German brand Hugo takes the tailoring expertise of its umbrella label, Hugo Boss, and puts it to work creating clothing for the modern man. Casual basics such as sweatshirts and shorts sit alongside sleek shirts and trousers, for everything you need to give your wardrobe a 360-degree revamp.

For day-to-day dressing, Hugo T-shirts offer both style and comfort. Emblem-imprinted designs give a wink to 90s logomania, while digital graphics harken back to an early internet aesthetic. When it comes to colours, expect to see a versatile monochrome palette interjected with vibrant hues, notably the label's signature scarlet.

Loungewear is another key part of Hugo's repertoire, so dive in to rejuvenate your Sunday sofa wear. Relaxed joggers and hoodies are given an upmarket makeover with eye-catching embellishments like contrast drawstrings and colour pop logos. For top-to-toe accessorising, turn to embroidered baseball caps and trainers, or, if the sun is shining, a pair of comfy slides.

Once the winter months come around, look to cosy puffers and leather coats that will gain a rich patina with age. Knits are delicately woven and finished, demonstrating the level of quality that is central to all of Hugo Boss's designer pieces. If the forecast's predicting rain, be sure to pick up some water-resistant shoes that combine looks and practicality in one neat package.

Show more
60/111 results
60/111 results