml
  7. BOBBI BROWN

    Serum Silk Foundation 30ml

    1. Price:₩110,000
    32 Colours
    BOBBI BROWN: Serum Silk Foundation 30mlBOBBI BROWN: Serum Silk Foundation 30ml
  8. SUQQU

    The Foundation 30g

    1. Price:£81.00
    24 Colours
    SUQQU: The Foundation 30gSUQQU: The Foundation 30g
  9. MAC

    Studio Radiance Skin Tint Stick 8g

    1. Price:₩62,000
    20 Colours
    5(1)
    MAC: Studio Radiance Skin Tint Stick 8gMAC: Studio Radiance Skin Tint Stick 8g
  10. FENTY BEAUTY

    Pro Filt'r Fluid Flex Foundation 30ml

    1. Price:₩67,000
    50 ColoursGift with purchase
    FENTY BEAUTY: Pro Filt'r Fluid Flex Foundation 30mlFENTY BEAUTY: Pro Filt'r Fluid Flex Foundation 30ml
  11. WESTMAN ATELIER

    Suprême Biocomplex Liquid Foundation

    1. Price:₩121,000
    30 Colours
    5(1)
    WESTMAN ATELIER: Suprême Biocomplex Liquid FoundationWESTMAN ATELIER: Suprême Biocomplex Liquid Foundation
  12. VICTORIA BECKHAM BEAUTY

    Victoria Beckham x Augustinus Bader The Foundation Drops 30ml

    1. Price:₩176,000
    19 ColoursBestseller
    4.9(9)
    VICTORIA BECKHAM BEAUTY: Victoria Beckham x Augustinus Bader The Foundation Drops 30mlVICTORIA BECKHAM BEAUTY: Victoria Beckham x Augustinus Bader The Foundation Drops 30ml
  13. GIORGIO ARMANI

    Luminous Silk Foundation 30ml

    1. Price:₩85,000
    44 ColoursBestseller
    5(4)
    GIORGIO ARMANI: Luminous Silk Foundation 30mlGIORGIO ARMANI: Luminous Silk Foundation 30ml
  14. YVES SAINT LAURENT

    All Hours foundation 25ml

    1. Price:₩83,000
    40 ColoursBestseller
    5(3)
    YVES SAINT LAURENT: All Hours foundation 25mlYVES SAINT LAURENT: All Hours foundation 25ml
  15. SUQQU

    The Liquid Foundation E 30ml

    1. Price:₩131,000
    24 ColoursBestseller
    5(1)
    SUQQU: The Liquid Foundation E 30mlSUQQU: The Liquid Foundation E 30ml
  16. CHARLOTTE TILBURY

    Airbrush Flawless Foundation 30ml

    1. Price:₩76,000
    44 Colours
    5(5)
    CHARLOTTE TILBURY: Airbrush Flawless Foundation 30mlCHARLOTTE TILBURY: Airbrush Flawless Foundation 30ml
  17. SUQQU: Glow Foundation powder refill 10gSUQQU: Glow Foundation powder refill 10g
  18. SUQQU

    The Foundation SPF 30 30g

    1. Price:₩139,000
    24 ColoursBestseller
    4.8(11)
    SUQQU: The Foundation SPF 30 30gSUQQU: The Foundation SPF 30 30g
  19. HUDA BEAUTY

    Easy Blur natural airbrush foundation 30ml

    1. Price:₩62,000
    28 ColoursGift with purchase
    5(2)
    HUDA BEAUTY: Easy Blur natural airbrush foundation 30mlHUDA BEAUTY: Easy Blur natural airbrush foundation 30ml
  20. REFY

    Skin Base 30ml

    1. Price:₩58,000
    18 Colours
    4.9(115)
    REFY: Skin Base 30mlREFY: Skin Base 30ml
  21. DIOR

    Forever Skin Wear Foundation Natural Matte Finish 30ml

    1. Price:₩97,000
    30 ColoursGift with purchase
    DIOR: Forever Skin Wear Foundation Natural Matte Finish 30mlDIOR: Forever Skin Wear Foundation Natural Matte Finish 30ml
  22. CHARLOTTE TILBURY

    Hollywood Flawless Filter complexion booster 5.5ml

    1. Price:₩31,000
    4 Colours
    5(4)
    CHARLOTTE TILBURY: Hollywood Flawless Filter complexion booster 5.5mlCHARLOTTE TILBURY: Hollywood Flawless Filter complexion booster 5.5ml
  23. HOURGLASS

    Illusion Luminous Glow Foundation

    1. Price:₩108,000
    HOURGLASS: Illusion Luminous Glow FoundationHOURGLASS: Illusion Luminous Glow Foundation
  24. CHARLOTTE TILBURY

