STAUD

Cult brand Staud is the brainchild of designer Sarah Staudinger and her partner George Augusto, who founded the label in 2015. The aim? To combine luxury fashion with accessibility, allowing wearers to feel empowered in their sartorial choices. The pair were undeniably successful in their mission - Staud is now a social media superstar, garnering worldwide acclaim for its sensuous yet practical styles.

Staud's leather handbags fuse technical excellence with an on-the-pulse aesthetic. Nostalgic shapes such as bucket bags and satchels are chosen for their emotional resonance - and their photogenic nature. Each style is then given a contemporary makeover, whether through directional colours or unexpected fabrics. Playing with form is a key technique: ruching, asymmetry and cut-out detailing put an offbeat spin on classic leatherwork.

Alongside Staud's ubiquitous bags, its clothing collection is a firm favourite of the Instagram elite. Eighties- and Nineties-inspired silhouettes are brought up to date under Staudinger's creative eye. Matching pants and tops turn minimalism on its head with punchy pop hues and vibrant patterns, creating a distinctly maximalist look. Voluminous dresses and blouses are airy and relaxed, embodying an unmistakable air of L.A. cool. The devil is in the detail - hardware-inspired finishes and playful textural flourishes show off the brand's thoughtful take on those final touches.