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Foundations 

Our extensive selection of foundations caters to all skin types. You'll find designer foundations from renowned beauty brands such as Bobbi Brown, MAC and Estée Lauder. Explore mattifying powders and glow-enhancing liquids in an array of natural tones, many of which also have skin care benefits. There's a lot to consider when picking your foundation: shade, weight, skin type and even the weather. A reliable foundation can help to minimise pores, conceal dark circles and add a subtle hint of colour for a flawless complexion. Explore lightweight luxury foundations that glide on the skin to create a natural look. On hotter days, opt for an SPF foundation to help with sun protection. Discover hybrid products like tinted moisturiser that are part make-up, part skin care, alongside nourishing formulas that offer hydration and lasting coverage while helping achieve a healthy glow. Begin your application with a sheer layer or use a buildable foundation for full coverage when you need it. We also have handy foundation sticks, which are useful when travelling. For days on the go, find long-lasting, creamy high end foundations that stay in place without feeling heavy or cakey. Velvety matte foundation formulas support with oil and shine control, helping you feel your most confident. Pick from a broad spectrum of tones for every skin type, and apply over a base primer before using a mattifying powder for that photo-ready finish.

222 results

222 results

  1. MAC

    Face and Body Foundation 120ml

    1. Price:₩72,000
    10 Colours
    4.3
    MAC: Face and Body Foundation 120mlMAC: Face and Body Foundation 120ml
  2. HOURGLASS

    Illusion Luminous Glow Foundation

    1. Price:₩108,000
    23 Colours
    5
    HOURGLASS: Illusion Luminous Glow FoundationHOURGLASS: Illusion Luminous Glow Foundation
  3. PAT MCGRATH LABS

    Sublime Perfection Foundation 35ml

    1. Price:₩114,000
    36 ColoursBestseller
    4.5
    PAT MCGRATH LABS: Sublime Perfection Foundation 35mlPAT MCGRATH LABS: Sublime Perfection Foundation 35ml
  4. FENTY BEAUTY

    Pro Filt'r Soft Matte Longwear foundation 32ml

    1. Price:₩65,000
    50 Colours
    4.4
    FENTY BEAUTY: Pro Filt'r Soft Matte Longwear foundation 32mlFENTY BEAUTY: Pro Filt'r Soft Matte Longwear foundation 32ml
  5. MAC

    Studio Fix Powder Foundation Refill 129

    1. Price:₩49,000
    71 ColoursReselfridges refill
    MAC: Studio Fix Powder Foundation Refill 129MAC: Studio Fix Powder Foundation Refill 129
  6. LANCOME

    Teint Idole Ultra Wear Foundation SPF35 30ml

    1. Price:₩78,000
    46 Colours
    3
    LANCOME: Teint Idole Ultra Wear Foundation SPF35 30mlLANCOME: Teint Idole Ultra Wear Foundation SPF35 30ml
  7. HOURGLASS

    Illusion Luminous Glow Foundation SPF 30 30ml

    1. Price:₩108,000
    6 Colours
    HOURGLASS: Illusion Luminous Glow Foundation SPF 30 30mlHOURGLASS: Illusion Luminous Glow Foundation SPF 30 30ml
  8. CLINIQUE

    Even Better Clinical Serum Foundation SPF20 30ml

    1. Price:₩74,000
    42 Colours
    CLINIQUE: Even Better Clinical Serum Foundation SPF20 30mlCLINIQUE: Even Better Clinical Serum Foundation SPF20 30ml
  9. TOM FORD

    Shade and Illuminate Foundation 30ml

    1. Price:₩260,000
    38 Colours
    5
    TOM FORD: Shade and Illuminate Foundation 30mlTOM FORD: Shade and Illuminate Foundation 30ml
  10. HOURGLASS

    Ambient Soft Glow foundation 30ml

    1. Price:₩106,000
    32 Colours
    5
    HOURGLASS: Ambient Soft Glow foundation 30mlHOURGLASS: Ambient Soft Glow foundation 30ml
  11. KYLIE BY KYLIE JENNER

