Art-lovers, this TV is for you. Samsung’s new The Frame is not just an Ultra HD TV with excellent image quality, when switched off, it becomes a work of art on your wall – literally. With an array of art, photography and even custom frame bezels to suit every mood and style, this design goes beyond entertainment and becomes an expression of you, a creative finishing touch to your home décor.
Matte Display
Watching a midnight drama or a dramatic artwork? Luckily, The Frame’s state-of-the-art, glare-free TV display absorbs reflections – so even in bright light, you’ll be watching the drama, not yourself.
Adaptive Sensors (Brightness & Motion)
Two built-in sensors automatically turn the screen into artwork when you’re nearby, and adjust the screen’s brightness while you’re there – so you can see art the way it was meant to be seen.
Dual LED (with Wide Viewing Angle)
True-to-life picture, no matter where you sit. Samsung's innovative Dual LED TV technology balances warm and cool tones on the TV. So whether you’re watching a documentary set in the Sahara or a movie scene in the depths of the ocean, you’ll always get more truthful colour and bolder contrast – from any angle in your room.
Matte Display
Watching a midnight drama or a dramatic artwork? Luckily, The Frame’s state-of-the-art, glare-free TV display absorbs reflections – so even in bright light, you’ll be watching the drama, not yourself.
Adaptive Sensors (Brightness & Motion)
Two built-in sensors automatically turn the screen into artwork when you’re nearby, and adjust the screen’s brightness while you’re there – so you can see art the way it was meant to be seen.
Dual LED (with Wide Viewing Angle)
True-to-life picture, no matter where you sit. Samsung's innovative Dual LED TV technology balances warm and cool tones on the TV. So whether you’re watching a documentary set in the Sahara or a movie scene in the depths of the ocean, you’ll always get more truthful colour and bolder contrast – from any angle in your room.
Selfridges Says
Recommended for you
Delivery To Hong Kong SAR China
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International Delivery
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Complimentary UK Click & Collect
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Complimentary returns
It's ok if you change your mind - we offer a 14-day returns policy from the day you purchased your item in store or if you ordered the item online, just let us know within 14 days from the day you received or collected your order and you will have a further 14 days from notifying us to return it. Exceptions do apply, we unfortunately can't accept returns on all items.
Taxes and duties are included in the item price but are non-refundable.
Please read our terms & conditions to find out more.
GLOBAL
$800.00
- Unlimited UK timed, nominated day and standard delivery on orders over £100
- Unlimited worldwide deliveries subject to minimum order values
- Minimum order value of £100 (or local currency equivalent) when shipping to: Austria, Belgium, Bulgaria, Canada, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Guernsey, Hong Kong, Hungary, Ireland, Italy, Jersey, Kuwait, Latvia, Lithuania, Luxembourg, Macau, Malta, Netherlands, Poland, Portugal, Qatar, Romania, Saudi Arabia, Singapore, Slovakia, Slovenia, Spain, Sweden, Switzerland, Taiwan, Thailand, UAE, UK, USA
- Minimum order value of £300 (or local currency equivalent) to all other Selfridges delivery destinations. Check applicable countries in our terms & conditions
- Valid for 12 months from the day you subscribe or from the day you renew your subscription
UK
$110.00
- Unlimited UK timed, nominated and standard delivery
- Next day UK delivery (if ordered by 6pm UK time)
- Complimentary returns
- Valid for 12 months from the day you subscribe or from the day you renew your subscription