Faithfull The Brand

What makes FAITHFULL THE BRAND a favourite in our wardrobe? That'll be the label's colourful printed dresses, floral spaghetti-strap numbers and floaty maxis, all imbued with the house's signature nonchalance. Our selection of FAITHFULL clothing includes handmade, socially responsible and sustainable pieces, all designed to cater for contemporary, globe-trotting women.

Established in Bali, the company was formed in 2012 by Norwegian-born Helle Them-Enger and Australian native Sarah-Jane Abrahams. The design-savvy pair wanted to create an innovative blend of relaxed Antipodean silhouettes mixed with Scandi-style simplicity. And they didn't disappoint. Take a look at our selection of shirred tops, wrap skirts and wide palazzo pants and you'll see what we mean. As for the name, it was inspired by style icon Marianne Faithfull, whose glamour and laid-back image influences each piece.

We love that these youthful and energetic designs are just as suitable for a wedding as they are for a beach party. You'll find the distinctive retro-inspired aesthetic across the collection. Think midis decorated with dainty daisies, strapless maxis with tiered skirts and striking paisley prints. FAITHFULL THE BRAND clothing also has fun vintage-look pieces for days by the pool – dreamy towelling bikinis, oversized striped shirts and linen bucket hats.

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