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Foundations 

Our extensive selection of foundations caters to all skin types. You'll find designer foundations from renowned beauty brands such as Bobbi Brown, MAC and Estée Lauder. Explore mattifying powders and glow-enhancing liquids in an array of natural tones, many of which also have skin care benefits. There's a lot to consider when picking your foundation: shade, weight, skin type and even the weather. A reliable foundation can help to minimise pores, conceal dark circles and add a subtle hint of colour for a flawless complexion. Explore lightweight luxury foundations that glide on the skin to create a natural look. On hotter days, opt for an SPF foundation to help with sun protection. Discover hybrid products like tinted moisturiser that are part make-up, part skin care, alongside nourishing formulas that offer hydration and lasting coverage while helping achieve a healthy glow. Begin your application with a sheer layer or use a buildable foundation for full coverage when you need it. We also have handy foundation sticks, which are useful when travelling. For days on the go, find long-lasting, creamy high end foundations that stay in place without feeling heavy or cakey. Velvety matte foundation formulas support with oil and shine control, helping you feel your most confident. Pick from a broad spectrum of tones for every skin type, and apply over a base primer before using a mattifying powder for that photo-ready finish.

188 results

188 results

  1. HOURGLASS

    Ambient Soft Glow foundation 30ml

    1. Price:₩106,000
    32 Colours
    5(1)
    HOURGLASS: Ambient Soft Glow foundation 30mlHOURGLASS: Ambient Soft Glow foundation 30ml
  2. MAC: Studio Radiance Face and Body Radiant Sheer foundation 50mlMAC: Studio Radiance Face and Body Radiant Sheer foundation 50ml
  3. DIOR

    Dior Forever Hydra Nude Foundation 30ml

    1. Price:₩101,000
    18 ColoursGift with purchase
    DIOR: Dior Forever Hydra Nude Foundation 30mlDIOR: Dior Forever Hydra Nude Foundation 30ml
  4. SUQQU

    Skincare Cream Tint 40g

    1. Price:₩90,000
    6 Colours
    SUQQU: Skincare Cream Tint 40gSUQQU: Skincare Cream Tint 40g
  5. DIOR

    Dior Forever Skin Glow Cushion Refill 13g

    1. Price:₩64,000
    3 ColoursGift with purchase
    5(1)
    DIOR: Dior Forever Skin Glow Cushion Refill 13gDIOR: Dior Forever Skin Glow Cushion Refill 13g
  6. MORPHE

    Lightform Extended Hydration Foundation 30ml

    1. Price:₩40,000
    36 Colours
    5(1)
    MORPHE: Lightform Extended Hydration Foundation 30mlMORPHE: Lightform Extended Hydration Foundation 30ml
  7. LANCOME

    Teint Idole Ultra Wear Foundation SPF35 30ml

    1. Price:₩78,000
    46 Colours
    3(1)
    LANCOME: Teint Idole Ultra Wear Foundation SPF35 30mlLANCOME: Teint Idole Ultra Wear Foundation SPF35 30ml
  8. ESTEE LAUDER

    Futurist Hydra Rescue Moisturizing Makeup SPF45 35ml

    1. Price:₩80,000
    28 Colours
    5(2)
    ESTEE LAUDER: Futurist Hydra Rescue Moisturizing Makeup SPF45 35mlESTEE LAUDER: Futurist Hydra Rescue Moisturizing Makeup SPF45 35ml
  9. FENTY BEAUTY

    Soft'Lit Naturally Luminous Longwear Foundation 32ml

    1. Price:₩65,000
    50 ColoursGift with purchase
    4.7(46)
    FENTY BEAUTY: Soft'Lit Naturally Luminous Longwear Foundation 32mlFENTY BEAUTY: Soft'Lit Naturally Luminous Longwear Foundation 32ml
  10. BY TERRY

    Hyaluronic Hydra SPF 30 foundation 30ml

    1. Price:₩96,000
    16 Colours
    BY TERRY: Hyaluronic Hydra SPF 30 foundation 30mlBY TERRY: Hyaluronic Hydra SPF 30 foundation 30ml
  11. BURBERRY

    Beyond Wear Perfecting Matte foundation 30ml

    1. Price:₩85,000
    39 ColoursExclusive to Selfridges
    4.4(49)
    BURBERRY: Beyond Wear Perfecting Matte foundation 30mlBURBERRY: Beyond Wear Perfecting Matte foundation 30ml
  12. CLINIQUE

