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This month at The Corner Shop, we’ve launched SKIMS Swim’s first-ever European pop-up experience, bringing SKIMS Swim to Selfridges London in a space inspired by a Los Angeles poolside oasis. “I’m thrilled to bring SKIMS Swim to London for the first time ever, exclusively at Selfridges,” says Co-Founder and Creative Director Kim Kardashian. “Selfridges is known for its innovative retail experiences and for stocking the best fashion – I can’t wait to come back and visit.”

SKIMS Swim spans bikinis, swimsuits, poolside cover-ups and accessories. “Shopping for swim can be so daunting and stressful, so I wanted to create a collection with a full range of coverage options,” says Kim. “Based on your personal preference and needs, our swim pieces can be layered or styled for any occasion.” As for her personal favourites? “Our signature SKIMS Triangle Top and Dipped Tie Bottoms are my go-to pieces, and I love styling them with our Swim T-Shirt or Mid Waist Short when I want a bit more coverage.”

HOW TO SHOP

On Monday each week, we’ll be revealing a new drop of SKIMS Swim pieces – from limited-edition swim collections to the latest seasonal colorways. These will be available to shop both in store and online for the duration of the pop-up. Each drop will include SKIMS Swim’s signature cuts in multiple coverage levels, alongside ready-to-wear and accessories. Plus, when you visit on weekends, you can enjoy a complimentary SKIMS ice cream to cool off.

Selfridges Keyholders will have priority access for the first half hour of shopping on launch days (10.30–11am on Monday 12 June, and 9.30–10am on 19 June, 26 June and 3 July). To become a Keyholder, visit our Selfridges Unlocked page to collect your Selfridges Key and access more early-bird shopping and additional perks.

Due to the high demand, each customer may purchase a maximum of six SKIMS Swim pieces.

SKIMS Swim

Drop 1: exclusive-to-Selfridges SKIMS Swim light pink pieces, available now.

SKIMS Swim

Drop 2: exclusive-to-Selfridges SKIMS Swim Iris blue T-shirt bikini top and swim shorts, available from 19 June.

FIND YOUR SIZE

SKIMS Swim is for every body, and will be available in sizes XXS to 4XL. To help you find your perfect fit, we've put together some FAQs.

WANT MORE SKIMS?

Once you’ve finished at the pool, head upstairs to discover our brand-new SKIMS space in the Body Studio on 3. It’s one of the only personalised in-store SKIMS destinations in the world, where you can discover new styles alongside your tried-and-tested favourites.

Drop 3: exclusive-to-Selfridges SKIMS Swim Taffy bikinis, available from 26 June.

Drop 3: exclusive-to-Selfridges SKIMS Swim Taffy bikinis, available from 26 June.

Drop 1: exclusive-to-Selfridges SKIMS Swim cocoa bikini top and silk trousers, available now.

Drop 1: exclusive-to-Selfridges SKIMS Swim cocoa bikini top and silk trousers, available now.

Visit SKIMS Swim at The Corner Shop from 12 June to 15 July 2023 at Selfridges London.

ABOUT THE CORNER SHOP

The Corner Shop is our permanent pop-up space, housed in the Selfridges London flagship. As a place for creativity and collaboration, The Corner Shop hosts a rotating line-up of imaginative retail concepts and innovations.

The Corner Shop at Selfridges

Inspiration Skims swim corner shop | Selfridges