See By Chloe Womens

See by Chloé makes women's clothing that captures a youthful joie de vivre. As a sister line to the iconic French house Chloé, it takes the designer's signature breezy cuts and neutral colour palettes and translates them into everyday fashion that encapsulates what modern women want to wear. This perspective harks back to the label's early years: in 1950s Paris, founder Gaby Aghion began reaching out to young luxury lovers, holding innovative catwalk shows in Left Bank cafés. Now, the offshoot brand creates easy-to-style pieces that are designed to flatter the contemporary equivalents of Aghion's original free-spirited customers.

The diffusion line was created by Phoebe Philo back in 2001 – during her stint as Creative Director, her minimalist visions and clean-cut designs came to epitomise the essence of Chloé. Gaby Aghion's mission was to make people happy with her clothes, and today See by Chloé carries this legacy. With wearable styles that demonstrate a joy-inducing spirit, tactile fabrics, ruffles and textural elements bring personality to items like jumpers and tops.

The same goes for See by Chloé accessories. Geometric shapes including the recognisable hardware O-ring make for a sleek aesthetic that pairs with all kinds of outfits, from dressed-up to laid-back. Look out for buttery soft suede, furry shearling and textured jacquard for materials that will bring a feel of understated gracefulness.

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project earth icon SEE BY CHLOE: Hana shoulder bag
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