    Even Better Makeup SPF 15 foundation 30ml

    1. Price:₩68,000
    36 Colours
    CLINIQUE: Even Better Makeup SPF 15 foundation 30mlCLINIQUE: Even Better Makeup SPF 15 foundation 30ml
  13. FENTY BEAUTY

    Eaze Drop Blur + Smooth tint stick 9g

    1. Price:₩58,000
    25 ColoursGift with purchase
    4.5(277)
    FENTY BEAUTY: Eaze Drop Blur + Smooth tint stick 9gFENTY BEAUTY: Eaze Drop Blur + Smooth tint stick 9g
  14. BOBBI BROWN

    Weightless Skin SPF15 Foundation 30ml

    1. Price:₩81,000
    53 Colours
    4.5(2)
    BOBBI BROWN: Weightless Skin SPF15 Foundation 30mlBOBBI BROWN: Weightless Skin SPF15 Foundation 30ml
  15. GUCCI

    Gucci Eternité De Beauté foundation SPF 15 30ml

    1. Price:₩96,000
    40 Colours
    4.6(106)
    GUCCI: Gucci Eternité De Beauté foundation SPF 15 30mlGUCCI: Gucci Eternité De Beauté foundation SPF 15 30ml
  16. SCULPTED BY AIMEE

    Cushion Foundation 15g

    1. Price:₩55,000
    16 Colours
    SCULPTED BY AIMEE: Cushion Foundation 15gSCULPTED BY AIMEE: Cushion Foundation 15g
  17. BOBBI BROWN

    Vitamin Enriched skin tint SPF 15 50ml

    1. Price:₩74,000
    18 Colours
    4.6(278)
    BOBBI BROWN: Vitamin Enriched skin tint SPF 15 50mlBOBBI BROWN: Vitamin Enriched skin tint SPF 15 50ml
  18. GUCCI

    Gucci Cushion de Beauté foundation refill 14g

    1. Price:₩78,000
    11 Colours
    5(2)
    GUCCI: Gucci Cushion de Beauté foundation refill 14gGUCCI: Gucci Cushion de Beauté foundation refill 14g
  19. LAURA MERCIER: Light Revealer Natural Skin Illuminator SPF 25/PA+++ tinted moisturiser 50mlLAURA MERCIER: Light Revealer Natural Skin Illuminator SPF 25/PA+++ tinted moisturiser 50ml
  20. NARS

    Natural Radiant Longwear Foundation 30ml

    1. Price:₩85,000
    14 Colours
    NARS: Natural Radiant Longwear Foundation 30mlNARS: Natural Radiant Longwear Foundation 30ml
  21. KYLIE BY KYLIE JENNER

    Natural Blur Powder Foundation 10g

    1. Price:₩58,000
    30 Colours
    KYLIE BY KYLIE JENNER: Natural Blur Powder Foundation 10gKYLIE BY KYLIE JENNER: Natural Blur Powder Foundation 10g
  22. CLARINS

    Everlasting Youth Fluid foundation 30ml

    1. Price:₩80,000
    24 Colours
    5(1)
    CLARINS: Everlasting Youth Fluid foundation 30mlCLARINS: Everlasting Youth Fluid foundation 30ml
  23. SISLEY: Sisleya Le Teint Anti-Aging Foundation 30mlSISLEY: Sisleya Le Teint Anti-Aging Foundation 30ml
  24. YVES SAINT LAURENT

    Skin Affair Cushion Foundation Refill 14g

    1. Price:₩72,000
    31 Colours
    YVES SAINT LAURENT: Skin Affair Cushion Foundation Refill 14gYVES SAINT LAURENT: Skin Affair Cushion Foundation Refill 14g
  25. GIORGIO ARMANI

    Crema Nera Foundation Refill 30ml

    1. Price:₩230,000
    Reselfridges refill
    GIORGIO ARMANI: Crema Nera Foundation Refill 30mlGIORGIO ARMANI: Crema Nera Foundation Refill 30ml
  26. GIORGIO ARMANI

    Crema Nera dual essence foundation 30ml

    1. Price:₩330,000
    GIORGIO ARMANI: Crema Nera dual essence foundation 30mlGIORGIO ARMANI: Crema Nera dual essence foundation 30ml
  27. LAURA MERCIER

