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Kids' Toy Shop

If you want to bring a smile to your young ones' faces, look no further than our virtual toy shop. Filled to the brim with products from leading children's toy brands, it's got everything needed to take playtime to a new level.

Babies require lots of stimulation, so we recommend brightly coloured kid's playsets. Sensory mats are a joy for infants, packed with eye-catching patterns and grabbable elements. As they grow, bricks and puzzles will develop their motor skills, and books and music players with educational voiceovers will assist with language accumulation. Older children will appreciate toys that speak to their interests - luckily, we've got plenty of options. Aspiring chefs can cook up a storm with baking kits, whereas animal lovers can become veterinarians with a zoo's worth of plush creatures. Have a budding engineer on your hands? Building blocks are sure to spark their imaginations.

Garden-friendly picks will move the fun outdoors, from electric cars to paddling pools. Oversized board games will get the whole family involved, while slides and swings promise hours of entertainment as the adults watch on. Bath time is certain to follow a long day in the sun, so why not turn to waterproof figurines to keep children entertained as they scrub up?

3,250 results

3,250 results

  1. JELLYCAT

    Ulrich Wolf Soft Toy 40cm

    1. Price:€81.00
    JELLYCAT: Ulrich Wolf Soft Toy 40cmJELLYCAT: Ulrich Wolf Soft Toy 40cm
  2. JELLYCAT: Amuseable Pink and White Marshmallows soft toy 9cmJELLYCAT: Amuseable Pink and White Marshmallows soft toy 9cm
  3. SYLVANIAN FAMILIES

    Sylvanian Families Cutie Collectibles Milky Way Babies Toy Blind Bag

    1. Price:€14.50
    Exclusive to Selfridges
    SYLVANIAN FAMILIES: Sylvanian Families Cutie Collectibles Milky Way Babies Toy Blind BagSYLVANIAN FAMILIES: Sylvanian Families Cutie Collectibles Milky Way Babies Toy Blind Bag
  4. JELLYCAT

    Amuseables Sports Ski Club Goggles Soft Toy 10cm

    1. Price:€56.00
    Just launched
    JELLYCAT: Amuseables Sports Ski Club Goggles Soft Toy 10cmJELLYCAT: Amuseables Sports Ski Club Goggles Soft Toy 10cm
  5. JELLYCAT

    Amuseable Coffee Bean soft toy 13cm

    1. Price:€27.00
    JELLYCAT: Amuseable Coffee Bean soft toy 13cmJELLYCAT: Amuseable Coffee Bean soft toy 13cm
  6. GUI GUI

    Mega Slime Haul 50-Piece Set

    1. Price:€42.50
    GUI GUI: Mega Slime Haul 50-Piece SetGUI GUI: Mega Slime Haul 50-Piece Set
  7. JELLYCAT

    Amuseables Vinny Vinegar Soft Toy

    1. Price:€34.50
    Exclusive to Selfridges
    JELLYCAT: Amuseables Vinny Vinegar Soft ToyJELLYCAT: Amuseables Vinny Vinegar Soft Toy
  8. JELLYCAT: Blossom Bunny 'Petal' Little Soft Toy 18cmJELLYCAT: Blossom Bunny 'Petal' Little Soft Toy 18cm
  9. JELLYCAT: Amuseables Peanut Yeti Outfit  Soft Toy 15cmJELLYCAT: Amuseables Peanut Yeti Outfit  Soft Toy 15cm
  10. SONNY ANGEL

    Hippers Harvest Figure Blind Box 10cm

    1. Price:€24.00
    SONNY ANGEL: Hippers Harvest Figure Blind Box 10cmSONNY ANGEL: Hippers Harvest Figure Blind Box 10cm
  11. JELLYCAT: Amuseables 2026 Silver Star Soft Toy 17cmJELLYCAT: Amuseables 2026 Silver Star Soft Toy 17cm
  12. SQUISHMALLOWS

    Micromallows Advent Calendar

    1. Price:€87.00
    SQUISHMALLOWS: Micromallows Advent CalendarSQUISHMALLOWS: Micromallows Advent Calendar
  13. JELLYCAT

    Amuseables Salty Steve Soft Toy

    1. Price:€34.50
    Exclusive to Selfridges
    JELLYCAT: Amuseables Salty Steve Soft ToyJELLYCAT: Amuseables Salty Steve Soft Toy
  14. SYLVANIAN FAMILIES

    Colourful Baby Bunnies Blind Bag

    1. Price:€12.50
    Exclusive to Selfridges
    SYLVANIAN FAMILIES: Colourful Baby Bunnies Blind BagSYLVANIAN FAMILIES: Colourful Baby Bunnies Blind Bag
  15. BRATZ: Bratziez Wintertime Wonderland Series Blind Box 20cmBRATZ: Bratziez Wintertime Wonderland Series Blind Box 20cm
  16. JELLYCAT: Wheat Flufflet Little Bunny Soft Toy 18cmJELLYCAT: Wheat Flufflet Little Bunny Soft Toy 18cm
  17. JELLYCAT

