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Hugo

German brand Hugo takes the tailoring expertise of its umbrella label, Hugo Boss, and puts it to work creating clothing for the modern man. Casual basics such as sweatshirts and shorts sit alongside sleek shirts and trousers, for everything you need to give your wardrobe a 360-degree revamp.

For day-to-day dressing, Hugo T-shirts offer both style and comfort. Emblem-imprinted designs give a wink to 90s logomania, while digital graphics harken back to an early internet aesthetic. When it comes to colours, expect to see a versatile monochrome palette interjected with vibrant hues, notably the label's signature scarlet.

Loungewear is another key part of Hugo's repertoire, so dive in to rejuvenate your Sunday sofa wear. Relaxed joggers and hoodies are given an upmarket makeover with eye-catching embellishments like contrast drawstrings and colour pop logos. For top-to-toe accessorising, turn to embroidered baseball caps and trainers, or, if the sun is shining, a pair of comfy slides.

Once the winter months come around, look to cosy puffers and leather coats that will gain a rich patina with age. Knits are delicately woven and finished, demonstrating the level of quality that is central to all of Hugo Boss's designer pieces. If the forecast's predicting rain, be sure to pick up some water-resistant shoes that combine looks and practicality in one neat package.

292 results

292 results

  1. HUGO: Drape-front satin midi dressHUGO: Drape-front satin midi dress
  2. HUGO: Brand-devoré oversized-fit woven shirtHUGO: Brand-devoré oversized-fit woven shirt
  3. HUGO

    Double-logo cotton-piqué polo shirt

    1. Price:$108.00
    2 Colours
    HUGO: Double-logo cotton-piqué polo shirtHUGO: Double-logo cotton-piqué polo shirt
  4. HUGO: Checkerboard Short-Sleeved Stretch-Woven ShirtHUGO: Checkerboard Short-Sleeved Stretch-Woven Shirt
  5. HUGO: Graphic-print short-sleeve cotton T-shirtHUGO: Graphic-print short-sleeve cotton T-shirt
  6. HUGO: Logo-Embellished Cotton-Twill Baseball CapHUGO: Logo-Embellished Cotton-Twill Baseball Cap
  7. HUGO

    Logo-print relaxed-fit cotton hoody

    1. Price:$156.00
    3 Colours
    HUGO: Logo-print relaxed-fit cotton hoodyHUGO: Logo-print relaxed-fit cotton hoody
  8. HUGO: Slim-Fit Straight-Leg Denim JeansHUGO: Slim-Fit Straight-Leg Denim Jeans
  9. HUGO: Tassel-embellished flat leather moccasinsHUGO: Tassel-embellished flat leather moccasins
  10. HUGO: Logo-Plaque Stainless-Steel And Pearl BraceletHUGO: Logo-Plaque Stainless-Steel And Pearl Bracelet
  11. HUGO: Logo-print relaxed-fit short-sleeve cotton shirtHUGO: Logo-print relaxed-fit short-sleeve cotton shirt
  12. HUGO: Logo-patch contrast-sleeve woven bomber jacketHUGO: Logo-patch contrast-sleeve woven bomber jacket
  13. HUGO: Embossed-logo leather ankle bootsHUGO: Embossed-logo leather ankle boots
  14. HUGO: Wrap-Over Long-Sleeve Woven TopHUGO: Wrap-Over Long-Sleeve Woven Top
  15. HUGO: Funnel-neck quilted regular-fit shell giletHUGO: Funnel-neck quilted regular-fit shell gilet
  16. HUGO: Graphic-Print Cotton-Jersey T-ShirtHUGO: Graphic-Print Cotton-Jersey T-Shirt
  17. HUGO: Logo-Embroidered Cotton Baseball CapHUGO: Logo-Embroidered Cotton Baseball Cap
  18. HUGO: Jacquard-Pattern Silk TieHUGO: Jacquard-Pattern Silk Tie
  19. HUGO: Brand-Print Relaxed-Fit Cotton-Jersey SweatshirtHUGO: Brand-Print Relaxed-Fit Cotton-Jersey Sweatshirt
  20. HUGO: Logo-badge elasticated-waist cotton shortsHUGO: Logo-badge elasticated-waist cotton shorts
  21. HUGO: Monogram-print jacquard silk tieHUGO: Monogram-print jacquard silk tie
  22. HUGO: Branded Kangaroo-Pocket Cotton-Jersey HoodyHUGO: Branded Kangaroo-Pocket Cotton-Jersey Hoody
  23. HUGO: Logo-Patch Regular-Fit Cotton-Jersey T-ShirtHUGO: Logo-Patch Regular-Fit Cotton-Jersey T-Shirt
  24. HUGO: Brand-embossed faux-leather Chelsea bootsHUGO: Brand-embossed faux-leather Chelsea boots
  25. HUGO: One-shoulder brushed-texture stretch-knit jumperHUGO: One-shoulder brushed-texture stretch-knit jumper
  26. HUGO: Logo-Label Slip-On Rubber SlidesHUGO: Logo-Label Slip-On Rubber Slides
  27. HUGO: Slim-fit long-sleeved cotton-poplin shirtHUGO: Slim-fit long-sleeved cotton-poplin shirt
  28. HUGO: Geometric Logo-Embossed SlidesHUGO: Geometric Logo-Embossed Slides
  29. HUGO: Logo-patch relaxed-fit cotton-jersey shortsHUGO: Logo-patch relaxed-fit cotton-jersey shorts
  30. HUGO

