We're putting the love back into pre-loved with our pioneering new shopping destination

Things are a-changing here at Selfridges (if the giant ‘Let’s change the way we shop’ sign across the outside of our London store wasn’t a big enough of a clue), and, with it, comes RESELLFRIDGES, our pioneering new pre-loved shopping initiative. As we continue to explore a more sustainable way forward for retail as part of Project Earth, RESELLFRIDGES is our way of showcasing the brilliance of pre-loved, archive and vintage pieces and giving you more planet-friendly ways to shop as we close the loop on waste. Some of our favourite expert vendors have taken up residency in The Corner Shop at Selfridges London as part RESELLFRIDGES, while on you can shop our Selfridges-curated collection of pre-loved pieces (and for UK and EU customers, sell your own). So, read on to meet our Corner Shop resellers, shop our very own pre-loved collections (including limited-edition designer pieces), sell your own accessories, and join us as we explore an exciting new direction for retail.

Please note: the selling service is currently only available to customers in the UK and specific European countries. See our FAQS for more details.


We’ve teamed up with a host of expert pre-loved vendors who have been busy unpacking their carefully curated selection of fashion and accessories at the Selfridges Corner Shop. Get to know them – and what they’ll be selling – below, and discover more about our very own pre-loved collection, RESELLFRIDGES…  

This week, in the RESELLFRIDGES Corner Shop, you’ll find:


Founder Holly Watkins

How would you describe your shop?

At One Scoop Store, I aim to curate a beautiful, wearable collection of designer and contemporary pieces alongside true vintage styles. The aesthetic is not purely trend-led but focuses on wearability to ensure each piece stands the test of time and slips seamlessly into any wardrobe.

What do you love about vintage fashion?

I grew up going to jumble sales as a child and loved the thrill of finding something different with some history to it and for an affordable price. I’ve been buying and selling since I was 14 years old (it all started with a 20p sheepskin coat in 1995!) and I still get that same thrill today.

What does our RESELLFRIDGES initiative mean to you?

I’m so happy Selfridges is helping to promote the benefits of buying pre-loved to a wider audience. I’ve seen attitudes change dramatically over the years, but now is the most exciting and encouraging time to be selling second-hand clothing. To see the best department store in the world showcasing my products alongside other fantastic vintage sellers is by far the highlight of running my own business so far!


Founder Ruth Vout

How would you describe your shop?

Vout Vintage is all about curated and wearable vintage womenswear. Our pieces, which are hand-picked by myself, are unique and beautifully made yet affordable. 

What draws your eye when you’re sourcing pieces?

Every season, I create a mood of pieces that I believe my customer will fall in love with. I used to work as a fashion designer, so I understand a perfect cut and fabric, ensuring the piece will last forever. I source anywhere and everywhere; from Parisian flea markets to home sales and vintage dealers that I know from working in the fashion industry for over 20 years. I also believe in supporting charity shops when I can.

What do you love about pre-loved fashion?

I love the story and history. I once bought a collection from a Parisian lady called Eugette in Bognor Regis who was selling all her clothes. It was amazing to go through the decades, from the 50s to the 90s. She cared so much for all her pieces and kept them carefully stored. We can all learn from her, I think. 

What does RESELLFRIDGES mean to you?

I am so excited to be selected as a seller for RESELLFRIDGES! Vintage and pre-loved are rightfully taking over from high-street brands as customers are becoming more eco-conscious. After working in fashion as a designer for over 20 years, I became frustrated with unethical and unsustainable brands and fast fashion. I’m a small start-up, and this collaboration with Selfridges is such a huge support, helping me on my journey to grow my brand.


Founder Johnny O’Kane

How would you describe your shop?

We take pride in collecting garments from all over the world and enjoy putting a focus on specific brands and their history. We have a big focus on late 90s and early 2000s vintage, and we’re excited to share this in the form of our Linea Rossa Prada collection at RESELLFRIDGES.

What do you love about vintage fashion?

An obvious answer is that vintage and pre-loved fashion provide a great retaliation against the horrendous environmental crisis that we find ourselves in in 2020. However, we also love clothes that have a history. Whether it be a specific journey the garment has been on, or the history behind the brands that we sell – we enjoy finding out as much as we can about the clothes that we stock so that our customers can have a story to tell every time they put a garment on.

What does RESELLFRIDGES mean to you?

I think it’s an incredible leap in the right direction for a store like Selfridges, considering the scale of their business, to dive headfirst into the battle against fast fashion. To be involved in such an event is a privilege, and i hope this can help consumers understand that the pre-loved option is always a viable one.


Co-Founder Alex Davis

How would you describe your shop?

Our shop is a fusion of streetwear staples and unique vintage pieces, representing a range of British, American and Japanese brands. As well as clothing, we try to look out for interior and lifestyle accessories when buying to provide a holistic selection of items and cater to an increasingly home-aware audience.

What draws your eye to a specific item when sourcing your pieces?

We look far and wide for new pieces, searching online platforms (we’re talking anywhere from Facebook groups and eBay to yahoo auctions in japan!) And building strong relationships with other collectors. If there’s one thing we’ve learnt, it’s the importance of keeping an open mind; you never know when you might find that diamond in the rough.

What do you love about archive, vintage and pre-loved fashion?

Archive and vintage fashion have no bounds. It is all-inclusive. It’s a way of expressing yourself and connecting with others. It’s a way of fostering community and forming networks around a mutual interest in, not only the clothing, but the deeper iconography and values found within. By reusing, reworking and recycling clothing, we can move towards a more responsible fashion industry that mitigates against irresponsible supply chains and over-production. In the face of growing fast fashion and adverse practices, this move is now more important than ever.

