With an illustrious and rich history dating back to 1760, Creed for men and women has earned a legion of loyal followers thanks to its distinctive fragrances. The House of Creed dedicates itself to the creation of original, artisan smells that are made from the finest ingredients the world has to offer. Explore our full collection of beauty and body care products to find out why the brand's scents have achieved cult status..

The label's story began when a pair of scented leather gloves were delivered to King George III. They were gifted by the brand's founder, James Henry Creed, who started off as a highly regarded tailor based in Mayfair, London. Over the next 270 years, the designer label evolved to become one of the most coveted perfume brands in the world..

Browse our range of Creed designer fragrances, bath and body products at Selfridges. Its perfumes are high in natural oils, crafted with long-lasting notes that range from fruity and woody aromatic blends to fresh floral hints. The label compares its creations to the art of winemaking; each time it harvests its ingredients, subtle changes can be noted in its fragrances. Once you find your favourite Creed cologne, why not treat yourself to the matching soap to accompany it? Lingering scents make each product an indulgent choice.

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