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Did you know that we deliver to 130 countries or regions and offer a range of delivery options to suit you wherever you are in the world? Find out more

Sign up once to our Selfridges+ service and you can enjoy unlimited deliveries wherever you are in the world. FIND OUT MORE

International delivery

With almost everything on selfridges.com available for International Delivery, you can send your order to 130 countries or regions around the world, including North America, Australia, the Middle East and China.

Although we only offer 20 currencies to browse in online, you can still deliver to all of the following countries or regions:

  • Algeria
  • Andorra
  • Antigua and Barbuda
  • Aruba
  • Australia
  • Austria
  • Azerbaijan
  • Bahrain
  • Bangladesh
  • Barbados
  • Belarus
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  • Belize
  • Bermuda
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  • Iceland
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  • Italy
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Initio Parfums Privés

Connecting the olfactory world with modern-day alchemy, INITIO fragrances combine rare scent molecules to create rich aromas designed to awaken something within you with every spritz. Discover the range at Selfridges, from the iconic Oud for Greatness, concocted with natural oud oil, Side Effect eau de parfum and Rehab extrait de parfum - to name but a few.

The sensual perfumer (whose full name is INITIO Parfums Privés) whips up a wardrobe of fragrances. Influenced by the idea of perfume as magic, INITIO's Artistic Director focusses on the inextricable link between smell and emotion. You'll notice each of the fragrances conjure up a mood; from hypnotic blends with notes of leather and vetiver to spirit-lifting floral mixtures.

This powerhouse perfumery doesn't skimp on the aesthetics, either. Your chosen INITIO eau de parfum will come in an intricately decorated glass bottle packaged in a premium branded box, designed for each individual scent. With this kind of attention to detail, using an INITIO perfume is a memorable experience from the get-go.

Allow a bouquet of unexpected scents to sweep you up, equipped with a new sense of self. Whether you favour dark tobacco odours or calming natural blends, INITIO fragrances cover all the bases.

21 results

21 results

  1. INITIO

    Side Effect eau de parfum

    1. Price:$210.00
    BESTSELLER
    INITIO: Side Effect eau de parfumINITIO: Side Effect eau de parfum
  2. INITIO

    Oud for Greatness eau de parfum

    1. Price:$250.00
    BESTSELLER
    INITIO: Oud for Greatness eau de parfumINITIO: Oud for Greatness eau de parfum
  3. INITIO

    Atomic Rose eau de parfum

    1. Price:$275.00
    INITIO: Atomic Rose eau de parfumINITIO: Atomic Rose eau de parfum
  4. INITIO

    Rehab Extrait de Parfum 90ml

    1. Price:$285.00
    INITIO: Rehab Extrait de Parfum 90mlINITIO: Rehab Extrait de Parfum 90ml
  5. INITIO

    Atomic Rose hair mist 50ml

    1. Price:$90.00
    INITIO: Atomic Rose hair mist 50mlINITIO: Atomic Rose hair mist 50ml
  6. INITIO

    Musk Therapy hair mist 50ml

    1. Price:$92.00
    INITIO: Musk Therapy hair mist 50mlINITIO: Musk Therapy hair mist 50ml

21/21 results