What does our RESELLFRIDGES initiative mean to you?

Alongside other labels and brands, retailers should be spearheading the drive to reuse and purchase pre-loved items by guiding consumers in the right direction. Selfridges, with their ongoing project earth initiative, is doing exactly that. It is an absolute pleasure to be part of RESELLFRIDGES!


There is something hugely exciting about pre-loved items, and RESELLFRIDGES is a way of opening the door to people who maybe wouldn’t have found themselves shopping pre-loved otherwise.

– Sebastian Manes, Selfridges Buying and Merchandising Director


Founder Corin Bush

How would you describe your shop?

A space for exploring interesting items, from streetwear and archive clothing, to gold, diamond and silver jewellery, watches and art.

How do you source your pieces?

I handpick and authenticate each item that I buy, and source mainly via private sellers. I’m drawn to iconic imagery, logos and styles that I know will catch people’s attention when shopping.

What do you love about archive fashion?

I love finding pieces with an interesting story, learning about fashion history and exploring the community behind it that continues to share pieces and inspire each other every day.

What does RESELLFRIDGES mean to you?

Buying pre-owned is not only essential for the planet, but also a smart investment. The RESELLFRIDGES concept brings these values to a wider audience and helps move fashion in a more sustainable direction.


Founder Lucy Helps

How would you describe Queen Of Shebay?

One-off designer archive pieces from worldwide brands. You’re unlikely to see anyone else wearing the same thing!

How do you source your pieces?

I specialise in sourcing for individual clients worldwide. My clients tend to share my love of the unusual, and i constantly have my eyes open for fabulous things, wherever i am in the world. I could be in a boutique, a charity shop or online.

What do you love about pre-loved fashion?

I love that you can add just one pre-loved piece to an otherwise simple look; it could be a statement necklace or some fabulous ott shoes, and the outfit will instantly portray your own individual style.

What does RESELLFRIDGES mean to you?

For me, investing in quality archive pieces has to be the way forward. Not only for the environment, but also to show your own unique style. On a personal level, for me to be offered this opportunity by selfridges is just incredible and shows such great support for small businesses, especially at this difficult time.


Co-Founders Dean Thomas and Cristina Rivadulla-Rey

How would you describe 1801.London?

Before this collaboration with Selfridges, we have been working solely within the fashion industry providing designers, creative directors and stylists with inspirational vintage research. We have never before re-sold vintage, instead amassing a huge amount for our archive over the years.

How do you source your pieces?

We source our pieces from travelling all over the world (pre-covid19), but more recently we have taken to working closer with our best sources over the phone, text and zoom to find great pieces. In the 18.01london vintage archive we always look for great details, techniques, fabric and silhouettes.

What do you love about pre-loved fashion?

 every piece can tell a story, social, economic or technical; whether it’s the length of the hem, the cut of a shoulder or the weave of a fabric, lots of factors have always fed into fashion design. From a consultancy aspect, it’s amazing looking at vintage garments as you will always discover something you didn’t see before. Designers had more time to consider detail and finish. It’s incredible when you look at a piece that’s 40 years old, and it still feels modern and relevant. 

What does RESELLFRIDGES mean to you?

The world has changed. It feels like we’re in a moment where not only are people feeling a desire to look back, in a nostalgic sense, but we’re also looking at every purchase from an ecological or sustainable angle. It’s been a great opportunity to respond to the RESELLFRIDGES brief; totally different from our usual design teams we work with, and source vintage specifically. 


Joining our RESELLFRIDGES vendors, our brilliant Bay Garnett x Oxfam pop-up can now also be found in our Corner Shop space. Curated by Stylist and ‘Queen of Thrift’ Bay Garnett to encourage us all to avoid buying new clothing where we can, you’ll find an expertly curated collection of brilliant – and chic– pre-loved pieces. “I have a real passion for clothing that isn’t new,” Bay told us. “It’s amazing to find original pieces, and I love that I don’t care about trends.”

Find out more about the Bay Garnett x Oxfam collaboration below.

More on Selfridges’ own pre-loved label:


With Selfridges Buying Manager Josie Gardner

What’s the story behind Selfridges’ own pre-loved collection?

In 2020 customers have become a lot savvier and are shopping with different expectations. Before, when it came to bags for instance, it was often enough to simply have the same bag as your peers; now, an ‘it’ bag now needs to evoke meaning, or a memory, be pre-loved, made from responsibly sourced material or be limited edition.

Tell us about what we can expect to find…

Within the edit we have included limited-edition pieces – for example, the saddle bag from Dior – collectables like Hermés scarves, and forever icons, such as the bazaar tote from Demna Gvasalia’s first collection for Balenciaga, and a bag from Fendi’s iconic collaboration with Fila.

What does RESELLFRIDGES mean to you?

The curation of RESELLFRIDGES has been a very special project. Pre-loved items have their own story and quirks. In fashion, trends have always been recycled, and now we’re closing the loop with retail too.

RESELL WITH RESELLFRIDGES: Fancy selling on a bag you no longer want? Look out for our new resell accessories service coming soon to


Join us to discover the most exciting design innovations, retail concepts and thought-provoking ideas in sustainability, and explore our series of new commitments set to radically change our business as part of Project Earth.

Discover Project Earth

About The Selfridges Corner Shop

Welcome to The Selfridges Corner Shop: our ever-changing one-stop shop for the most innovative brand collaborations, exclusive products and amazing Selfridges experiences. Inspired by the traditional British corner shop – the ultimate in ‘just-picking-up-a-few-bits’ shopping – we’ve made this corner of our landmark store London’s home of creative conveniences.