Privacy & Cookie Policies

A. Privacy Policy

Last updated March 2021


Selfridges is committed to protecting your personal information. It’s your information, and we respect that. Our Privacy Policy gives you detailed information on when and why we collect your personal information, how we use it and how we keep it secure. This Policy also sets out your right to request that we delete, update, transfer or provide you with access to your personal information. This Policy should be read alongside our Terms & Conditions. Please also note that this Privacy Policy only applies to personal information obtained by us in accordance with applicable laws – not information collected from your interactions with third parties.

Who we are and how to contact us

The Sites (Stores, Website and App), and our Services (e.g. Personal Shopping, Alterations, Safe Deposit Boxes etc.) are operated by or on behalf of Selfridges Retail Limited.

If you have any questions about this Privacy Policy or want to exercise your rights set out in this Privacy Policy, please e-mail our Data Protection Officer at [email protected]


As the UK has left the EU, we have appointed Brown Thomas to act as our EU representative for customers based in the EU. 


If you are based in the EU, please continue to contact us at [email protected] in the first instance.


Should you wish to contact Brown Thomas Arnotts, their contact details are as follows: Brown Thomas Arnotts, 92 Grafton Street, Dublin 2, Ireland.

e-mail: [email protected]

  • Section 1

    Selfridges Retail Limited is the data controller responsible for your personal information and is registered at the UK Information Commissioner’s Office with registration number: Z455833X

    Selfridges Retail Limited is an English company with registered company number: 00097117 and whose registered office is at 400 Oxford St, London, W1A 1AB.

How we collect your personal information

Generally, we collect your information when you decide to interact with us. This could include purchasing online, over the phone or in person when you sign up to receive emails from us. We also look at how customers use our website, so that we can offer the best possible experience. 

  • Section 2

    We collect information in a number of ways, examples of which are listed below:

    • When you register or use (the "Website")
    • When you register or use the Selfridges’ App (the "App")
    • When you are registered on the Selfridges customer relationship management system in store
    • When you contact Selfridges by telephone or email or through electronic channels (e.g. the website)
      Calls to our Customer Service department are recorded and you will be advised of this on the call. Please note that calls to our payment line or calls requesting store opening hours will not be recorded.
    • When you register or use Selfridges' in-store or virtual shopping services (e.g. personal shopping)
    • When you sign up to receive marketing newsletters
    • When you attend an event, or enter prize draws or competitions run by Selfridges
    • When completing any surveys that we send to you for research purposes (although you are under no obligation to complete these)
    • When completing any forms for transactional, employment or other purposes
    • When you buy products, services and gift certificates from Selfridges (ie: details of transactions you make from Selfridges – whether in-store or via the Website or App)
    • When you make a booking at one of our restaurants, bars, beauty counters, or any other areas
    • When you use or are a customer of any of our other Services or in-store or virtual offerings
    • When you complete the forms to open a Safe Deposit box, and as part of the further administration of your Safe Deposit box. We will also collect your personal information when you access your Safe Deposit box and to carry out customer checks.
    • When you have access to a Safe Deposit box held by someone else (including under a Safe Deposit box Signatory Confirmation Mandate, under power of attorney or other legal right of access, for example as an executor of an estate), we will collect your personal information as part of the access authorisation process and during the further administration of the Safe Deposit box and as part of our customer checks.
    • When you make a booking at, or become a member of, The Cinema at Selfridges
    • When you visit our website: we use cookies to help make the experience of using our website better and to personalise the service you receive from us – this means we will remember your previous visits and track the pages on our website that you visit. For more information please see our Cookie Policy. When you visit the Selfridges web server automatically records your public internet protocol ('IP') address.
    • When you use Selfridges' in-store WIFI (in any of our stores)
    • From time to time, we may also get data about you from third parties. This could include other partners that we have run partnerships, competitions and events with or that provide some of our Services.

The types of information we collect

We only collect the information that’s necessary to carry out our business, provide the particular service you’ve requested and to keep you up to date about all the latest exciting Selfridges news.    