    Natural Blur Powder Foundation 10g

    1. Price:₩58,000
    30 Colours
    KYLIE BY KYLIE JENNER: Natural Blur Powder Foundation 10gKYLIE BY KYLIE JENNER: Natural Blur Powder Foundation 10g
  12. GUERLAIN

    Parure Gold Skin matte foundation 35ml

    1. Price:₩135,000
    22 Colours
    GUERLAIN: Parure Gold Skin matte foundation 35mlGUERLAIN: Parure Gold Skin matte foundation 35ml
  13. HUDA BEAUTY

    Easy Blur Natural Airbrush Foundation 30ml

    1. Price:₩62,000
    8 Colours
    HUDA BEAUTY: Easy Blur Natural Airbrush Foundation 30mlHUDA BEAUTY: Easy Blur Natural Airbrush Foundation 30ml
  14. LAURA MERCIER

    Real Flawless foundation 30ml

    1. Price:₩80,000
    30 Colours
    5
    LAURA MERCIER: Real Flawless foundation 30mlLAURA MERCIER: Real Flawless foundation 30ml
  15. FENTY BEAUTY

    Pro Filt'r Soft Matte powder foundation 9.1g

    1. Price:₩65,000
    45 Colours
    4.5
    FENTY BEAUTY: Pro Filt'r Soft Matte powder foundation 9.1gFENTY BEAUTY: Pro Filt'r Soft Matte powder foundation 9.1g
  16. TOM FORD

    Architecture Soft Matte Blurring foundation 30ml

    1. Price:₩140,000
    40 Colours
    4
    TOM FORD: Architecture Soft Matte Blurring foundation 30mlTOM FORD: Architecture Soft Matte Blurring foundation 30ml
  17. PRADA

    Reveal skin optimising foundation refill 30ml

    1. Price:₩76,000
    32 Colours
    4.3
    PRADA: Reveal skin optimising foundation refill 30mlPRADA: Reveal skin optimising foundation refill 30ml
  18. LAURA MERCIER

    Tinted Blur Balm 5g

    1. Price:₩74,000
    8 Colours
    LAURA MERCIER: Tinted Blur Balm 5gLAURA MERCIER: Tinted Blur Balm 5g
  19. SCULPTED BY AIMEE

    Cushion Foundation 15g

    1. Price:₩55,000
    16 Colours
    SCULPTED BY AIMEE: Cushion Foundation 15gSCULPTED BY AIMEE: Cushion Foundation 15g
  20. GUCCI

    Glow Skin Tint Moisturiser 40ml

    1. Price:₩81,000
    20 Colours
    GUCCI: Glow Skin Tint Moisturiser 40mlGUCCI: Glow Skin Tint Moisturiser 40ml
  21. DIOR

    Prestige Le Cushion Teint de Rose foundation 14g

    1. Price:₩180,000
    4 ColoursReselfridges refill
    DIOR: Prestige Le Cushion Teint de Rose foundation 14gDIOR: Prestige Le Cushion Teint de Rose foundation 14g
  22. ESTEE LAUDER

    Double Wear Stay-in-Place Matte Powder Foundation 11g

    1. Price:₩78,000
    30 Colours
    ESTEE LAUDER: Double Wear Stay-in-Place Matte Powder Foundation 11gESTEE LAUDER: Double Wear Stay-in-Place Matte Powder Foundation 11g
  23. GIORGIO ARMANI

    Crema Nera Foundation Refill 30ml

    1. Price:₩230,000
    Reselfridges refill
    GIORGIO ARMANI: Crema Nera Foundation Refill 30mlGIORGIO ARMANI: Crema Nera Foundation Refill 30ml
  24. FENTY BEAUTY

    Eaze Drop blurring skint tint 32ml

    1. Price:₩58,000
    25 Colours
    4.5
    FENTY BEAUTY: Eaze Drop blurring skint tint 32mlFENTY BEAUTY: Eaze Drop blurring skint tint 32ml
  25. NARS

    Light Reflecting Foundation 30ml

    1. Price:₩82,000
    15 Colours
    NARS: Light Reflecting Foundation 30mlNARS: Light Reflecting Foundation 30ml
  26. GIORGIO ARMANI

