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Foundations 

Our extensive selection of foundations caters to all skin types. You'll find designer foundations from renowned beauty brands such as Bobbi Brown, MAC and Estée Lauder. Explore mattifying powders and glow-enhancing liquids in an array of natural tones, many of which also have skin care benefits. There's a lot to consider when picking your foundation: shade, weight, skin type and even the weather. A reliable foundation can help to minimise pores, conceal dark circles and add a subtle hint of colour for a flawless complexion. Explore lightweight luxury foundations that glide on the skin to create a natural look. On hotter days, opt for an SPF foundation to help with sun protection. Discover hybrid products like tinted moisturiser that are part make-up, part skin care, alongside nourishing formulas that offer hydration and lasting coverage while helping achieve a healthy glow. Begin your application with a sheer layer or use a buildable foundation for full coverage when you need it. We also have handy foundation sticks, which are useful when travelling. For days on the go, find long-lasting, creamy high end foundations that stay in place without feeling heavy or cakey. Velvety matte foundation formulas support with oil and shine control, helping you feel your most confident. Pick from a broad spectrum of tones for every skin type, and apply over a base primer before using a mattifying powder for that photo-ready finish.

215 results

215 results

  1. DIOR

    Dior Forever Skin Glow Cushion Refill 13g

    1. Price:₩76,000
    6 Colours
    5
    DIOR: Dior Forever Skin Glow Cushion Refill 13gDIOR: Dior Forever Skin Glow Cushion Refill 13g
  2. TRISH MCEVOY

    Gorgeous® foundation 30ml

    1. Price:₩108,000
    14 Colours
    5
    TRISH MCEVOY: Gorgeous® foundation 30mlTRISH MCEVOY: Gorgeous® foundation 30ml
  3. TRINNY LONDON

    BFF All Day Foundation 30ml

    1. Price:₩79,000
    18 Colours
    5
    TRINNY LONDON: BFF All Day Foundation 30mlTRINNY LONDON: BFF All Day Foundation 30ml
  4. CLINIQUE

    Beyond Perfecting foundation and concealer 30ml

    1. Price:₩72,000
    24 Colours
    CLINIQUE: Beyond Perfecting foundation and concealer 30mlCLINIQUE: Beyond Perfecting foundation and concealer 30ml
  5. VALENTINO BEAUTY

    Very Valentino Foundation SPF 25 25ml

    1. Price:₩74,000
    39 ColoursExclusive to Selfridges
    5
    VALENTINO BEAUTY: Very Valentino Foundation SPF 25 25mlVALENTINO BEAUTY: Very Valentino Foundation SPF 25 25ml
  6. SCULPTED BY AIMEE

    Cushion Foundation 15g

    1. Price:₩51,000
    16 Colours
    SCULPTED BY AIMEE: Cushion Foundation 15gSCULPTED BY AIMEE: Cushion Foundation 15g
  7. BOBBI BROWN

    Skin Weightless powder foundation 11g

    1. Price:₩80,000
    18 Colours
    4.6
    BOBBI BROWN: Skin Weightless powder foundation 11gBOBBI BROWN: Skin Weightless powder foundation 11g
  8. FENTY BEAUTY

    Pro Filt'r Soft Matte Longwear foundation 32ml

    1. Price:₩65,000
    50 Colours
    4.4
    FENTY BEAUTY: Pro Filt'r Soft Matte Longwear foundation 32mlFENTY BEAUTY: Pro Filt'r Soft Matte Longwear foundation 32ml
  9. LANCOME

    Teint Idôle Ultra Wear Care and Glow 30ml

    1. Price:₩78,000
    30 Colours
    5
    LANCOME: Teint Idôle Ultra Wear Care and Glow 30mlLANCOME: Teint Idôle Ultra Wear Care and Glow 30ml
  10. BURBERRY

    Beyond Wear Perfecting Matte foundation 30ml

    1. Price:₩82,000
    38 ColoursExclusive to Selfridges
    4.4
    BURBERRY: Beyond Wear Perfecting Matte foundation 30mlBURBERRY: Beyond Wear Perfecting Matte foundation 30ml
  11. SUQQU

    Skincare Cream Tint 40g

    1. Price:₩90,000
    6 Colours
    SUQQU: Skincare Cream Tint 40gSUQQU: Skincare Cream Tint 40g
  12. PRADA

    Reveal skin optimising foundation refill 30ml

    1. Price:₩76,000
    32 Colours
    4.3
    PRADA: Reveal skin optimising foundation refill 30mlPRADA: Reveal skin optimising foundation refill 30ml
  13. GUCCI

    Gucci Eternité De Beauté foundation SPF 15 30ml

    1. Price:₩89,000
    40 Colours
    4.6
    GUCCI: Gucci Eternité De Beauté foundation SPF 15 30mlGUCCI: Gucci Eternité De Beauté foundation SPF 15 30ml
  14. ESTEE LAUDER