  • Section 3

    Information we obtain directly from you

    Here are some examples of information we collect about you when you interact with us (as detailed in point 3):

    • Title
    • Name and Surname
    • Email address
    • Date of Birth
    • Contact phone number(s)
    • Purchase information
    • Interactions with us e.g. contacting our Customer Service, visitors logs
    • Payment details
    • Delivery address(s)
    • Billing address
    • Attendance at events
    • Preferred store, categories and brands
    • Appointment booking and information given during appointments (this may include images and sensitive personal data such as allergy information)
    • Alterations and repair requests and the RESELLFRIDGES Buyback Programme
    • For some specific services, such as Safe Deposit box, we will also be required to collect the following information from you:
    • Photograph
    • Official documentation providing proof of identification (photographic identification) and related information provided on the official documentation, including, where relevant, a passport number and driving licence number
    • Automatically populated IP address*
    • Information from cookies**

    *When visiting our website we may collect an automatically populated IP address. An IP address is a unique number which allows a computer, group of computers or other internet connected device (such as your mobile or tablet) to browse the internet. We may also record the time and date of your visit, the pages that were requested, the referring website (if provided) and your internet browser version.

    **For further information about Cookies and how Selfridges uses them, please read our Cookie Policy

    Information we obtain independently from you:

    Your information may be shared with us by independent organisations, for example other organisations that Selfridges has worked with. These independent organisations will only do so when there is a lawful basis to do so. You should check their Privacy Policy when you provide your information to them, to understand fully how they will process and safeguard your data. These independent organisations may include:

    Third Party Organisations

    We may combine information you have given to us with additional information made available from / shared with us by external sources. This will only be done when we both have a lawful basis to do so.

    Information updates

    From time to time we may screen our database against recognised data files, such as the National Change of Address file, to help us keep our database up to date. 

    Social Media

    Depending on your settings or the privacy policies for social media and messaging services like Facebook, WhatsApp or Twitter, you may give us permission to access information from those accounts or services.

    Information available publicly

    We may include information found in places such as Companies House and information that has been published in, for example, articles/ newspapers / online.

Ensuring your personal information is only used where lawful

In order for our use of your personal information to comply with applicable data protection law, that use by us needs to fall under at least one of the specific lawful reasons that are set out in applicable data protection law. Examples of these lawful reasons include our use of your personal information being necessary for the purchase of goods or services, or for compliance with a legal obligation.    

  • Section 4

    Where your personal information is completely anonymised, we do not require a legal basis to use it as the information will no longer constitute personal information that is regulated under data protection laws. However, our collection and use of such anonymised personal information may be subject to other laws where your consent is required.

    Where your personal information is not in an anonymous form, we will have a lawful reason to use your personal information in such a way to ensure that we provide the very best products to you and our other customers. 

Why we collect your personal information and how we use it

At Selfridges, we like to get to know our customers – after all, this is how we find new ways to provide you with an extraordinary experience. We use information about you in a number of ways, including providing the services that you have requested, offering you a personalised experience and informing you about special events or exciting Selfridges news. We might also use the information we have to contact you about any information we might need to process your orders, returns or queries.    

  • Section 5

    Examples of how we use your data are as follows:

    To carry out our business and to provide a service or carry out a contract with you.

    • Fulfilment of, and delivery of, products and services you have ordered and our other services that we provide. We may share your personal information with our delivery partners, third party service providers and third party concessions.
    • Some of our selected service providers may process your information internationally in order to provide this service, subject to their compliance with international transfer restrictions. An example of this is the third party we have partnered with to provide the RESELLFRIDGES Buyback Programme, Luxis Baltic OÜ (a company incorporated in Estonia) who will work with their parent company in the Philippines to provide this expert valuation service.
    • Process payments. Selfridges does not store any payment card numbers once the transaction has been completed. We share your personal information with credit card companies and other payment providers and acquirers. These third parties will be responsible for the handling of your personal data for these purposes and their privacy policies will set out how they do this. An example of this is Worldpay, who provide payment processing services for Selfridges. They are a Data Controller of your transactional data in order to process the payment. Worldpay’s privacy statement, which can be found on their corporate website, sets out how they use and handle your personal information.
    • Contact you with important information relating to your booking or purchase, or use and administration of any of our Services, such as confirming your order, letting you know about returns and refunds and any information in relation to that Service. We may share your information with our communication partners for this purpose.
    • Process your tax free rebates. We share your personal information with HMRC.


