EB Denim

Not too long ago, EB Denim was just a nickname – the moniker assigned to Elena Bonvicini by her classmates, owing to her obsession with customising vintage jeans. Fast-forward a few years and Bonvicini has grown her compulsion into a fully fledged, Earth-friendly brand. What's clear is that EB clothing makes the upcycled distinctly upmarket. Browse our selection of women's designer denim to discover these contemporary takes on trusted classics.

Expect to see EB's signature patchwork pairs throughout the collection, stitched together from hand-picked vintage pieces (with not a scrap wasted). Dresses may also sport a delightfully jumbled style – think pale fades paired against rich blue washes, and finishes such as shiny branded hardware. For a more low-key look, try a pair of black cotton trousers with silver buttons or a fluid silk dress with an asymmetric silhouette. You'll find that both are upcycled.

EB Denim's eco-focused philosophy goes beyond its mantra of reusing and remaking. The brand uses low-energy dyeing, along with electroplating processes, and works with local manufacturing partners in Los Angeles. We've picked out a few of its most planet-conscious offerings and highlighted them with our Project Earth banner. Keep an eye out for this, as it represents our environmental seal of approval.

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