As we continue to explore new and innovative ways to reinvent retail, we’re asking – and responding to – challenging questions about how we want to live. Over the next few weeks, SUPERFUTURES sees us experiment with possible futures, trying on new lifestyles and ideas with our brands, our future generations, our Selfridges community – and, of course, you.
From our experimental SUPERMARKET at The Selfridges Corner Shop to our wonderfully whimsical windows dreamt up by our future generations and our inspirational podcast series – we’ll be letting our imaginations run free and exploring cutting-edge solutions to some of the big ‘What ifs…?’.
We’ll also delve deeper into how materials, models and mindsets can change the way we shop (and live) in the future as we shine a light on our Project Earth products and brands.
This is tomorrow in the making.
And this is only the beginning…