Initio Women's Perfumes

Seamlessly fusing science and emotion, Initio perfumes centre on the notion that fragrance molecules can trigger attraction in both wearer and beholder. Indeed, the brand's name implies a beginning - the idea that applying one of its scintillating scents can create an impulse that leads to new adventures. Browse our curated selection and you'll discover rich and complex concoctions crafted from some of the world's finest ingredients.

If you enjoy a deep, musky perfume, we recommend Initio's oud collection. Otherwise known as liquid gold", this oriental wood is smoky and smooth - you'll see it paired with bright citrus or warming vanilla and spice. Floral eaux de parfums are a lighter pick. Choose classic notes of rose and jasmine, or if you're looking for something unexpected, opt for sweet magnolia. A little goes a long way, so use sparingly for maximum effect.