    Where we have your consent:

    • Send you marketing updates via email about all the latest news, events and offers at Selfridges. You can unsubscribe at any time by clicking the unsubscribe link in any email. We share your personal information with a variety of third party email marketing providers who assist us in delivering our email marketing campaigns to you. Third Parties include: SmartFocus, Salesforce, Movable Inc, and Olympic, who power our booking platform for The Cinema at Selfridges.
    • Use your details to show you advertising on such Social Media platforms, such as Facebook and Instagram, or via other third party advertising that may appear on other websites you use. Online advertising channels we may use are: digital display, video on demand, search engine marketing, paid social - these are all on third party sites or platforms.
    • We tailor emails and online advertising to the things you love, so they’re relevant to your location, what you have shown an interest in, your online browsing behaviour and the things you buy from us.


    Where we have justifiable reason (legitimate interest):

    • Events. We share your personal information with any applicable third party hosting the event and ticketing companies such as Eventbrite.
    • Respond to customer service enquiries raised in the store, online, social media or on the phone. Woven operates our Customer Service and use case management systems such as Salesforce. 
    • Send an abandoned basket email via third party suppliers, e.g. Salesforce.
    • Invite you to provide feedback about our products and services in the form of online, email, or in-store surveys. We use this information to help us improve the quality of service provided; to monitor the quality of our products and services and to assist with the selection of future product and service lines. We use a third party service provider to assist us with customer surveys and feedback requests. Our third party provider ‘Medallia’ is located in the USA and their use of your personal information is governed by EU Model Contracts.
    • Conduct postal marketing. We share your personal information with a variety of third party postal providers who assist us in delivering our postal marketing campaigns to you, including the post office.
    • Analyse aggregated customer information with other interactions customers have with Selfridges in order to continually improve the products and services we offer through our stores; website and app. We do this using third parties such as Google Analytics, IBM Core Metrix, Maxymiser, Salesforce
    • For classifying our audience into user profiles, groups or segments, using shopping habits information regarding your personal or professional interests, demographics, experiences with our products and contact preferences. These segments help us to understand our audience better. We do this using Customer Relationship Management systems such as Salesforce and digital platforms for online behaviours, such as Google Analytics.
    • Use of our in-store Wi-Fi; automatic re-connection when you return into the store. A MAC address to monitor Sites traffic and volume. We do this using Iqunity.
    • Anonymous track usage statistics on our Sites. By using this information, we are able to measure the effectiveness of our content and how visitors use our Sites and our Services. This allows us to learn what pages to target our adverts so that they’re more relevant to you. We do this using Iqunity.
    • Measure and understand how our customers respond to our Sites and to a variety of marketing activity so we can ensure our activity is well targeted, relevant and effective. We share this information with DC Storm.
    • To help us run the test version of our website that we use internally to pilot new features and ensure the smooth running of our web services. We do this using Maximiser.
    • To keep our database accurate and relevant, we may do this for example, using National Change of Address.
    • The use of CCTV recording equipment in and around our premises for monitoring and security purposes. We may share where necessary CCTV footage to the Police and HMRC in particular. This is very strictly controlled.
    • Detect and reduce fraud and credit risk.   

The Privacy and Electronic Communications Regulations (PECR)

Where we have collected your contact details in the process of a sale (or negotiations of a sale) of a product or service, Selfridges will have PECR compliant permission to send you marketing updates via email. We will only send you marketing updates about Selfridges’ products and services.

You will be able to say no to receiving these emails when we first collect your contact details and you will be able to unsubscribe in every subsequent communication from us.

Sharing your information

We use third party platforms to manage and deliver customer relationship management (CRM); some of our Services; email marketing campaigns; online advertising; customer analytics; events; booking of appointments; fulfillment of orders; delivery; returns; refunds; IT services; etc. In providing the services, your personal information will, where applicable, be used by the service provider on our behalf.

We will check any third party that we use to ensure that they can provide sufficient guarantees regarding the confidentiality and security of your personal information. We will have written contracts with them which provide assurances regarding the protections that they will give to your personal information and their compliance with our data security standards and international transfer restrictions.    

Business Administration and Legal Compliance

In certain circumstances, we share and/or are obliged to share your personal information for business administration and legal compliance purposes with third parties outside the Selfridges Group.

