ANNI LU

Shell-bead 18ct yellow gold-plated brass, gemstone and faux-pearl bracelet

In Helle Vestergaard Poulson’s view, jewellery should be fun and colourful – and that’s exactly what you can expect from her Danish label, ANNI LU. Designed in Copenhagen, her beachy, shell-clad charms, beaded necklaces and friendship bracelets are destined to transport you to faraway shores with sea salt on your skin and fine white sand between your toes. Helle’s late mother Anni and her daughter Luella remain her greatest inspirations, and you can feel that sentiment within every artisanal piece.