Eye Primers

Create a smooth base with our eye make-up primers. From transparent to tinted formulations, browse products from heritage brands and cult newcomers. Cream and gels even out skin tone and reduce the smudging of shadows and liners, helping them to stay in place all day while enhancing their texture and appearance.

In our curation of eye base essentials, you can expect to find silky and lightweight formulas that glide on easily. What's more, explore those that are suitable for all skin types and kinder to the delicate eye area. Some primers also boast beneficial properties, such as reducing the appearance of fine lines, redness or imperfections. For those who prefer mindful make-up, there are vegan options too. Simply look out for our green Project Earth banner to discover them.

When it comes to mascara prep, opt for an eyelash conditioner first. These brush-on products separate lashes and hold them in place while nourishing the roots and follicles. Furthermore, these treatments can keep them curled and lifted for a volumised or lengthened look. Strengthening compositions promote lash health by minimising breakage while protecting against environmental damage. Finally, putting them on like a pro is easy, thanks to spoolie brushes and wands that allow precise application.