  • Section 6

    We may use your personal information in connection with a business transition (such as a merger, acquisition by another company, or a sale of all of or portion of our assets), to enforce our legal rights and/or to protect the rights of third parties and it is in our legitimate interest to do so. In such instances it will be necessary to share your personal information with external professional advisors such as lawyers and accountants, or insurers or financial institutions.

    We may use your personal information for legal compliance purposes and to enforce our legal rights. In such instances it will be necessary to share your personal information with external parties such as administrative authorities (HMRC), the Financial Conduct Authority, police and public prosecutors or to comply with a court order or power of attorney. We may also have legal obligations to overseas tax authorities and will be required to share your personal information for these purposes.

    We will also need to use your personal information for legal compliance purposes to undertake customer checks to know our customers and verify their identity. We will use your information to conduct online searches with Thomson Reuters World-Check, to assist us with meeting our legal requirements.  We may also be required to share your information to report any suspicious and/or criminal activity including fraud, sanctions and anti-money laundering. It is our legal obligation to do so. 

How can I unsubscribe from marketing communications?    

We would be sad to say goodbye, but if at any point you do not wish to hear from us there are a number of ways you can unsubscribe.

  • Section 7

    These are as follows:

    • You can click onto the "unsubscribe" link in any communication that we send to you by email which will automatically unsubscribe you from that type of communication. Each "unsubscribe" link only relates to that specific type of communication (e.g. general marketing communications, specific marketing communications (such as The Cinema at Selfridges) or survey communications). This means that unsubscribing from general marketing communications will not automatically unsubscribe you from specific marketing or our survey communications (or vice versa). Please also note that you may continue to receive communications which are already en route to you for a short period of time while your relevant unsubscribe request is being processed.
    • In relation to the App, you can manage your preferences and select to opt out from one or all of the different push notifications by disabling them in your phone settings.
    • Alternatively, you can contact our customer services by calling 0800 123 400 (+044 113 369 8040 from overseas), Monday to Saturday: 9am-10pm and Sundays: 10am-6pm or by using our online form


    Please note that in relation to our in-store CRM system, you can ask a team member in any one of our stores to record your preferences (e.g. you can specify that you are happy for us to send you e-receipts, but that you would prefer not to be included on our marketing mailing list, or vice versa). However, should you wish for your marketing preference to be updated or changed, then you will need to contact our customer services using the contact details above.

    The Website and App may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these external websites, please note that they have their own privacy policies and Selfridges does not accept any responsibility or liability for these policies. Please check these policies before you submit any personal details to these websites.

Our use of cookies and similar technologies    

Our website, app and emails contain certain cookies, pixels, records and other technologies of which you should be aware.

Third Party Links and services    

Our website, app and emails contain links to third party websites, tools and services. Please remember that when you use a link to go from our Sites to another website, use a third party tool or you request a service from a third party, this Privacy Policy no longer applies.

  • Section 8

    • Your browsing and interaction on any other websites, or your dealings with any other third party tool or service provider, is subject to that website’s or third party tool or service provider’s own rules and policies. We do not monitor, control, or endorse the privacy practices of any third parties.
    • We encourage you to become familiar with the privacy practices of every website you visit, or third party tool or service provider that you deal with, and to contact them if you have any questions about their respective privacy policies and practices.
    • This Privacy Policy applies solely to personal information collected by us through our Sites or Services (or Third Party providers performing our Services on our behalf) and does not apply to these third party websites, tools and third party service providers.    

Joint Controllers    

In certain, very limited circumstances, we are jointly responsible for determining the collection and/or use of your personal information with third party organisations (this is known as being a “joint controller”). 

  • Section 8

    This is the case with our affiliate marketing partners, Awin (for regions within Europe) and Rakuten Marketing (for regions outside of Europe), who we work with to help us measure the success of our relevant marketing campaigns. 

    The personal information (IP addresses and cookie IDs) that is collected through the use of Cookies on our Sites will be processed by each party as joint controllers in accordance with data protection laws.  Our Cookie Policy provides more detail about the types of Cookies we use for the above purposes (including how you can manage the use of these Cookies). Please note that the personal information collected by the Cookies will be used by the affiliate marketing partner within their affiliate marketing model for their own purposes. They will be processing the personal information in their capacity as a data controller in their own right. We will no longer be deemed to be acting as a joint controller at that point. Please see the privacy policy of the relevant affiliate marketing partner for information as to how they will process and safeguard your personal information once it has been collected on our Sites.

