Capture little imaginations with our collection of Keel toys. First established in 1947, the third-generation family business is run by brothers, John, Richard, James and David. The British brand's high-quality toys are loved by children the world over. Explore our range for Keel soft toys and other baby must-haves, including comforters.

If you're looking to add a fluffy friend to their collection, our selection of Keel soft toys includes a huge variety of creatures to choose from. You may find a monkey, kitten or koala, or something from the sea such as a shark. They are made from ultra-soft, plush materials and some are crafted using recycled fabrics and fillings from plastic waste – to find these, simply look out for our green Project Earth banner.

A Keel teddy bear makes an ideal gift. We also have plenty of options for newborns, such as wooden rattles complete with 3D character detailing. Go whimsical with a unicorn, or delight zoo-lovers with a giraffe or zebra. Embroidered faces with big eyes and oversized ears add a playful touch to bedtime. To help send children off to sleep, choose one of our musical options, which have handy pull-cords at the back.

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