ERDEM Women

London-based fashion brand ERDEM was founded by designer Erdem Moralıoğlu in 2005. Innovation and craftsmanship are key values of the independent label, which uses its designs to flirt with the relationship between grace and strength. With each collection inspired by a specific narrative, storytelling is an important part of the brand. You'll see this played out in its dramatic, characterful pieces.

If you're searching for a head-turning outfit to wear to a special occasion, you can't go wrong with an ERDEM dress. Florals make an appearance throughout, from hand-stitched bloom motifs to three-dimensional petalled embroidery, and are complemented by dreamy silhouettes. Encounter floaty A-line skirts, long puffed sleeves and sweetheart necklines. Free-flowing shirt dresses and 30s-inspired shifts are playful items that you can dress up or down.

Bold outlines feature across the ERDEM T-shirt and blouse collection. Think stand-up collars, ruffled trims and voluminous sleeves. Crafted from fine materials, including soft cotton and pure silk, an ERDEM shirt is a piece of pure luxury. The brand's range of skirts and pants also keeps in line with its romantic theme. Expect ageless tailored cuts, delicate florals and pleated detailing. Add the final touch with a designer jacket, finished with statement details such as angular shoulders and lapel collars.