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Hugo

German brand Hugo takes the tailoring expertise of its umbrella label, Hugo Boss, and puts it to work creating clothing for the modern man. Casual basics such as sweatshirts and shorts sit alongside sleek shirts and trousers, for everything you need to give your wardrobe a 360-degree revamp.

For day-to-day dressing, Hugo T-shirts offer both style and comfort. Emblem-imprinted designs give a wink to 90s logomania, while digital graphics harken back to an early internet aesthetic. When it comes to colours, expect to see a versatile monochrome palette interjected with vibrant hues, notably the label's signature scarlet.

Loungewear is another key part of Hugo's repertoire, so dive in to rejuvenate your Sunday sofa wear. Relaxed joggers and hoodies are given an upmarket makeover with eye-catching embellishments like contrast drawstrings and colour pop logos. For top-to-toe accessorising, turn to embroidered baseball caps and trainers, or, if the sun is shining, a pair of comfy slides.

Once the winter months come around, look to cosy puffers and leather coats that will gain a rich patina with age. Knits are delicately woven and finished, demonstrating the level of quality that is central to all of Hugo Boss's designer pieces. If the forecast's predicting rain, be sure to pick up some water-resistant shoes that combine looks and practicality in one neat package.

292 results

292 results

  1. HUGO: Branded-print short-sleeved cotton-jersey T-shirtHUGO: Branded-print short-sleeved cotton-jersey T-shirt
  2. HUGO: Regular-Fit Straight-Leg Distressed Denim JeansHUGO: Regular-Fit Straight-Leg Distressed Denim Jeans
  3. HUGO: Cube Stainless-Steel BraceletHUGO: Cube Stainless-Steel Bracelet
  4. HUGO: Graphic-print short-sleeve cotton T-shirtHUGO: Graphic-print short-sleeve cotton T-shirt
  5. HUGO: Logo-print relaxed-fit short-sleeve cotton shirtHUGO: Logo-print relaxed-fit short-sleeve cotton shirt
  6. HUGO

    Double-logo cotton-piqué polo shirt

    1. Price:€117.00
    2 Colours
    HUGO: Double-logo cotton-piqué polo shirtHUGO: Double-logo cotton-piqué polo shirt
  7. HUGO: Logo-patch contrast-sleeve woven bomber jacketHUGO: Logo-patch contrast-sleeve woven bomber jacket
  8. HUGO: Checkerboard Short-Sleeved Stretch-Woven ShirtHUGO: Checkerboard Short-Sleeved Stretch-Woven Shirt
  9. HUGO

    Logo-print relaxed-fit cotton hoody

    1. Price:€167.00
    3 Colours
    HUGO: Logo-print relaxed-fit cotton hoodyHUGO: Logo-print relaxed-fit cotton hoody
  10. HUGO

    Penny-Detail Leather Loafers

    1. Price:€250.00
    HUGO: Penny-Detail Leather LoafersHUGO: Penny-Detail Leather Loafers
  11. HUGO: Dog-Print Short-Sleeved Cotton-Jersey T-ShirtHUGO: Dog-Print Short-Sleeved Cotton-Jersey T-Shirt
  12. HUGO

    Jacquard-Pattern Silk Tie

    1. Price:€79.00
    HUGO: Jacquard-Pattern Silk TieHUGO: Jacquard-Pattern Silk Tie
  13. HUGO: Embossed-logo leather ankle bootsHUGO: Embossed-logo leather ankle boots
  14. HUGO: Logo-Embroidered Scoop-Neck Cotton-Blend Tank TopHUGO: Logo-Embroidered Scoop-Neck Cotton-Blend Tank Top
  15. HUGO: Slim-Fit Straight-Leg Denim JeansHUGO: Slim-Fit Straight-Leg Denim Jeans
  16. HUGO: Logo-Embellished Cotton-Twill Baseball CapHUGO: Logo-Embellished Cotton-Twill Baseball Cap
  17. HUGO: Double-breasted relaxed-fit stretch-woven blazerHUGO: Double-breasted relaxed-fit stretch-woven blazer
  18. HUGO: Brand-Print Short-Sleeve Cotton T-ShirtHUGO: Brand-Print Short-Sleeve Cotton T-Shirt
  19. HUGO: Tassel-embellished flat leather moccasinsHUGO: Tassel-embellished flat leather moccasins
  20. HUGO: Logo-Patch Regular-Fit Cotton-Jersey T-ShirtHUGO: Logo-Patch Regular-Fit Cotton-Jersey T-Shirt
  21. HUGO: Wrap-Over Long-Sleeve Woven TopHUGO: Wrap-Over Long-Sleeve Woven Top
  22. HUGO: Logo-Embroidered Cotton Baseball CapHUGO: Logo-Embroidered Cotton Baseball Cap
  23. HUGO: Branded-print kangaroo-pocket cotton-jersey hoodyHUGO: Branded-print kangaroo-pocket cotton-jersey hoody
  24. HUGO: Button-neck short-sleeve stripe cotton poloHUGO: Button-neck short-sleeve stripe cotton polo
  25. HUGO: Brand-Print Relaxed-Fit Cotton-Jersey SweatshirtHUGO: Brand-Print Relaxed-Fit Cotton-Jersey Sweatshirt
  26. HUGO: Monogram-print jacquard silk tieHUGO: Monogram-print jacquard silk tie
  27. HUGO: Branded-print relaxed-fit cotton-jersey sweatshirtHUGO: Branded-print relaxed-fit cotton-jersey sweatshirt
  28. HUGO: Graphic-Print Cotton-Jersey T-ShirtHUGO: Graphic-Print Cotton-Jersey T-Shirt
  29. HUGO: Branded Kangaroo-Pocket Cotton-Jersey HoodyHUGO: Branded Kangaroo-Pocket Cotton-Jersey Hoody
  30. HUGO: Long-sleeved split-hem stretch-jersey maxi dressHUGO: Long-sleeved split-hem stretch-jersey maxi dress
  31. HUGO: Brand-print drawstring-waist cotton-jersey shortsHUGO: Brand-print drawstring-waist cotton-jersey shorts
  32. HUGO: Brand-embossed faux-leather Chelsea bootsHUGO: Brand-embossed faux-leather Chelsea boots
  33. HUGO

