Out of stock
SONY
XR77A80LU OLED 4K TV 77-inch
from $24,850.00
Price includes taxes & duties
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Ultra bright, pure black
Combine our bright, pure black OLED screen with the powerful intelligence of our Cognitive Processor XR™ and you get pictures closer than ever to real life.
Contrast. Like life itself.
The secret is peak brightness and pure blacks. Suddenly you’ll see all the detail, depth and texture that is often missing from some screens.
Screen speaker, always immersive
As the story unfolds before your eyes, you’ll hear a soundtrack that precisely matches the action. Much the same as in a movie theatre.
Game time. Be invincible.
Our BRAVIA XR™ TVs capture the awesome graphics and soundscapes of today’s games. Want more? Pair with a PlayStation®️5 console for absolute immersion.
Love entertainment. Love the planet.
Great pictures and sound should never compromise the environment. We work tirelessly to help reduce our impact on the planet.
Pure blacks. Peak brightness. Remarkable contrast.
XR OLED Contrast Pro boosts colour and contrast in bright areas. With a temperature sensor and high luminance panel, Cognitive Processor XR™ detects screen temperature and precisely controls light.
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Delivery To Hong Kong SAR China
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International Delivery
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Complimentary UK Click & Collect
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Complimentary returns
It's ok if you change your mind - we offer a 14-day returns policy from the day you purchased your item in store or if you ordered the item online, just let us know within 14 days from the day you received or collected your order and you will have a further 14 days from notifying us to return it. Exceptions do apply, we unfortunately can't accept returns on all items.
Taxes and duties are included in the item price but are non-refundable.
Please read our terms & conditions to find out more.
GLOBAL
$800.00
- Unlimited UK timed, nominated day and standard delivery on orders over £100
- Unlimited worldwide deliveries subject to minimum order values
- Minimum order value of £100 (or local currency equivalent) when shipping to: Austria, Belgium, Bulgaria, Canada, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Guernsey, Hong Kong, Hungary, Ireland, Italy, Jersey, Kuwait, Latvia, Lithuania, Luxembourg, Macau, Malta, Netherlands, Poland, Portugal, Qatar, Romania, Saudi Arabia, Singapore, Slovakia, Slovenia, Spain, Sweden, Switzerland, Taiwan, Thailand, UAE, UK, USA
- Minimum order value of £300 (or local currency equivalent) to all other Selfridges delivery destinations. Check applicable countries in our terms & conditions
- Valid for 12 months from the day you subscribe or from the day you renew your subscription
UK
$110.00
- Unlimited UK timed, nominated and standard delivery
- Next day UK delivery (if ordered by 10pm UK time)
- Complimentary returns
- Valid for 12 months from the day you subscribe or from the day you renew your subscription