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New In Beauty

Explore new luxury beauty products as they land, and discover the season’s defining launches across skincare, fragrance, makeup and haircare. Our Beauty New In collection offers considered access to what’s next — refined, directional and curated with authority. This is where advanced skincare breakthroughs, newly unveiled fragrance compositions, runway-inspired makeup collections and performance-led haircare first arrive — curated with a discerning eye for formulation, craftsmanship and design.

From clinically driven serums powered by next-generation actives to limited-release eau de parfums and high-impact colour cosmetics debuting straight from the catwalk, each addition reflects the evolving language of modern luxury beauty. The selection spans women’s and men’s products, uniting heritage fashion maisons with contemporary innovators shaping the future of skincare, scent and self-expression.

291 results

291 results

  1. MEMO PARIS

    Discovery Set 7 x 15ml

    1. Price:₩58,000
    MEMO PARIS: Discovery Set 7 x 15mlMEMO PARIS: Discovery Set 7 x 15ml
  2. MAC

    Small Eye Shadow 1.5g

    1. Price:₩40,000
    MAC: Small Eye Shadow 1.5gMAC: Small Eye Shadow 1.5g
  3. MAISON CRIVELLI

    Musc Nurasana Extrait de Parfum 50ml

    1. Price:£205.00
    MAISON CRIVELLI: Musc Nurasana Extrait de Parfum 50mlMAISON CRIVELLI: Musc Nurasana Extrait de Parfum 50ml
  4. JO MALONE LONDON

    Carrot Blossom Cologne 30ml

    1. Price:₩110,000
    JO MALONE LONDON: Carrot Blossom Cologne 30mlJO MALONE LONDON: Carrot Blossom Cologne 30ml
  5. LISA ELDRIDGE BEAUTY

    Rouge Experience Refillable Lipstick 3.5g

    1. Price:₩92,000
    2 ColoursExclusive to Selfridges
    LISA ELDRIDGE BEAUTY: Rouge Experience Refillable Lipstick 3.5gLISA ELDRIDGE BEAUTY: Rouge Experience Refillable Lipstick 3.5g
  6. FENTY BEAUTY

    Shake N' Play Buildable Liquid Blush 4g

    1. Price:₩49,000
    5 Colours
    FENTY BEAUTY: Shake N' Play Buildable Liquid Blush 4gFENTY BEAUTY: Shake N' Play Buildable Liquid Blush 4g
  7. FRANK BODY

    Firming Body Cream 230ml

    1. Price:₩47,000
    FRANK BODY: Firming Body Cream 230mlFRANK BODY: Firming Body Cream 230ml
  8. JO MALONE LONDON

    Scarlet Beetroot Cologne 30ml

    1. Price:₩110,000
    JO MALONE LONDON: Scarlet Beetroot Cologne 30mlJO MALONE LONDON: Scarlet Beetroot Cologne 30ml
  9. VALENTINO BEAUTY

    Lash Folie Mascara 01 10g

    1. Price:₩64,000
    VALENTINO BEAUTY: Lash Folie Mascara 01 10gVALENTINO BEAUTY: Lash Folie Mascara 01 10g
  10. TOM FORD

    Soleil Blanc Parfum 50ml

    1. Price:₩695,000
    TOM FORD: Soleil Blanc Parfum 50mlTOM FORD: Soleil Blanc Parfum 50ml
  11. LISA ELDRIDGE BEAUTY

    Rouge Experience Lipstick Refill 3.5g

    1. Price:₩49,000
    2 ColoursExclusive to Selfridges
    LISA ELDRIDGE BEAUTY: Rouge Experience Lipstick Refill 3.5gLISA ELDRIDGE BEAUTY: Rouge Experience Lipstick Refill 3.5g
  12. SUQQU

    Blurring Color Blush 6.4g

    1. Price:₩76,000
    2 Colours
    SUQQU: Blurring Color Blush 6.4gSUQQU: Blurring Color Blush 6.4g
  13. MAC

    Small Eye Shadow 1.5g

    1. Price:₩40,000
    MAC: Small Eye Shadow 1.5gMAC: Small Eye Shadow 1.5g
  14. LANEIGE

    Mini But Mighty Moisture Set

    1. Price:₩49,000
    LANEIGE: Mini But Mighty Moisture SetLANEIGE: Mini But Mighty Moisture Set
  15. AESOP

    Fragrance Anthology Volume I Gift Set

    1. Price:₩124,000
    Exclusive to Selfridges
    AESOP: Fragrance Anthology Volume I Gift SetAESOP: Fragrance Anthology Volume I Gift Set
  16. BDK PARFUMS