    Amuseables Carrot Cake Soft Toy 15cm

    1. Price:€49.00
    JELLYCAT: Amuseables Carrot Cake Soft Toy 15cmJELLYCAT: Amuseables Carrot Cake Soft Toy 15cm
  18. JELLYCAT

    Bashful Bunny small soft toy 18cm

    1. Price:€27.50
    JELLYCAT: Bashful Bunny small soft toy 18cmJELLYCAT: Bashful Bunny small soft toy 18cm
  19. MUSHYKINZ

    Jelleez Squishy Toy Assortment

    1. Price:€12.00
    MUSHYKINZ: Jelleez Squishy Toy AssortmentMUSHYKINZ: Jelleez Squishy Toy Assortment
  20. JELLYCAT

    Amuseable Peanut soft bag charm 18cm

    1. Price:€34.00
    JELLYCAT: Amuseable Peanut soft bag charm 18cmJELLYCAT: Amuseable Peanut soft bag charm 18cm
  21. JELLYCAT

    Bashful Bunny medium soft toy 31cm

    1. Price:€36.50
    JELLYCAT: Bashful Bunny medium soft toy 31cmJELLYCAT: Bashful Bunny medium soft toy 31cm
  22. JELLYCAT: Blushkin Blossom Luxe Bunny Original Soft Toy 31cmJELLYCAT: Blushkin Blossom Luxe Bunny Original Soft Toy 31cm
  23. JELLYCAT: Hopscone Luxe Bunny Original Soft Toy 31cmJELLYCAT: Hopscone Luxe Bunny Original Soft Toy 31cm
  24. JELLYCAT: Bartholomew Bear Daffodil Outfit Soft Toy 26cmJELLYCAT: Bartholomew Bear Daffodil Outfit Soft Toy 26cm
  25. SONNY ANGEL

    Vegetables Series Figure Blind Box 10cm

    1. Price:€22.50
    SONNY ANGEL: Vegetables Series Figure Blind Box 10cmSONNY ANGEL: Vegetables Series Figure Blind Box 10cm
  26. JELLYCAT: Amuseables Codhi Californian Roll Soft Toy 9cmJELLYCAT: Amuseables Codhi Californian Roll Soft Toy 9cm
  27. JELLYCAT: Amuseables Ort & Tum Acorns  Soft Toy 18cmJELLYCAT: Amuseables Ort & Tum Acorns  Soft Toy 18cm
  28. JELLYCAT

    Bashful Bunny small soft toy 18cm

    1. Price:€27.50
    JELLYCAT: Bashful Bunny small soft toy 18cmJELLYCAT: Bashful Bunny small soft toy 18cm
  29. JELLYCAT

    Amuseables Mozzarella Soft Toy 14cm

    1. Price:€30.00
    JELLYCAT: Amuseables Mozzarella Soft Toy 14cmJELLYCAT: Amuseables Mozzarella Soft Toy 14cm
  30. JELLYCAT

    Amuseables Pickle Soft Bag Charm

    1. Price:€36.50
    JELLYCAT: Amuseables Pickle Soft Bag CharmJELLYCAT: Amuseables Pickle Soft Bag Charm
  31. JELLYCAT

    Cream Bunny With Plant Soft Toy 31cm

    1. Price:€55.00
    JELLYCAT: Cream Bunny With Plant Soft Toy 31cmJELLYCAT: Cream Bunny With Plant Soft Toy 31cm
  32. JELLYCAT

    Bartholomew Bear large soft toy 47cm

    1. Price:€68.00
    JELLYCAT: Bartholomew Bear large soft toy 47cmJELLYCAT: Bartholomew Bear large soft toy 47cm
  33. SYLVANIAN FAMILIES

    Baby Woodland Fairy Toy Figure Blind Box

    1. Price:€11.50
    SYLVANIAN FAMILIES: Baby Woodland Fairy Toy Figure Blind BoxSYLVANIAN FAMILIES: Baby Woodland Fairy Toy Figure Blind Box
  34. JELLYCAT: Amuseables Egglantine Egg On Toast Soft Toy 12cmJELLYCAT: Amuseables Egglantine Egg On Toast Soft Toy 12cm
  35. JURASSIC WORLD

    Hammond Scorpios Rex Figure 43cm

    1. Price:€60.00
    JURASSIC WORLD: Hammond Scorpios Rex Figure 43cmJURASSIC WORLD: Hammond Scorpios Rex Figure 43cm
  36. CLICKEEZ: Clickeez Care Bear Single Pack Toy AssortmentCLICKEEZ: Clickeez Care Bear Single Pack Toy Assortment
  37. JELLYCAT

    Growlston Gargoyle Soft Toy 16cm

    1. Price:€49.50
    JELLYCAT: Growlston Gargoyle Soft Toy 16cmJELLYCAT: Growlston Gargoyle Soft Toy 16cm
  38. JELLYCAT

    Amuseable Bean soft toy 12cm

    1. Price:€27.50
    JELLYCAT: Amuseable Bean soft toy 12cmJELLYCAT: Amuseable Bean soft toy 12cm
  39. KPOP DEMON HUNTERS