    Crema Nera Foundation Refill 30ml

    1. Price:₩230,000
    Reselfridges refill
    GIORGIO ARMANI: Crema Nera Foundation Refill 30mlGIORGIO ARMANI: Crema Nera Foundation Refill 30ml
  27. BURBERRY

    Beyond Wear Perfecting Matte foundation 30ml

    1. Price:₩85,000
    38 ColoursExclusive to Selfridges
    4.4
    BURBERRY: Beyond Wear Perfecting Matte foundation 30mlBURBERRY: Beyond Wear Perfecting Matte foundation 30ml
  28. GIORGIO ARMANI

    Crema Nera Foundation Refill 30ml

    1. Price:₩230,000
    Reselfridges refill
    GIORGIO ARMANI: Crema Nera Foundation Refill 30mlGIORGIO ARMANI: Crema Nera Foundation Refill 30ml
  29. BY TERRY

    Hyaluronic Hydra SPF 30 foundation 30ml

    1. Price:₩96,000
    16 Colours
    BY TERRY: Hyaluronic Hydra SPF 30 foundation 30mlBY TERRY: Hyaluronic Hydra SPF 30 foundation 30ml
  30. DIOR

    Dior Forever Skin Glow Cushion Refill 13g

    1. Price:₩76,000
    6 Colours
    5
    DIOR: Dior Forever Skin Glow Cushion Refill 13gDIOR: Dior Forever Skin Glow Cushion Refill 13g
  31. ANASTASIA BEVERLY HILLS

    Impeccable Matte Foundation 35ml

    1. Price:₩74,000
    25 Colours
    ANASTASIA BEVERLY HILLS: Impeccable Matte Foundation 35mlANASTASIA BEVERLY HILLS: Impeccable Matte Foundation 35ml
  32. SISLEY

    Phyto-Teint Nude Foundation 30ml

    1. Price:₩147,000
    SISLEY: Phyto-Teint Nude Foundation 30mlSISLEY: Phyto-Teint Nude Foundation 30ml
  33. MORPHE

    Lightform Extended Hydration Foundation 30ml

    1. Price:₩40,000
    36 Colours
    5
    MORPHE: Lightform Extended Hydration Foundation 30mlMORPHE: Lightform Extended Hydration Foundation 30ml
  34. CLARINS

    Everlasting foundation 30ml

    1. Price:₩66,000
    24 Colours
    5
    CLARINS: Everlasting foundation 30mlCLARINS: Everlasting foundation 30ml
  35. TRISH MCEVOY

    Gorgeous® foundation 30ml

    1. Price:₩108,000
    14 Colours
    5
    TRISH MCEVOY: Gorgeous® foundation 30mlTRISH MCEVOY: Gorgeous® foundation 30ml
  36. SUQQU

    Nude Wear Liquid Ex foundation 30ml

    1. Price:₩90,000
    12 Colours
    5
    SUQQU: Nude Wear Liquid Ex foundation 30mlSUQQU: Nude Wear Liquid Ex foundation 30ml
  37. GIORGIO ARMANI

    Crema Nera dual essence foundation 30ml

    1. Price:₩330,000
    GIORGIO ARMANI: Crema Nera dual essence foundation 30mlGIORGIO ARMANI: Crema Nera dual essence foundation 30ml
  38. FENTY BEAUTY

    Eaze Drop Blur + Smooth tint stick 9g

    1. Price:₩58,000
    25 Colours
    4.5
    FENTY BEAUTY: Eaze Drop Blur + Smooth tint stick 9gFENTY BEAUTY: Eaze Drop Blur + Smooth tint stick 9g
  39. FENTY BEAUTY

    Soft'Lit Naturally Luminous Longwear Foundation 32ml

    1. Price:₩65,000
    50 Colours
    4.7
    FENTY BEAUTY: Soft'Lit Naturally Luminous Longwear Foundation 32mlFENTY BEAUTY: Soft'Lit Naturally Luminous Longwear Foundation 32ml
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