    Rouge Smoking Extrait de Parfum 50ml

    1. Price:₩375,000
    BDK PARFUMS: Rouge Smoking Extrait de Parfum 50mlBDK PARFUMS: Rouge Smoking Extrait de Parfum 50ml
  17. MAISON MARGIELA

    Silent Fury Eau de Parfum 30ml

    1. Price:₩320,000
    Exclusive to Selfridges
    MAISON MARGIELA: Silent Fury Eau de Parfum 30mlMAISON MARGIELA: Silent Fury Eau de Parfum 30ml
  18. THE MERCHANT OF VENICE

    Flamant Rose Eau De Parfum 100ml

    1. Price:₩610,000
    THE MERCHANT OF VENICE: Flamant Rose Eau De Parfum 100mlTHE MERCHANT OF VENICE: Flamant Rose Eau De Parfum 100ml
  19. LISA ELDRIDGE BEAUTY

    Lisa Eldridge x Marilyn Monroe Elevated Baume Glow Concentrate Highlighter 3.7g

    1. Price:₩53,000
    2 ColoursExclusive to Selfridges
    LISA ELDRIDGE BEAUTY: Lisa Eldridge x Marilyn Monroe Elevated Baume Glow Concentrate Highlighter 3.7gLISA ELDRIDGE BEAUTY: Lisa Eldridge x Marilyn Monroe Elevated Baume Glow Concentrate Highlighter 3.7g
  20. THANK YOU FARMER

    Rice Pure 5% Niacinamide Capsule Serum 30ml

    1. Price:₩40,000
    THANK YOU FARMER: Rice Pure 5% Niacinamide Capsule Serum 30mlTHANK YOU FARMER: Rice Pure 5% Niacinamide Capsule Serum 30ml
  21. SUQQU

    Signature Color Eyes Eyeshadow Palette 6.2g

    1. Price:₩94,000
    2 Colours
    SUQQU: Signature Color Eyes Eyeshadow Palette 6.2gSUQQU: Signature Color Eyes Eyeshadow Palette 6.2g
  22. PRADA

    Light Lip Colour 3.8g

    1. Price:₩76,000
    4 Colours
    PRADA: Light Lip Colour 3.8gPRADA: Light Lip Colour 3.8g
  23. ATHLETIA

    Scalp Hair Care Trial Kit

    1. Price:₩38,000
    ATHLETIA: Scalp Hair Care Trial KitATHLETIA: Scalp Hair Care Trial Kit
  24. JOONBYRD

    Future Romance Body Glaze 200ml

    1. Price:₩115,000
    JOONBYRD: Future Romance Body Glaze 200mlJOONBYRD: Future Romance Body Glaze 200ml
  25. FABLE & MANE

    Hair & Body Fragrance Mist 75ml

    1. Price:₩53,000
    3 Colours
    FABLE & MANE: Hair & Body Fragrance Mist 75mlFABLE & MANE: Hair & Body Fragrance Mist 75ml
  26. LISA ELDRIDGE BEAUTY

    Seamless Glide Eye Pencil 1.2g

    1. Price:₩49,000
    3 ColoursBestseller
    LISA ELDRIDGE BEAUTY: Seamless Glide Eye Pencil 1.2gLISA ELDRIDGE BEAUTY: Seamless Glide Eye Pencil 1.2g
  27. MAISON MARGIELA

    Tender Defiance Eau de Parfum 75ml

    1. Price:₩580,000
    Exclusive to Selfridges
    MAISON MARGIELA: Tender Defiance Eau de Parfum 75mlMAISON MARGIELA: Tender Defiance Eau de Parfum 75ml
  28. ATHLETIA

    Restyling Hair Serum 100ml

    1. Price:₩72,000
    ATHLETIA: Restyling Hair Serum 100mlATHLETIA: Restyling Hair Serum 100ml
  29. DR DENNIS GROSS SKINCARE

