Take the ’70s and ’80s New York rock scene, embrace a hint of Parisian romanticism, and season with a splash of Japanese playfulness. That’s the recipe behind French brand
IRO, launched in 2006 in the capital’s picturesque Saint Germain neighbourhood. The label’s speciality lies in trend-transcending styles, with bold silhouettes, painterly patterns and textural accents appearing as key motifs; all the ingredients you need for a nonchalant Left Bank style.
- IRO denim jeans
- 100% cotton
- Exposed button and concealed zip-fly fastening at front
- Straight leg, mid rise, five pockets, adjustable ankle ties, all-over gold-tone hardware
- Machine wash mild
- True to size
- Midweight, non-stretch