    Charlotte’s Beautiful Skin foundation 30ml

    1. Price:₩76,000
    30 ColoursBestseller
    4.6(7)
    CHARLOTTE TILBURY: Charlotte’s Beautiful Skin foundation 30mlCHARLOTTE TILBURY: Charlotte’s Beautiful Skin foundation 30ml
  25. CHARLOTTE TILBURY

    Unreal Skin Sheer Glow Tint 9g

    1. Price:₩71,000
    20 Colours
    4.7(3)
    CHARLOTTE TILBURY: Unreal Skin Sheer Glow Tint 9gCHARLOTTE TILBURY: Unreal Skin Sheer Glow Tint 9g
  26. DIOR

    Forever Couture Perfect matte cushion foundation refill 14g

    1. Price:₩76,000
    7 ColoursGift with purchase
    DIOR: Forever Couture Perfect matte cushion foundation refill 14gDIOR: Forever Couture Perfect matte cushion foundation refill 14g
  27. ESTEE LAUDER

    Double Wear Stay-in-Place Foundation SPF10 30ml

    1. Price:₩75,000
    61 ColoursBestseller
    5(2)
    ESTEE LAUDER: Double Wear Stay-in-Place Foundation SPF10 30mlESTEE LAUDER: Double Wear Stay-in-Place Foundation SPF10 30ml
  28. LISA ELDRIDGE BEAUTY

    Seamless Skin foundation 30ml

    1. Price:₩83,000
    43 ColoursBestseller
    4.8(428)
    LISA ELDRIDGE BEAUTY: Seamless Skin foundation 30mlLISA ELDRIDGE BEAUTY: Seamless Skin foundation 30ml
  29. KYLIE BY KYLIE JENNER

    Skin Tint Blurring Elixir Foundation 30ml

    1. Price:₩55,000
    24 ColoursBestseller
    4.9(9)
    KYLIE BY KYLIE JENNER: Skin Tint Blurring Elixir Foundation 30mlKYLIE BY KYLIE JENNER: Skin Tint Blurring Elixir Foundation 30ml
  30. MAC

    Studio Fix Powder Plus Foundation 12g

    1. Price:₩65,000
    69 ColoursReselfridges refill
    5(5)
    MAC: Studio Fix Powder Plus Foundation 12gMAC: Studio Fix Powder Plus Foundation 12g
  31. YVES SAINT LAURENT

    All Hours Glow Foundation 25ml

    1. Price:₩83,000
    40 Colours
    YVES SAINT LAURENT: All Hours Glow Foundation 25mlYVES SAINT LAURENT: All Hours Glow Foundation 25ml
  32. YVES SAINT LAURENT

    Skin Affair Cushion Foundation 14g

    1. Price:₩97,000
    31 Colours
    YVES SAINT LAURENT: Skin Affair Cushion Foundation 14gYVES SAINT LAURENT: Skin Affair Cushion Foundation 14g
  33. DIOR: Dior Prestige Le Micro-Fluid Teint de Rose Micro-Nutritive Foundation 30mlDIOR: Dior Prestige Le Micro-Fluid Teint de Rose Micro-Nutritive Foundation 30ml
  34. MAC

    Studio Fix Tech Cream-To-Powder foundation 10g

    1. Price:₩65,000
    40 Colours
    3.9(15)
    MAC: Studio Fix Tech Cream-To-Powder foundation 10gMAC: Studio Fix Tech Cream-To-Powder foundation 10g
  35. MAC: Studio Fix Fluid SPF 15 foundation 30mlMAC: Studio Fix Fluid SPF 15 foundation 30ml
  36. LA PRAIRIE

    Skin Caviar Essence-In-Foundation SPF 25 15ml

    1. Price:₩420,000
    11 Colours
    LA PRAIRIE: Skin Caviar Essence-In-Foundation SPF 25 15mlLA PRAIRIE: Skin Caviar Essence-In-Foundation SPF 25 15ml
  37. NARS

    Light Reflecting Foundation 30ml

    1. Price:₩82,000
    32 Colours
    4.2(145)
    NARS: Light Reflecting Foundation 30mlNARS: Light Reflecting Foundation 30ml
  38. CHARLOTTE TILBURY: Airbrush Flawless Finish skin-perfecting micro-powder refill 8gCHARLOTTE TILBURY: Airbrush Flawless Finish skin-perfecting micro-powder refill 8g
  39. CHANEL: Ultimate Radiance-Generating Serum Foundation 40mlCHANEL: Ultimate Radiance-Generating Serum Foundation 40ml
  40. BOBBI BROWN

    Skin foundation stick

    1. Price:₩74,000
    43 Colours
    4.5(385)
    BOBBI BROWN: Skin foundation stickBOBBI BROWN: Skin foundation stick
  41. NARS

    Natural Radiant Longwear Foundation 30ml

    1. Price:₩82,000
    33 Colours
    3.9(253)
    NARS: Natural Radiant Longwear Foundation 30mlNARS: Natural Radiant Longwear Foundation 30ml
  42. GUCCI