    Alpha Beta Ph Balance Cream 50ml

    1. Price:₩119,000
    DR DENNIS GROSS SKINCARE: Alpha Beta Ph Balance Cream 50mlDR DENNIS GROSS SKINCARE: Alpha Beta Ph Balance Cream 50ml
  30. BIODANCE

    Hydro Cera-nol Serum 30ml

    1. Price:₩43,500
    BIODANCE: Hydro Cera-nol Serum 30mlBIODANCE: Hydro Cera-nol Serum 30ml
  31. MAISON MARGIELA

    Blaze of Stillness Eau de Parfum 75ml

    1. Price:₩580,000
    Exclusive to Selfridges
    MAISON MARGIELA: Blaze of Stillness Eau de Parfum 75mlMAISON MARGIELA: Blaze of Stillness Eau de Parfum 75ml
  32. ATHLETIA

    Scalp Care Shampoo 300ml

    1. Price:₩62,000
    ATHLETIA: Scalp Care Shampoo 300mlATHLETIA: Scalp Care Shampoo 300ml
  33. COSMETIC CONSULT

    Miracle Body Transformation Treatment Box of 4

    1. Price:₩112,000
    COSMETIC CONSULT: Miracle Body Transformation Treatment Box of 4COSMETIC CONSULT: Miracle Body Transformation Treatment Box of 4
  34. GUERLAIN

    KissKiss Honey-Infused Intense Lipstick 1.85g

    1. Price:₩74,000
    20 Colours
    5
    GUERLAIN: KissKiss Honey-Infused Intense Lipstick 1.85gGUERLAIN: KissKiss Honey-Infused Intense Lipstick 1.85g
  35. BIODANCE

    Refreshing Sea Kelp Serum 30ml

    1. Price:₩43,500
    BIODANCE: Refreshing Sea Kelp Serum 30mlBIODANCE: Refreshing Sea Kelp Serum 30ml
  36. NARS

    Cream Cheek Brush 35g

    1. Price:₩78,000
    NARS: Cream Cheek Brush 35gNARS: Cream Cheek Brush 35g
  37. MAISON MARGIELA

    Delight in Despair Eau de Parfum 75ml

    1. Price:₩580,000
    Exclusive to Selfridges
    MAISON MARGIELA: Delight in Despair Eau de Parfum 75mlMAISON MARGIELA: Delight in Despair Eau de Parfum 75ml
  38. LA BONNE BROSSE

    The Small Detangling Comb

    1. Price:₩62,000
    LA BONNE BROSSE: The Small Detangling CombLA BONNE BROSSE: The Small Detangling Comb
  39. MEDICUBE

    Medicube Age-R Booster Pro Pink

    1. Price:₩480,000
    MEDICUBE: Medicube Age-R Booster Pro PinkMEDICUBE: Medicube Age-R Booster Pro Pink
  40. SCULPTED BY AIMEE

    Hydraglo Mini Hydrating Serum 15ml

    1. Price:₩33,000
    SCULPTED BY AIMEE: Hydraglo Mini Hydrating Serum 15mlSCULPTED BY AIMEE: Hydraglo Mini Hydrating Serum 15ml
  41. HUDA BEAUTY

    Easy Bake Intense Eau de Parfum 10ml

    1. Price:₩51,000
    HUDA BEAUTY: Easy Bake Intense Eau de Parfum 10mlHUDA BEAUTY: Easy Bake Intense Eau de Parfum 10ml
  42. MAISON MARGIELA

    Delight in Despair Eau de Parfum 30ml

    1. Price:₩320,000
    Exclusive to Selfridges
    MAISON MARGIELA: Delight in Despair Eau de Parfum 30mlMAISON MARGIELA: Delight in Despair Eau de Parfum 30ml
  43. MAISON MARGIELA

    Tender Defiance Eau de Parfum 30ml

    1. Price:₩320,000
    Exclusive to Selfridges
    MAISON MARGIELA: Tender Defiance Eau de Parfum 30mlMAISON MARGIELA: Tender Defiance Eau de Parfum 30ml
  44. ATHLETIA

    Repair Hair Oil 50ml

    1. Price:₩72,000
    ATHLETIA: Repair Hair Oil 50mlATHLETIA: Repair Hair Oil 50ml