Hunza G

Founded by stylist Peter Meadows in 1984, the original Hunza label shot to fame in the 90s when Vivian's character sported that cut-out mini dress in Pretty Woman. In 2015, Hunza relaunched as Hunza G – the 'G' being for Georgia Huddart, the brand’s current creative director, who grew up obsessed with its signature seersucker fabrics and sporty, high-legged silhouettes (us too, Georgia).

Today, the Hunza G swimwear collection is as iconic as ever. Instagram-ready fashion meets retro-inspired designs, crafted from one-size stretch fabric that flexes to fit diverse body shapes. The brand revitalises its 80s classics in modernised cuts and a spectrum of powerful hues, from zingy greens to bold reds and everything in between. Slip into a strapless two-piece to kiss goodbye to tan lines, or opt for a classic Hunza G swimsuit for more secure coverage in big waves. 

You'll be pleased to hear that Hunza G is also passionate about planet-conscious craftmanship. The British label’s trademark crinkle cloth is knit and dyed in a local mill in the Midlands, then hand-cut in the company’s London studio. Excess material is repurposed as headbands and scrunchies, practical for sweeping your hair up before taking a dip.

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project earth icon HUNZA G: Xandra crinkled bikini set
project earth icon HUNZA G: Pamela scoop-neck swimsuit
project earth icon HUNZA G: Nancy one-shouldered swimsuit
project earth icon HUNZA G: Nile square-neck swimsuit
project earth icon HUNZA G: Maria square-neck swimsuit
project earth icon HUNZA G: Coco halterneck bikini
project earth icon HUNZA G: Ursula keyhole swimsuit
project earth icon HUNZA G: Classic seersucker-weave swimsuit
project earth icon HUNZA G: Xandra bikini set
project earth icon HUNZA G: Domino seersucker-weave swimsuit
project earth icon HUNZA G: Strappy swimsuit
project earth icon HUNZA G: Gigi bikini set
project earth icon HUNZA G: Juno knotted bikini set
project earth icon HUNZA G: Domino scooped-back swimsuit
project earth icon HUNZA G: Juno knotted crinkled bikini
project earth icon HUNZA G: Nancy one-shoulder bikini set
project earth icon HUNZA G: Xandra crinkled bikini
project earth icon HUNZA G: Jean ruched bikini
project earth icon HUNZA G: Flora crinkle-textured bikini set
project earth icon HUNZA G: Nancy one-shoulder swimsuit
project earth icon HUNZA G: Patricia Nile square-neck bikini
project earth icon HUNZA G: Brandy seersucker-weave bikini top
project earth icon HUNZA G: Biker high-rise stretch-woven shorts
project earth icon HUNZA G: Biker high-rise stretch-woven shorts
project earth icon HUNZA G: Virginia textured bikini set
project earth icon HUNZA G: Gigi crinkled bikini
project earth icon HUNZA G: Nile square-neck swimsuit
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