    Tinted Blur Balm 5g

    1. Price:₩74,000
    8 Colours
    LAURA MERCIER: Tinted Blur Balm 5gLAURA MERCIER: Tinted Blur Balm 5g
  28. ESTEE LAUDER

    Double Wear Stay-in-Place Matte Powder Foundation 11g

    1. Price:₩81,000
    30 Colours
    ESTEE LAUDER: Double Wear Stay-in-Place Matte Powder Foundation 11gESTEE LAUDER: Double Wear Stay-in-Place Matte Powder Foundation 11g
  29. DIOR

    Prestige Le Cushion Teint de Rose foundation 14g

    1. Price:₩180,000
    4 ColoursGift with purchase
    DIOR: Prestige Le Cushion Teint de Rose foundation 14gDIOR: Prestige Le Cushion Teint de Rose foundation 14g
  30. DIOR

    Dior Forever Skin Perfect foundation stick 10g

    1. Price:₩90,000
    7 ColoursGift with purchase
    DIOR: Dior Forever Skin Perfect foundation stick 10gDIOR: Dior Forever Skin Perfect foundation stick 10g
  31. ANASTASIA BEVERLY HILLS

    Impeccable Matte Foundation 35ml

    1. Price:₩74,000
    25 Colours
    ANASTASIA BEVERLY HILLS: Impeccable Matte Foundation 35mlANASTASIA BEVERLY HILLS: Impeccable Matte Foundation 35ml
  32. GUCCI

    Glow Skin Tint Moisturiser 40ml

    1. Price:₩81,000
    20 Colours
    GUCCI: Glow Skin Tint Moisturiser 40mlGUCCI: Glow Skin Tint Moisturiser 40ml
  33. TRINNY LONDON

    Miracle Halo Complexion Illuminator 15ml

    1. Price:₩64,000
    4 Colours
    TRINNY LONDON: Miracle Halo Complexion Illuminator 15mlTRINNY LONDON: Miracle Halo Complexion Illuminator 15ml
  34. CLARINS

    Skin Illusion Natural Hydrating Foundation 30ml

    1. Price:₩64,000
    24 Colours
    CLARINS: Skin Illusion Natural Hydrating Foundation 30mlCLARINS: Skin Illusion Natural Hydrating Foundation 30ml
  35. LISA ELDRIDGE BEAUTY

    Seamless Skin Enhancing Tint 30ml

    1. Price:₩74,000
    LISA ELDRIDGE BEAUTY: Seamless Skin Enhancing Tint 30mlLISA ELDRIDGE BEAUTY: Seamless Skin Enhancing Tint 30ml
  36. ESTEE LAUDER

    Re-Nutriv Ultra Radiance Foundation SPF20 30ml

    1. Price:₩192,000
    2 Colours
    ESTEE LAUDER: Re-Nutriv Ultra Radiance Foundation SPF20 30mlESTEE LAUDER: Re-Nutriv Ultra Radiance Foundation SPF20 30ml
  37. CLINIQUE

    Even Better Clinical Serum Foundation SPF20 30ml

    1. Price:₩74,000
    42 Colours
    CLINIQUE: Even Better Clinical Serum Foundation SPF20 30mlCLINIQUE: Even Better Clinical Serum Foundation SPF20 30ml
  38. TOM FORD

    Architecture Soft Matte Blurring foundation 30ml

    1. Price:₩140,000
    40 Colours
    4(5)
    TOM FORD: Architecture Soft Matte Blurring foundation 30mlTOM FORD: Architecture Soft Matte Blurring foundation 30ml
  39. GIORGIO ARMANI

    Crema Nera dual essence foundation 30ml

    1. Price:₩330,000
    GIORGIO ARMANI: Crema Nera dual essence foundation 30mlGIORGIO ARMANI: Crema Nera dual essence foundation 30ml
  40. GUERLAIN

    Terracotta Le Teint Glow Healthy Glow Foundation 35ml

    1. Price:₩94,000
    30 ColoursGift with purchase
    GUERLAIN: Terracotta Le Teint Glow Healthy Glow Foundation 35mlGUERLAIN: Terracotta Le Teint Glow Healthy Glow Foundation 35ml
  41. LANCOME