    High-neck logo-tab wool jumper

    1. Price:€205.00
    3 Colours
    HUGO: High-neck logo-tab wool jumperHUGO: High-neck logo-tab wool jumper
  34. HUGO: Logo-patch relaxed-fit cotton-jersey shortsHUGO: Logo-patch relaxed-fit cotton-jersey shorts
  35. HUGO: One-shoulder brushed-texture stretch-knit jumperHUGO: One-shoulder brushed-texture stretch-knit jumper
  36. HUGO: Graphic-print relaxed-fit cotton-jersey hoodyHUGO: Graphic-print relaxed-fit cotton-jersey hoody
  37. HUGO

    Micro-Dot Silk Bow Tie

    1. Price:€62.00
    HUGO: Micro-Dot Silk Bow TieHUGO: Micro-Dot Silk Bow Tie
  38. HUGO: Logo-Label Slip-On Rubber SlidesHUGO: Logo-Label Slip-On Rubber Slides
  39. HUGO: Logo-badge elasticated-waist cotton shortsHUGO: Logo-badge elasticated-waist cotton shorts
  40. HUGO: Jacquard zip-neck stretch-jersey topHUGO: Jacquard zip-neck stretch-jersey top
  41. HUGO

    Brand-Print Cotton-Jersey Hoody

    1. Price:€154.00
    2 Colours
    HUGO: Brand-Print Cotton-Jersey HoodyHUGO: Brand-Print Cotton-Jersey Hoody
  42. HUGO: Face-motif relaxed-fit wool-blend jumperHUGO: Face-motif relaxed-fit wool-blend jumper
  43. HUGO: Patterned Jacquard Silk Bow TieHUGO: Patterned Jacquard Silk Bow Tie
  44. HUGO

    Double-logo cotton-piqué polo shirt

    1. Price:€117.00
    2 Colours
    HUGO: Double-logo cotton-piqué polo shirtHUGO: Double-logo cotton-piqué polo shirt
  45. HUGO: Geometric Logo-Embossed SlidesHUGO: Geometric Logo-Embossed Slides
  46. HUGO: Relaxed-fit striped stretch-cotton rugby poloHUGO: Relaxed-fit striped stretch-cotton rugby polo
  47. HUGO: Branded-print relaxed-fit cotton-jersey T-shirtHUGO: Branded-print relaxed-fit cotton-jersey T-shirt
  48. HUGO: Graphic-print relaxed-fit denim jacketHUGO: Graphic-print relaxed-fit denim jacket
  49. HUGO: Slim-fit long-sleeved cotton-poplin shirtHUGO: Slim-fit long-sleeved cotton-poplin shirt
  50. HUGO: Logo-plaque large faux-leather shoulder bagHUGO: Logo-plaque large faux-leather shoulder bag
  51. HUGO: Relaxed-fit mid-rise carpenter denim jeansHUGO: Relaxed-fit mid-rise carpenter denim jeans
  52. HUGO: Logo-print relaxed-fit cotton-piqué polo shirtHUGO: Logo-print relaxed-fit cotton-piqué polo shirt
  53. HUGO: Brand-patch flap-pocket cotton-blend overshirtHUGO: Brand-patch flap-pocket cotton-blend overshirt
  54. HUGO: Crewneck Branded Cotton-Jersey SweatshirtHUGO: Crewneck Branded Cotton-Jersey Sweatshirt
  55. HUGO: Round-neck ribbed stretch-jersey vestHUGO: Round-neck ribbed stretch-jersey vest