How would you describe 1801.London?
Before this collaboration with Selfridges, we have been working solely within the fashion industry providing designers, creative directors and stylists with inspirational vintage research. We have never before re-sold vintage, instead amassing a huge amount for our archive over the years.
How do you source your pieces?
We source our pieces from travelling all over the world (pre-covid19), but more recently we have taken to working closer with our best sources over the phone, text and zoom to find great pieces. In the 18.01london vintage archive we always look for great details, techniques, fabric and silhouettes.
What do you love about pre-loved fashion?
every piece can tell a story, social, economic or technical; whether it’s the length of the hem, the cut of a shoulder or the weave of a fabric, lots of factors have always fed into fashion design. From a consultancy aspect, it’s amazing looking at vintage garments as you will always discover something you didn’t see before. Designers had more time to consider detail and finish. It’s incredible when you look at a piece that’s 40 years old, and it still feels modern and relevant.
What does RESELLFRIDGES mean to you?
The world has changed. It feels like we’re in a moment where not only are people feeling a desire to look back, in a nostalgic sense, but we’re also looking at every purchase from an ecological or sustainable angle. It’s been a great opportunity to respond to the RESELLFRIDGES brief; totally different from our usual design teams we work with, and source vintage specifically.