    Skin Idôle Skin Tint Foundation 30ml

    1. Price:₩72,000
    20 Colours
    LANCOME: Skin Idôle Skin Tint Foundation 30mlLANCOME: Skin Idôle Skin Tint Foundation 30ml
  42. MAC

    Studio Fix Powder Foundation Refill 129

    1. Price:₩51,000
    68 ColoursReselfridges refill
    MAC: Studio Fix Powder Foundation Refill 129MAC: Studio Fix Powder Foundation Refill 129
  43. CLINIQUE

    Superpowder Double face powder 10g

    1. Price:₩68,000
    4 Colours
    CLINIQUE: Superpowder Double face powder 10gCLINIQUE: Superpowder Double face powder 10g
  44. CLINIQUE

    Almost Powder Makeup SPF 15

    1. Price:₩68,000
    6 Colours
    CLINIQUE: Almost Powder Makeup SPF 15CLINIQUE: Almost Powder Makeup SPF 15
  45. GIORGIO ARMANI

    Crema Nera Foundation Refill 30ml

    1. Price:₩230,000
    Reselfridges refill
    GIORGIO ARMANI: Crema Nera Foundation Refill 30mlGIORGIO ARMANI: Crema Nera Foundation Refill 30ml
  46. TOM FORD

    Shade and Illuminate Foundation 30ml

    1. Price:₩260,000
    38 Colours
    5(3)
    TOM FORD: Shade and Illuminate Foundation 30mlTOM FORD: Shade and Illuminate Foundation 30ml
  47. HUDA BEAUTY

    Easy Blur Natural Airbrush Foundation 30ml

    1. Price:₩62,000
    8 ColoursGift with purchase
    HUDA BEAUTY: Easy Blur Natural Airbrush Foundation 30mlHUDA BEAUTY: Easy Blur Natural Airbrush Foundation 30ml
  48. LAURA MERCIER

    Feathermatte Powder Foundation 6.5g

    1. Price:₩75,000
    20 Colours
    LAURA MERCIER: Feathermatte Powder Foundation 6.5gLAURA MERCIER: Feathermatte Powder Foundation 6.5g
  49. SISLEY

    Phyto-Teint Perfection foundation 30ml

    1. Price:₩153,000
    29 Colours
    SISLEY: Phyto-Teint Perfection foundation 30mlSISLEY: Phyto-Teint Perfection foundation 30ml
  50. GIORGIO ARMANI

    Crema Nera Foundation Refill 30ml

    1. Price:₩230,000
    Reselfridges refill
    GIORGIO ARMANI: Crema Nera Foundation Refill 30mlGIORGIO ARMANI: Crema Nera Foundation Refill 30ml
  51. MAC

    Studio Radiance Serum-Powered™ foundation 30ml

    1. Price:₩69,000
    56 Colours
    4.5(172)
    MAC: Studio Radiance Serum-Powered™ foundation 30mlMAC: Studio Radiance Serum-Powered™ foundation 30ml
  52. HOURGLASS

    Illusion Luminous Glow Foundation SPF 30 30ml

    1. Price:₩108,000
    6 Colours
    HOURGLASS: Illusion Luminous Glow Foundation SPF 30 30mlHOURGLASS: Illusion Luminous Glow Foundation SPF 30 30ml
  53. CLARINS

    Skin Illusion Full Coverage foundation 30ml

    1. Price:₩74,000
    36 Colours
    CLARINS: Skin Illusion Full Coverage foundation 30mlCLARINS: Skin Illusion Full Coverage foundation 30ml
  54. GIORGIO ARMANI

    Crema Nera dual essence foundation 30ml

    1. Price:₩330,000
    GIORGIO ARMANI: Crema Nera dual essence foundation 30mlGIORGIO ARMANI: Crema Nera dual essence foundation 30ml
  55. DIOR

    Prestige Le Cushion Teint de Rose foundation refill 14g

    1. Price:₩144,000
    4 ColoursGift with purchase
    5(1)
    DIOR: Prestige Le Cushion Teint de Rose foundation refill 14gDIOR: Prestige Le Cushion Teint de Rose foundation refill 14g
  56. ESTEE LAUDER

    Double Wear Foundation Pump

    1. Price:₩17,000
    ESTEE LAUDER: Double Wear Foundation PumpESTEE LAUDER: Double Wear Foundation Pump
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