The Little White Company Teddy Bears & Soft Toys

Make playtime that little bit more whimsical with The Little White Company cuddly toys for babies and kids. From woodland creatures to jungle animals, each sweeter-than-sweet design comes crafted from super-soft fabric that's simply made for snuggling. Not only that, but their understated style and calming neutral tones will also please style-conscious parents – that's what we call a win-win.

When White Company founder Chrissie Rucker became a mother, she was inspired to create an offshoot label that would bring the exceptional quality of her flagship brand to children's goods. Every product is designed with excellence in mind – for newborns, this means huggable fabrics that are gentle on sensitive skin. Look for comforters that will keep babies calm as they sleep, or plush White Company baby toys that they'll cherish as they grow. Playmats are an exciting option, with sensory details such as rattles and mirrors that will stimulate tiny imaginations.

For slightly older children, The Little White Company teddy bears are a meaningful gift. Opt for their favourite animal or a doll wearing a costume from a beloved fairy tale. Aftercare is an important part of the brand's ethos, so many toy options are machine washable for easy cleaning once the day is through.