    Double Wear Foundation Pump

    1. Price:₩17,000
    ESTEE LAUDER: Double Wear Foundation PumpESTEE LAUDER: Double Wear Foundation Pump
  15. CLINIQUE

    Even Better Makeup SPF 15 foundation 30ml

    1. Price:₩42,500
    36 Colours
    CLINIQUE: Even Better Makeup SPF 15 foundation 30mlCLINIQUE: Even Better Makeup SPF 15 foundation 30ml
  16. MAC

    Studio Fix Tech Cream-To-Powder foundation 10g

    1. Price:₩61,000
    40 Colours
    3.9
    MAC: Studio Fix Tech Cream-To-Powder foundation 10gMAC: Studio Fix Tech Cream-To-Powder foundation 10g
  17. SUQQU

    Nude Wear Liquid Ex foundation 30ml

    1. Price:₩84,000
    12 Colours
    5
    SUQQU: Nude Wear Liquid Ex foundation 30mlSUQQU: Nude Wear Liquid Ex foundation 30ml
  18. GUCCI

    Concentré de Beauté concealer 8ml

    1. Price:₩64,000
    40 Colours
    4.8
    GUCCI: Concentré de Beauté concealer 8mlGUCCI: Concentré de Beauté concealer 8ml
  19. SISLEY

    Phyto-Teint Nude foundation 30ml

    1. Price:₩147,000
    17 Colours
    SISLEY: Phyto-Teint Nude foundation 30mlSISLEY: Phyto-Teint Nude foundation 30ml
  20. ISAMAYA BEAUTY

    5 Point Lift Complexion Brightener 3.7ml

    1. Price:₩67,000
    5 Colours
    ISAMAYA BEAUTY: 5 Point Lift Complexion Brightener 3.7mlISAMAYA BEAUTY: 5 Point Lift Complexion Brightener 3.7ml
  21. TOM FORD

    Shade and Illuminate Foundation 30ml

    1. Price:₩260,000
    38 Colours
    5
    TOM FORD: Shade and Illuminate Foundation 30mlTOM FORD: Shade and Illuminate Foundation 30ml
  22. FENTY BEAUTY

    Eaze Drop blurring skint tint 32ml

    1. Price:₩58,000
    25 Colours
    4.5
    FENTY BEAUTY: Eaze Drop blurring skint tint 32mlFENTY BEAUTY: Eaze Drop blurring skint tint 32ml
  23. TOM FORD

    Architecture Soft Matte Blurring foundation 30ml

    1. Price:₩140,000
    40 Colours
    3.8
    TOM FORD: Architecture Soft Matte Blurring foundation 30mlTOM FORD: Architecture Soft Matte Blurring foundation 30ml
  24. LAURA MERCIER

    Real Flawless foundation 30ml

    1. Price:₩80,000
    30 Colours
    5
    LAURA MERCIER: Real Flawless foundation 30mlLAURA MERCIER: Real Flawless foundation 30ml
  25. FENTY BEAUTY

    Soft'Lit Naturally Luminous Longwear Foundation 32ml

    1. Price:₩65,000
    50 Colours
    4.7
    FENTY BEAUTY: Soft'Lit Naturally Luminous Longwear Foundation 32mlFENTY BEAUTY: Soft'Lit Naturally Luminous Longwear Foundation 32ml
  26. HOURGLASS

    Illusion Luminous Glow Foundation

    1. Price:₩108,000
    23 Colours
    HOURGLASS: Illusion Luminous Glow FoundationHOURGLASS: Illusion Luminous Glow Foundation
  27. BOBBI BROWN

    Intensive Serum foundation SPF 40/30 30ml

    1. Price:₩110,000
    23 Colours
    4.2
    BOBBI BROWN: Intensive Serum foundation SPF 40/30 30mlBOBBI BROWN: Intensive Serum foundation SPF 40/30 30ml
  28. ESTEE LAUDER

    Futurist Hydra Rescue Moisturizing Makeup SPF45 35ml

    1. Price:₩80,000
    28 Colours
    5
    ESTEE LAUDER: Futurist Hydra Rescue Moisturizing Makeup SPF45 35mlESTEE LAUDER: Futurist Hydra Rescue Moisturizing Makeup SPF45 35ml
  29. LANCOME

    Teint Idole Ultra Wear foundation stick 9g

    1. Price:₩65,000
    17 Colours
    LANCOME: Teint Idole Ultra Wear foundation stick 9gLANCOME: Teint Idole Ultra Wear foundation stick 9g
  30. LA PRAIRIE

    Skin Caviar Concealer Foundation SPF 15 30ml

    1. Price:₩270,000
    17 Colours
    5
    LA PRAIRIE: Skin Caviar Concealer Foundation SPF 15 30mlLA PRAIRIE: Skin Caviar Concealer Foundation SPF 15 30ml
  31. HOURGLASS

    Ambient Soft Glow foundation 30ml

    1. Price:₩106,000
    32 Colours
    5
    HOURGLASS: Ambient Soft Glow foundation 30mlHOURGLASS: Ambient Soft Glow foundation 30ml
  32. WESTMAN ATELIER