    As set out below (“How to access your information and your other rights”) you have certain rights with regards to your personal information collected on our Sites. Should you wish to submit a request in respect of this personal information, the request can be submitted either to us, Selfridges (as set out in this Privacy Policy) or to the relevant affiliate marketing partner (or to both of us). The party you submit a request to will be responsible for dealing with the request and responding to you. 


Customers need to be over 16 years old to create an account with us and to sign up to receive our newsletter. We do not knowingly collect Personal Data from children under the age of sixteen (16). If you are under the age of sixteen (16), please do not submit any Personal Data through the Services. We encourage parents and legal guardians to monitor their children’s Internet usage and to help enforce our Privacy Policy by instructing their children never to provide Personal Data through the Sites and Services without their permission. If you have reason to believe that a child under the age of 16 has provided Personal Data to us through the Services, please email our Data Protection Officer at [email protected] and we will endeavour to delete that information from our databases.

Please note that customers need to be at least 18 years old to open (or be granted access to) a Safe Deposit box.

How long do we keep your personal information for?

We keep your personal information in line with our company retention policy and as required to comply with any legislation. We only retain information for as long as it is required. For more information, please contact Selfridges’ Data Protection Office at [email protected]

Confidentiality and security of your personal information

We are committed to keeping the personal information you provide to us secure and we will take reasonable precautions to protect your personal information from loss, misuse or alteration. We do not sell your personal information for any purpose.

  • Section 9

    We have implemented information security policies, rules and technical measures to protect the personal information that we have under our control from:

    • unauthorised access
    • improper use or disclosure
    • unauthorised modification
    • unlawful destruction or accidental loss


    All of our employees and data processors (i.e. those who process your personal information on our behalf, for the purposes listed above), who have access to, and are associated with the processing of personal information, are obliged to respect the confidentiality of the personal information of all users of our Services.    

How to access your information and your other rights

You have the following rights in relation to the personal information we hold about you:    

  • Your right of access

    If you ask us, we’ll confirm whether we’re processing your personal information and, if so, provide you with a copy of that personal information (along with certain other details). If you require additional copies, we may need to charge a reasonable fee.

  • Your right to correct information

    If the personal information we hold about you is inaccurate or incomplete, you’re entitled to have it corrected. If we’ve shared your personal information with others, we’ll let them know about the changes where possible. If you ask us, where possible and lawful to do so, we’ll also tell you who we’ve shared your personal information with so that you can contact them directly.

  • Your right to delete information

    You can ask us to delete or remove your personal information in some circumstances such as where we no longer need it or if you withdraw your consent (where applicable). If we’ve shared your personal information with others, we’ll let them know about the erasure where possible. If you ask us, where it is possible and lawful for us to do so, we’ll also tell you who we’ve shared your personal information with so that you can contact them directly.

  • Your right to restrict information

    You can ask us to ‘block’ or suppress the processing of your personal information in certain circumstances such as where you contest the accuracy of that personal information or you object to us processing it. It won’t stop us from storing your personal information though. We’ll tell you before we lift any restriction. If we’ve shared your personal information with others, we’ll let them know about the restriction where it is possible for us to do so. If you ask us, where it is possible and lawful for us to do so, we’ll also tell you who we’ve shared your personal information with so that you can contact them directly.

  • Your right to data portability

    With effect from 25 May 2018, you have the right, in certain circumstances, to obtain personal information you’ve provided us with (in a structured, commonly used and machine readable format) and to reuse it elsewhere or to ask us to transfer this to a third party of your choice.

  • Your right to object

    You can ask us to stop processing your personal information, and we will do so, if we are:

    Relying on our own or someone else’s legitimate interests to process your personal information, except if we can demonstrate compelling legal grounds for the processing; or

    Processing your personal information for direct marketing.

  • Your rights in relation to automated decision-making and profiling

    You have the right not to be subject to a decision when it’s based on automatic processing, including profiling, if it produces a legal effect or similarly significantly affects you, unless such profiling is necessary for entering into, or the performance of, a contract between you and us.