    Mera Curved Moon Sword Toy

    1. Price:€26.50
    KPOP DEMON HUNTERS: Mera Curved Moon Sword ToyKPOP DEMON HUNTERS: Mera Curved Moon Sword Toy
  40. JELLYCAT

    Blossom Beige Bunny 'Petal' Original Soft Toy 31cm

    1. Price:€40.00
    Back in stock
    JELLYCAT: Blossom Beige Bunny 'Petal' Original Soft Toy 31cmJELLYCAT: Blossom Beige Bunny 'Petal' Original Soft Toy 31cm
  41. JELLYCAT

    Cream Bunny With Star Soft Toy 31cm

    1. Price:€55.00
    JELLYCAT: Cream Bunny With Star Soft Toy 31cmJELLYCAT: Cream Bunny With Star Soft Toy 31cm
  42. JELLYCAT

    Amuseable Rose Bouquet soft toy 30cm

    1. Price:€62.00
    JELLYCAT: Amuseable Rose Bouquet soft toy 30cmJELLYCAT: Amuseable Rose Bouquet soft toy 30cm
  43. JELLYCAT: Amuseable Pain au Chocolat soft toy 15cmJELLYCAT: Amuseable Pain au Chocolat soft toy 15cm
  44. JELLYCAT

    Bartholomew Bear Tiny soft toy 16cm

    1. Price:€30.00
    JELLYCAT: Bartholomew Bear Tiny soft toy 16cmJELLYCAT: Bartholomew Bear Tiny soft toy 16cm
  45. JELLYCAT: Thistlepop Blossom Bunny Soft Bag Charm 18cmJELLYCAT: Thistlepop Blossom Bunny Soft Bag Charm 18cm
  46. MUSHYKINZ

    Taba Squishy Fidget Toy Assortment

    1. Price:€15.50
    MUSHYKINZ: Taba Squishy Fidget Toy AssortmentMUSHYKINZ: Taba Squishy Fidget Toy Assortment
  47. KPOP DEMON HUNTERS

    Zoey Spirit Blades Playset

    1. Price:€15.00
    KPOP DEMON HUNTERS: Zoey Spirit Blades PlaysetKPOP DEMON HUNTERS: Zoey Spirit Blades Playset
  48. JELLYCAT: Thistlepop Blossom Luxe Bunny Original Soft Toy 31cmJELLYCAT: Thistlepop Blossom Luxe Bunny Original Soft Toy 31cm
  49. JELLYCAT

    Amusable Coffee Cup soft toy 14cm

    1. Price:€36.50
    JELLYCAT: Amusable Coffee Cup soft toy 14cmJELLYCAT: Amusable Coffee Cup soft toy 14cm
  50. JELLYCAT

    Amuseable Sun gigantic soft toy 110cm

    1. Price:€985.00
    JELLYCAT: Amuseable Sun gigantic soft toy 110cmJELLYCAT: Amuseable Sun gigantic soft toy 110cm
  51. JELLYCAT: Amuseables Soyella Edamame Bean Soft Toy 13cmJELLYCAT: Amuseables Soyella Edamame Bean Soft Toy 13cm
  52. JELLYCAT: Bartholomew Bear in Seafarer Outfit Soft ToyJELLYCAT: Bartholomew Bear in Seafarer Outfit Soft Toy
  53. JELLYCAT

    Amuseables Pebble Soft Toy

    1. Price:€30.00
    JELLYCAT: Amuseables Pebble Soft ToyJELLYCAT: Amuseables Pebble Soft Toy
  54. JELLYCAT: Amuseables Peanut Star Student Outfit Soft Toy 15cmJELLYCAT: Amuseables Peanut Star Student Outfit Soft Toy 15cm
  55. JELLYCAT

    Leola Bear Large Soft Toy 36cm

    1. Price:€55.00
    JELLYCAT: Leola Bear Large Soft Toy 36cmJELLYCAT: Leola Bear Large Soft Toy 36cm
  56. JELLYCAT: Amuseables Perta Snow Boot Soft Toy 21cmJELLYCAT: Amuseables Perta Snow Boot Soft Toy 21cm
  57. JELLYCAT: Bashful Rufferty Little Puppy Soft Toy 18cmJELLYCAT: Bashful Rufferty Little Puppy Soft Toy 18cm
  58. MOFUSAND

    Kiramekko Vinyl Soft Toy Clip Blind Box

    1. Price:€37.00
    MOFUSAND: Kiramekko Vinyl Soft Toy Clip Blind BoxMOFUSAND: Kiramekko Vinyl Soft Toy Clip Blind Box
  59. MARVINS MAGIC

    ZipString Aracna Handheld String Launcher

    1. Price:€56.00
    MARVINS MAGIC: ZipString Aracna Handheld String LauncherMARVINS MAGIC: ZipString Aracna Handheld String Launcher
  60. JELLYCAT

    Amuseable Storm Cloud soft toy 26cm

    1. Price:€37.50
    JELLYCAT: Amuseable Storm Cloud soft toy 26cmJELLYCAT: Amuseable Storm Cloud soft toy 26cm
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