BJORN BORG Men's Underwear and Socks

Refresh your underwear drawer with ultra-comfortable staples from our selection of men's Bjorn Borg. The brand was founded in the name of the legendary tennis player, with Rohdi Heintz as the lead designer. The label began with sports apparel before taking the leap into underwear design. With the aim of creating an extraordinary pair of boxers, the design team went into development, finally coming up with a revolutionary style consisting of seventeen parts, meticulously stitched together with flatlock seams. 

Achieving the ideal fit was the main focus for the Bjorn Borg men's shorts collection. It has regular cuts that won't restrict you, as well as elasticated waistbands that stretch as you move. Panels at the centre offer plenty of support and they're lightweight for a barely-there feel. Crafted from pure cotton, they're as soft as they are breathable.

Discover optimum comfort in our range of Bjorn Borg men's boxers. We've got handy multipacks which are just the thing for stocking up. You can take your pick from a kaleidoscope of colours, from versatile neutrals such as black and navy to bright reds and pinks. There are also playful patterns to choose from if you fancy embracing an eclectic aesthetic.