FIRST AID BEAUTY

Whatever your skin-care emergency, First Aid Beauty is ready to tackle it. This problem-solving brand was founded in 2009 by Lilli Gordon, a woman with one mission on her mind: to help your skin achieve its truest potential at every age. Combining a bucketful of know-how with a long list of effective ingredients, Gordon's formulas deliver visible, confidence-boosting results for all skin types - even sensitive ones. First Aid Beauty's skin-care lineup boasts an arsenal of powerful natural ingredients with multi-tasking properties. Want to brighten a dull complexion? Look out for exfoliation heroes like glycolic and lactic acids, designed to buff and brighten your visage. Feeling a little dry? First Aid Beauty's coconut water-based formulas contain a potent natural mix of electrolytes and phytonutrients that'll supercharge your skin's moisture barrier. Under-eye circles or post-acne discolouration? Niacinamide products are on the case. No matter your challenge, First Aid Beauty can take it on. To top it all off, First Aid Beauty's philosophy is all about mindful beauty with carefully crafted ingredients to suit the most delicate of skin. All formulas are allergy-tested and free from parabens and artificial fragrances. Plus, this 100% cruelty-free brand is PETA-certified, so you can apply your First Aid Beauty creams with peace of mind.