    Vital Skin foundation stick 9g

    1. Price:₩115,000
    16 Colours
    5
    WESTMAN ATELIER: Vital Skin foundation stick 9gWESTMAN ATELIER: Vital Skin foundation stick 9g
  33. MAC

    Face and Body Foundation 120ml

    1. Price:₩72,000
    10 Colours
    4.3
    MAC: Face and Body Foundation 120mlMAC: Face and Body Foundation 120ml
  34. DIOR

    Forever Skin Glow Foundation 30ml

    1. Price:₩97,000
    42 ColoursBestseller
    4.7
    DIOR: Forever Skin Glow Foundation 30mlDIOR: Forever Skin Glow Foundation 30ml
  35. BOBBI BROWN

    Weightless Skin SPF15 Foundation 30ml

    1. Price:₩81,000
    53 Colours
    4.5
    BOBBI BROWN: Weightless Skin SPF15 Foundation 30mlBOBBI BROWN: Weightless Skin SPF15 Foundation 30ml
  36. GUCCI

    Cushion De Beaute foundation 14g

    1. Price:₩90,000
    12 ColoursExclusive to Selfridges
    4.7
    GUCCI: Cushion De Beaute foundation 14gGUCCI: Cushion De Beaute foundation 14g
  37. GIORGIO ARMANI

    Crema Nera dual essence foundation 30ml

    1. Price:₩330,000
    5
    GIORGIO ARMANI: Crema Nera dual essence foundation 30mlGIORGIO ARMANI: Crema Nera dual essence foundation 30ml
  38. CLINIQUE

    Superbalanced Makeup

    1. Price:₩70,000
    4 Colours
    CLINIQUE: Superbalanced MakeupCLINIQUE: Superbalanced Makeup
  39. HUDA BEAUTY

    Easy Blur Natural Airbrush Foundation 30ml

    1. Price:₩62,000
    8 Colours
    HUDA BEAUTY: Easy Blur Natural Airbrush Foundation 30mlHUDA BEAUTY: Easy Blur Natural Airbrush Foundation 30ml
  40. WESTMAN ATELIER

    Vital Pressed Skincare powder 5g

    1. Price:₩128,000
    WESTMAN ATELIER: Vital Pressed Skincare powder 5gWESTMAN ATELIER: Vital Pressed Skincare powder 5g
  41. DIOR

    Dior Forever Hydra Nude Foundation 30ml

    1. Price:₩97,000
    18 Colours
    DIOR: Dior Forever Hydra Nude Foundation 30mlDIOR: Dior Forever Hydra Nude Foundation 30ml
  42. NARS

    Light Reflecting Foundation 30ml

    1. Price:₩76,000
    15 Colours
    NARS: Light Reflecting Foundation 30mlNARS: Light Reflecting Foundation 30ml
  43. GUCCI

    Gucci Cushion de Beauté foundation refill 14g

    1. Price:₩67,000
    12 Colours
    5
    GUCCI: Gucci Cushion de Beauté foundation refill 14gGUCCI: Gucci Cushion de Beauté foundation refill 14g
  44. CLARINS

    Everlasting Youth Fluid foundation 30ml

    1. Price:₩80,000
    24 Colours
    5
    CLARINS: Everlasting Youth Fluid foundation 30mlCLARINS: Everlasting Youth Fluid foundation 30ml
  45. ESTEE LAUDER

    Re-Nutriv Ultra Radiance Foundation SPF20 30ml

    1. Price:₩192,000
    2 Colours
    ESTEE LAUDER: Re-Nutriv Ultra Radiance Foundation SPF20 30mlESTEE LAUDER: Re-Nutriv Ultra Radiance Foundation SPF20 30ml
  46. LAURA MERCIER

    Feathermatte Powder Foundation 6.5g

    1. Price:₩75,000
    20 Colours
    LAURA MERCIER: Feathermatte Powder Foundation 6.5gLAURA MERCIER: Feathermatte Powder Foundation 6.5g
  47. CLARINS

    Skin Illusion Full Coverage foundation 30ml

    1. Price:₩74,000
    36 Colours
    CLARINS: Skin Illusion Full Coverage foundation 30mlCLARINS: Skin Illusion Full Coverage foundation 30ml
  48. KYLIE BY KYLIE JENNER

    Natural Blur Powder Foundation 10g

    1. Price:₩58,000
    30 Colours
    KYLIE BY KYLIE JENNER: Natural Blur Powder Foundation 10gKYLIE BY KYLIE JENNER: Natural Blur Powder Foundation 10g
  49. TRINNY LONDON

    Miracle Halo Complexion Illuminator 15ml

    1. Price:₩63,000
    4 Colours
    TRINNY LONDON: Miracle Halo Complexion Illuminator 15mlTRINNY LONDON: Miracle Halo Complexion Illuminator 15ml
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