    Cushion De Beaute foundation 14g

    1. Price:₩96,000
    12 ColoursExclusive to Selfridges
    4.7(50)
    GUCCI: Cushion De Beaute foundation 14gGUCCI: Cushion De Beaute foundation 14g
  43. CHANEL: Le Corrrecteur de Chanel Longwear Concealer 8.5gCHANEL: Le Corrrecteur de Chanel Longwear Concealer 8.5g
  44. FENTY BEAUTY

    Eaze Drop blurring skint tint 32ml

    1. Price:₩58,000
    25 Colours
    4.5(1085)
    FENTY BEAUTY: Eaze Drop blurring skint tint 32mlFENTY BEAUTY: Eaze Drop blurring skint tint 32ml
  45. NARS

    Natural Matte Longwear Foundation 30ml

    1. Price:₩82,000
    46 Colours
    NARS: Natural Matte Longwear Foundation 30mlNARS: Natural Matte Longwear Foundation 30ml
  46. MAC

    Face and Body Foundation 120ml

    1. Price:₩72,000
    10 Colours
    4.3(49)
    MAC: Face and Body Foundation 120mlMAC: Face and Body Foundation 120ml
  47. HERMES: Plein Air Luminous Matte Skincare Foundation 33mlHERMES: Plein Air Luminous Matte Skincare Foundation 33ml
  48. TRINNY LONDON

    BFF All Day Foundation 30ml

    1. Price:₩81,000
    18 Colours
    5(1)
    TRINNY LONDON: BFF All Day Foundation 30mlTRINNY LONDON: BFF All Day Foundation 30ml
  49. TRISH MCEVOY

    Gorgeous® foundation 30ml

    1. Price:₩100,000
    14 Colours
    5(1)
    TRISH MCEVOY: Gorgeous® foundation 30mlTRISH MCEVOY: Gorgeous® foundation 30ml
  50. HOURGLASS

    Veil hydrating skin tint 35ml

    1. Price:₩92,000
    HOURGLASS: Veil hydrating skin tint 35mlHOURGLASS: Veil hydrating skin tint 35ml
  51. CHANEL

    PALETTE ESSENTIELLE Multi-Use Glow Stick 8g

    1. Price:₩76,000
    2 Colours
    CHANEL: <strong>PALETTE ESSENTIELLE</strong> Multi-Use Glow Stick 8gCHANEL: <strong>PALETTE ESSENTIELLE</strong> Multi-Use Glow Stick 8g
  52. LA PRAIRIE

    Skin Caviar Complexion Concealer Foundation SPF30 30ml

    1. Price:₩490,000
    19 Colours
    LA PRAIRIE: Skin Caviar Complexion Concealer Foundation SPF30 30mlLA PRAIRIE: Skin Caviar Complexion Concealer Foundation SPF30 30ml
  53. MAC

    Studio Waterweight SPF 30 Foundation

    1. Price:₩65,000
    22 Colours
    3.7(44)
    MAC: Studio Waterweight SPF 30 FoundationMAC: Studio Waterweight SPF 30 Foundation
  54. WESTMAN ATELIER

    Vital Skin foundation stick 9g

    1. Price:₩115,000
    16 Colours
    5(2)
    WESTMAN ATELIER: Vital Skin foundation stick 9gWESTMAN ATELIER: Vital Skin foundation stick 9g
  55. CLARINS

    Double Serum Foundation 30ml

    1. Price:₩92,000
    37 Colours
    CLARINS: Double Serum Foundation 30mlCLARINS: Double Serum Foundation 30ml
  56. PAT MCGRATH LABS

    Sublime Perfection Foundation 35ml

    1. Price:₩114,000
    36 Colours
    4.5(8)
    PAT MCGRATH LABS: Sublime Perfection Foundation 35mlPAT MCGRATH LABS: Sublime Perfection Foundation 35ml
  57. PRADA

    Reveal skin optimising refillable foundation 30ml

    1. Price:₩94,000
    33 Colours
    5(7)
    PRADA: Reveal skin optimising refillable foundation 30mlPRADA: Reveal skin optimising refillable foundation 30ml
  58. ESTEE LAUDER

    Double Wear Stay-in-Place Matte Powder Foundation Refill 11g

    1. Price:₩62,000
    19 Colours
    5(1)
    ESTEE LAUDER: Double Wear Stay-in-Place Matte Powder Foundation Refill 11gESTEE LAUDER: Double Wear Stay-in-Place Matte Powder Foundation Refill 11g
  59. POCO BEAUTY

    Skintuition Complex Protect Foundation SPF50 PA+++ 30ml

    1. Price:₩62,000
    15 ColoursExclusive to Selfridges
    4.5(2)
    POCO BEAUTY: Skintuition Complex Protect Foundation SPF50 PA+++ 30mlPOCO BEAUTY: Skintuition Complex Protect Foundation SPF50 PA+++ 30ml
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