  • Your right to withdraw consent

    If we rely on your consent (or explicit consent) as our legal basis for processing your personal information, you have the right to withdraw that consent at any time.

  • Your right to lodge a complaint with the supervisory authority

    If you have a concern about any aspect of our privacy practices, including the way we’ve handled your personal information, you can report it to the UK Information Commissioner’s Office (ICO). You can find details about how to do this on the ICO website at or by calling their helpline on 0303 123 1113. 

Applicable Law

We are committed to protecting your personal information and the rights set out in this Policy reflect your rights under applicable laws. 

Applicable laws for the purpose of this Policy means: (a) the Data Protection Act 2018 and the Privacy and Electronic Communications (EC Directive) Regulations 2013; (b) General Data Protection Regulation (Regulation (EU) 2016/679) (“GDPR”) until such time as it might cease to apply in the UK; and (c) to the extent applicable, any legislation ratifying or otherwise adopting the GDPR in the UK, and any applicable associated or supplementary data protection laws or regulations. 

We recognise that as an international business, some of our customers are resident in jurisdictions other than England and Wales. In certain circumstances, local laws of these jurisdictions, may by way of their application, afford rights to a customer in respect of the personal data that they provide to us. We anticipate that the rights set out in this Policy also provide you with such protection in relation to your personal information. Please do e-mail our Data Protection Officer at [email protected] to discuss any additional questions you may have.

Changes to this Privacy Policy

We may make changes to this Privacy Policy from time to time.

  • Section 10

    To ensure that you are always aware of how we use your personal information, we will update this Privacy Policy from time to time to reflect any changes to our use of your personal information. We may also make changes as required, to comply with changes in applicable law or regulatory requirements. We will notify you by e-mail of any significant changes. However, we encourage you to review this Privacy Policy periodically to be informed of how we use your personal information.

B. Cookies

Last updated February 2021


We use cookies and similar technologies (“Cookies”) on and the Selfridges mobile application (the “Sites”) for identification, analysis and advertising purposes. By using our Sites you consent to the storing and accessing of Cookies on your device.

This cookie policy (“Cookie Policy “) is intended to inform you how we use Cookies to assist you in making informed decisions when using the Sites. Please take a moment to read and understand this Cookie Policy. This Cookie Policy should also be read in conjunction with our Privacy Policy and our Terms and Conditions.

Cookies are very small text documents or pieces of software code, which often include an anonymous unique identifier. When you visit a website or use a mobile application, a computer asks your PC or mobile device for permission to store this file on your computer or mobile device and access information from it. Information gathered through Cookies include the date and time of visits and how you are using the website or mobile application.

Cookies are used by us and our third party partners as part of our Sites. Details of the Cookies used on our Sites and any applicable third party partner are set out in the table below.

For more details on Cookies please visit All about Cookies.

Our use of cookies generally requires your consent

When you first access our Sites you will be asked to consent to our use of the Cookies described in this Cookie Policy.

Our Sites also uses Cookies for which we do not require your consent. This Cookie Policy refers to these Cookies as “Strictly Necessary Cookies” and without them the services that you have asked for cannot be provided.

Blocking cookies

You can consent to, revoke or block the use of, specific Cookies by activating the relevant settings in your browser or by following the links below.

For more information on Cookie management and blocking Cookies for a wide variety of browsers, please visit All about Cookies.

What happens when you do not consent to cookies and or you choose to block cookies that you have previously accepted?

In order to use some parts of our Sites you will need to consent to Cookies. If you choose to withhold consent, or subsequently block cookies, some aspects of our Sites may not work properly and you may not be able to access all or part of Sites.

What cookies do we use?

The list below sets out more information about the individual Cookies used on our Sites and the purposes for which they are used:


  • Essential Cookies

    Essential cookies are those that are required for to function correctly.  If you choose to block these cookies you may finds elements of site functionality do not work, or that you are unable to place an order.

