LG

77-Inch OLED77W69LA 4K TV

LG 77-Inch OLED77W69LA 4K TV

LG’s OLED W6 offers a truly premium home cinema experience, combining exceptional HDR visuals with immersive, high-quality sound. Its ultra-slim Wallpaper Design allows the screen to sit flush against the wall for a clean, modern look. Only a single power cable connects to the display, while all other inputs are handled by the Zero Connect box, which can be positioned up to 10 metres away and wirelessly transmits picture and audio without any loss in quality. Powered by the advanced α11 AI Processor 4K Gen3 and enhanced with Brightness Booster Ultra, the W6 delivers outstanding picture performance tailored specifically for OLED technology. The webOS platform provides seamless access to leading streaming services alongside intelligent, AI-driven features for a smarter viewing experience.

Elegant Wallpaper Design with Zero Connect
With a depth of just 9.95mm, the OLED W6’s Wallpaper Design sits perfectly flush to the wall using integrated mounting brackets, creating a sleek and sophisticated installation. The redesigned Zero Connect box keeps all your devices—such as games consoles and set-top boxes—neatly out of sight, wirelessly transmitting content to the screen for a clutter-free setup.

Stunning 4K OLED Display
Featuring self-illuminating pixels, the OLED panel delivers precise control over light and colour. Expect deep blacks, bright whites and vibrant, lifelike colours from any viewing angle, ensuring a consistently impressive picture wherever you sit.

4K UHD with Dolby Vision HDR
With four times the resolution of Full HD, the W6 produces exceptional detail and realism. Support for Dolby Vision, HDR10 and HLG enhances contrast and colour, bringing every scene closer to real life.

Perfect Black & Perfect Colour Certification
Enjoy accurate detail in both dark and bright environments. OLED technology maintains consistent picture quality across wide viewing angles while also offering a more comfortable viewing experience with reduced flicker and low blue light emission.

Anti-Reflection Technology
Advanced reflection handling minimises glare in bright rooms without compromising contrast, allowing you to enjoy clear, vivid images in any lighting condition.

Enhanced Brightness & Processing
Brightness Booster Ultra and the α11 AI Processor elevate brightness and clarity, delivering images that aresignificantly brighter and more detailed than conventional OLED displays.

Immersive Cinema Experience
Dolby Vision and Filmmaker Mode ensure films are displayed exactly as intended, while Dolby Atmos provides rich, multidimensional sound for a truly cinematic feel at home.

Optimised for Sports & Gaming
Smooth motion handling and AI-enhanced audio bring fast-paced action to life. Gamers benefit from features like 4K at up to 165Hz, VRR, ALLM, ultra-fast response times and compatibility with G-Sync, FreeSync and HGiG, ensuring responsive and fluid gameplay.

Smart webOS Platform
LG’s webOS makes it easy to access popular streaming services and personalised recommendations. Features like Voice ID and the AI Chatbot allow for intuitive control and tailored content suggestions.

Seamless Audio Integration
Pair with LG Sound Suite products for enhanced audio performance. Wireless connectivity and Dolby Atmos FlexConnect allow flexible speaker placement without compromising sound quality.

Gallery+ Mode
Transform your TV into a digital gallery with access to artwork from renowned institutions, adding a personalised and artistic touch to your living space