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SMALL IN SIZE, BIG ON STYLE

Discover kidswear that’s as playful, creative and (most importantly) as fun as they are.

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DSQUARED2 – Icon logo-print cotton sweatshirt, grey logo-printed cotton-jersey jogging bottoms, branded high-neck cotton jacket, and logo-tape cotton-jersey jogging bottoms / AXEL ARIGATO – Clean 90 leather trainers in white and black trim 

Let’s play dress-up

We’re a big fan of clothes that are smart enough for going somewhere nice but can just as easily be worn for lounging around (and, let’s face it, families are doing far more of the latter at the moment). Canadian label Dsquared2 is great at creating pieces that straddle that line, and its current AW20 ready-to-wear collections across menswear, womenswear and kidswear are a celebration of unity and togetherness – something we’re all in need of at the moment. Meanwhile, the creative brilliance of Italian powerhouses Gucci and Fendi hardly need explaining, so with their logoed-up pieces hanging in the wardrobe, kids will always have an excuse to get dressed up. (Even if we’re just staying in.)

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GUCCI – Logo-embroidered wool jumper, jacket and checked skirt (available at selected Selfridges stores) and New Ace VL glitter trainers
FENDI – Logo-print T-shirt and low-top mesh trainers / BOSS – Regular-fit jeans / FENDI – Logo-trim jersey T-shirt, logo tape satin track pants, and Rockoko knitted trainers / GENTLE MONSTER - MIOMIO tinted aviator sunglasses and Chakra cat-eye sunglasses
BARBOUR  - Liddesdale quilted shell jacket / COMME DES GARCONS PLAY – T-shirt / PRÉVU – Textured knitted jogging bottoms / BARBOUR – Beaufort waxed cotton jacket (coming soon) / BURBERRY – Cuthberta striped collared dress
BURBERRY – Suzanne puffed-sleeve checked cotton dress, Mayfair trench coat and Chandy vintage check bucket hat

Chip off the old block

Yep, it stands to reason that our favourite labels make just as brilliant pieces for little ones. We’re making the most of these scaled-down designs to try in-sync styling with the kids. Whether it’s an autumn-ready quilted jacket from Barbour, a stand-out Burberry check or a cool Prévu tee, it’s never been more fun to match up and have a mini-me.

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PRÉVU – Logo embroidered cotton sweatshirt, cotton jogging bottoms, logo-embroidered cotton T-shirt, Cruise knitted shorts and knitted sweatshirt (tied around the waist)
MOSCHINO – Metallic logo sweatshirt dress
PATAGONIA – Zip-up jacket (coming soon) / STELLA MCCARTNEY – Multi-coloured jumper (sold out) and colour-blocked jeans / AXEL ARIGATO - Clean 90 leather trainers / PATAGONIA – Reversible fleece-lined padded jacket

Good times ahead

Feel-good fashion isn’t just for grown-ups. We’re loving the playful cartoon designs at Moschino, bright outdoorsy pieces from Patagonia and Throwback’s brilliant nostalgic T-shirts – expect to see a smile on everyone’s faces.

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KHRISJOY – Padded shell puffer jacket / RASPBERRY PLUM – Tulle dress (out of stock) / THROWBACK – Cotton T-shirt (worn underneath) / PIPPINS DENIM – Organic denim jacket and jeans
MONCLER – Dell hooded shell puffer jacket, logo-print T-shirt, logo-print cotton tracksuit, Saise padded shell-down jacket, and logo tape tracksuit / AXEL ARIGATO - Clean 90 leather trainers in white and leather trainers with black trim

Stand-out style is child’s play

Discover more great kidswear, right here.

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