    Brand-Print Cotton-Jersey Hoody

    1. Price:$144.00
    2 Colours
    HUGO: Brand-Print Cotton-Jersey HoodyHUGO: Brand-Print Cotton-Jersey Hoody
  31. HUGO: Patterned Jacquard Silk Bow TieHUGO: Patterned Jacquard Silk Bow Tie
  32. HUGO: Graphic-print relaxed-fit cotton-jersey hoodyHUGO: Graphic-print relaxed-fit cotton-jersey hoody
  33. HUGO: Logo-print slim-fit cotton shirtHUGO: Logo-print slim-fit cotton shirt
  34. HUGO

    Micro-Dot Silk Bow Tie

    1. Price:$55.00
    HUGO: Micro-Dot Silk Bow TieHUGO: Micro-Dot Silk Bow Tie
  35. HUGO: Branded-print relaxed-fit cotton-jersey T-shirtHUGO: Branded-print relaxed-fit cotton-jersey T-shirt
  36. HUGO: Button-neck short-sleeve stripe cotton poloHUGO: Button-neck short-sleeve stripe cotton polo
  37. HUGO: Logo-Embroidered Scoop-Neck Cotton-Blend Tank TopHUGO: Logo-Embroidered Scoop-Neck Cotton-Blend Tank Top
  38. HUGO: Relaxed-fit mid-rise carpenter denim jeansHUGO: Relaxed-fit mid-rise carpenter denim jeans
  39. HUGO

    High-neck logo-tab wool jumper

    1. Price:$193.00
    3 Colours
    HUGO: High-neck logo-tab wool jumperHUGO: High-neck logo-tab wool jumper
  40. HUGO: Crewneck Branded Cotton-Jersey SweatshirtHUGO: Crewneck Branded Cotton-Jersey Sweatshirt
  41. HUGO: Face-motif relaxed-fit wool-blend jumperHUGO: Face-motif relaxed-fit wool-blend jumper
  42. HUGO: Logo-plaque large faux-leather shoulder bagHUGO: Logo-plaque large faux-leather shoulder bag
  43. HUGO: Graphic-Print Short-Sleeve Cotton T-ShirtHUGO: Graphic-Print Short-Sleeve Cotton T-Shirt
  44. HUGO: Relaxed-fit striped stretch-cotton rugby poloHUGO: Relaxed-fit striped stretch-cotton rugby polo
  45. HUGO: Brand-patch flap-pocket cotton-blend overshirtHUGO: Brand-patch flap-pocket cotton-blend overshirt
  46. HUGO: Long-sleeved split-hem stretch-jersey maxi dressHUGO: Long-sleeved split-hem stretch-jersey maxi dress
  47. HUGO: Round-neck ribbed stretch-jersey vestHUGO: Round-neck ribbed stretch-jersey vest
  48. HUGO: Graphic-print relaxed-fit denim jacketHUGO: Graphic-print relaxed-fit denim jacket