    Partner: Amazon Web Services   
    Name of Cookie: AWSELB
    Why we use it: Load balancing cookie used to map the session to the instance   

    Partner: Websphere
    Why we use it: Cookie used to ensure the site works

    Partner: Cloudflare Inc
    Name of Cookie: _cf_bm
    Why we use it: We use the _cf_bm cookie to assess all automated traffic that makes requests on our website. We do this to protect our website against any potential malicious activity to ensure customers have the best possible experience. The information gathered is not confidential and is always encrypted. Once the assessment is complete the data expires and is never stored.
    Expiration time: 30 mins after inactivity
    Further details:

  • Analytics Cookies

    Analytics Cookies are used by us to understand how customers use our site and app, and their shopping behaviours. This allows us to understand where we can improve the site, how quickly the site is loading, create user profiles and group those with similar behaviours into segments.

    Partner: Google Analytics

    Name of Cookie: _ga, _gat, _gat_tealium, _gid
    Why we use it: These cookies provide data to allow us to understand user behaviour and marketing performance across our Site. They may be used to create user profiles and segments based on shopping habits. The cookie information may be shared with partners and Google platforms.
    Expiration time: Up to 2 years
    Further details:

    Partner: Google Analytics

    Name of Cookie: _ga, _gat, _gat_tealium, _gid
    Why we use it: These cookies provide data to allow us to understand user behaviour and marketing performance across our Site. The cookie information may be shared with partners and Google platforms.
    Expiration time: Up to 2 years
    Further details:


    Partner: IBM Digital Analytics
    Name of Cookie: 90262645_clogin, CoreID6, cmTPSet
    Why we use it: These cookies provide data to allow us to understand user behavior and marketing performance across our Site
    Expiration time: 15 years
    Further details:

    Partner: Contentsquare
    Name of Cookie: _cs_id, _cs_s, _cs_cvars, _cs_ex, _cs_c, _cs_optout, _cs_mk, _cs_rl
    Why we use it: These cookies provide data to allow us to understand user behaviour and site issues across
    Expiration time: Up to 1 year
    Further details:


    Partner: New Relic
    Why we use it: New Relic allows performance monitoring of page load speed, so that we can monitor and record the website experience
    Further details:

    Partner: Oracle Maxymiser
    Name of Cookie:,
    Why we use it: Stores Visitor ID and values for use to personalise the website experience or A/B Test through
    Expiration time: 1 year    
    Further details:


  • Internet Advertising Cookies

    We use Internet advertising cookies to measure the effectiveness of our advertising, understanding which advertising you click on and interact with as well as your shopping behaviours on our site and app. We then may use this to create user profiles and group those with similar behaviours into segments to  improve the efficiency and relevance of our advertising.

    Partner: [m]Platform    
    Name of Cookie: Mookie
    Why we use it: Conversion measurement, audience insight and targeting
    Expiration time: 395 days
    Further details:

    Partner: DV360
    Name of Cookie: n/a
    Why we use it: Conversion measurement, audience insight and targeting
    Expiration time: 358 days
    Further details:

    Partner: Campaign Manager (ad-server)
    Name of Cookie: Selfridges_AddtoCart_Button_Unique, Selfridges_Beauty_LandingPages_Unique, Selfridges_Checkout_Unique, Selfridges_Content_All_Unique, Selfridges_Food_LandingPages_Unique, Selfridges_Gifts_LandingPages_Unique, Selfridges_Homepage_Unique, Selfridges_HomeTech_LandingPages_Unique, Selfridges_Inspiration_LandingPages_Unique, Selfridges_Jewellery_LandingPages_Unique, Selfridges_Kids_LandingPages_Unique, Selfridges_Luggage_LandingPages_Unique, Selfridges_Men_Bags_LandingPages_Unique, Selfridges_Men_Clothes_LandingPages_Unique, Selfridges_Men_Shoes_LandingPages_Unique, Selfridges_On Sale_Unique, Selfridges_Products_AllPages_Unique, Selfridges_SalesConfirmation_Sales, Selfridges_Women_Bags_LandingPages_Unique, Selfridges_Women_Clothes_LandingPages_Unique, Selfridges_Women_Shoes_LandingPages_Unique
    Why we use it: Conversion measurement.
    Expiration time: 358 days
    Further details:

    Partner: App Nexus
    Name of Cookie: anjuuid2
    Why we use it: App Nexus cookies are used to understand the effectiveness of Advertising
    Expiration time: 3640 days
    Further details:

    Partner: Salesforce     

    Name of Cookies:  igodigitaltc2, igodigitalst_MID, igodigitalstdomain

    Why we use it:  Used to identify a customer adding items to their basket and / or browsing items on our website to allow Selfridges to follow up with an abandoned basket and abandoned browse emails and reminder banners in email. 

    Expiration time:  10 years, 1 hour, 1 hour (in order of the cookie names above) 

    Further details: Partner: Salesforce    

    Partner: Google Doubleclick Advertising       
    Name of Cookie: IDE, PREF, test_cookie    
    Why we use it: Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring and improving the efficacy of an ad and to present targeted ads to the user (ad personalisation).     
    Expiration time: 90 days
    Further details:

    Partner: Google Ads      
    Name of Cookie: NID, IDE, SID    
    Why we use it: Used by Google Ads to register and report the website user's browsing and shopping actions on the site or app after viewing or clicking one of the advertiser's ads with the purpose of measuring and improving the efficacy of an ad and to present targeted ads to the user (ad personalisation).  This may involve the classification of our audience into user profiles, groups or segments and the cookie information may be shared with partners and other Google platforms. 
    Expiration time: 90 days
    Further details:

    Partner: Affliate Window  
    Name of Cookie: Dwin1
    Why we use it: When you click a link from an affiliate website a cookie is set to match orders back to this originating source
    Expiration time: 30 days
    Further details:

    Partner: Moveable link  
    Name of Cookie: _micpn, _mibhv, _mioptout    
    Why we use it: This cookie provides data to allow us to personalise and tailor our email marketing communications.
    Expiration time: 2 Years (30 days post termination of contract/request)
    Further details:

    Partner: Rakuten
    Name of Cookie: rmuid, rmStore, stcXXXXXX    
    Why we use it: When you click a link from an affiliate website a cookie is set to match orders back to this originating source
    Expiration time: 30 days
    Further details:

    Partner: Amobee
    Name of Cookie: Selfridges - On page views
    Expiration time: 13 months.
    Why we use it: Amobee advertising technology collects and uses data to help make online advertising more relevant and for ad delivery and reporting purposes.
    Further details:


  • Social Cookies

    Social Cookies

    Social cookies allow us to include social sharing functionality on our website (eg the Facebook Like button), social cookies are also used to measure the effectiveness of any advertising we do across social networks.

    Partner: Pinterest
    Name of Cookie: n/a
    Why we use it: Conversion measurement, audience insight and targeting
    Expiration time: 359 days
    Further details:

    Partner: AddThis
    Name of Cookie: _atuvc, _atuvs, loc, uvc
    Why we use it: Enables us to offer a Social Sharing widget on select pages allowing you to easily share a page with your social networks
    Further details:

    Partner: Facebook
    Name of Cookie: _fbp, fr
    Why we use it: Allows use of Facebook Share buttons, and used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers
    Further details:

    Partner: YouTube
    Name of Cookie: GPS, VISITOR_INFO1_LIVE , VE, YSC , PREF
    Why we use it: We embed videos from YouTube on
    Further details:

We hope that explains things clearly – and please be aware you can set your browser to reject cookies or you can delete them yourself if you wish. For full information on how to delete cookies please visit (this will open in a new window – please note that we can't be responsible for the content of external websites).

Please check back frequently to see any updates or changes to our privacy and cookies policy.

For any questions regarding this policy, please contact us using our online form.

C. 'share' tools

We know you love to share the great content we have on Please be aware that social networking sites, like Facebook and Twitter, might send cookies. We don't control the setting of these third-party cookies, so we suggest you check the third-party websites for more information about their cookies and how to manage them. The business partners that may set cookies on include:


Criteo and Quantcast

  • These use cookies to provide you with personalised adverts when you visit other selected websites. Banner advertising appears on websites with which we are affiliated and we use the information we have learned from cookies to tailor this advertising to things we think you will like, based on your browsing history at

DC Storm, Affiliate Window and Google

  • Sometimes we'll advertise on third party websites and DC Storm cookies are used to help us and our advertisers see which advertisements you click on and interact with. Each individual advertiser uses its own tracking cookies and the data taken is not confidential or interchangeable.
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