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Hugo

German brand Hugo takes the tailoring expertise of its umbrella label, Hugo Boss, and puts it to work creating clothing for the modern man. Casual basics such as sweatshirts and shorts sit alongside sleek shirts and trousers, for everything you need to give your wardrobe a 360-degree revamp.

For day-to-day dressing, Hugo T-shirts offer both style and comfort. Emblem-imprinted designs give a wink to 90s logomania, while digital graphics harken back to an early internet aesthetic. When it comes to colours, expect to see a versatile monochrome palette interjected with vibrant hues, notably the label's signature scarlet.

Loungewear is another key part of Hugo's repertoire, so dive in to rejuvenate your Sunday sofa wear. Relaxed joggers and hoodies are given an upmarket makeover with eye-catching embellishments like contrast drawstrings and colour pop logos. For top-to-toe accessorising, turn to embroidered baseball caps and trainers, or, if the sun is shining, a pair of comfy slides.

Once the winter months come around, look to cosy puffers and leather coats that will gain a rich patina with age. Knits are delicately woven and finished, demonstrating the level of quality that is central to all of Hugo Boss's designer pieces. If the forecast's predicting rain, be sure to pick up some water-resistant shoes that combine looks and practicality in one neat package.

286 results

286 results

  1. HUGO: Logo-Print Relaxed-Fit Sleeveless SweatshirtHUGO: Logo-Print Relaxed-Fit Sleeveless Sweatshirt
  2. HUGO

    Logo-print relaxed-fit cotton T-shirt

    1. Price:¥13,000
    2 Colours
    HUGO: Logo-print relaxed-fit cotton T-shirtHUGO: Logo-print relaxed-fit cotton T-shirt
  3. HUGO: Logo-Print Cotton-Piqué Polo ShirtHUGO: Logo-Print Cotton-Piqué Polo Shirt
  4. HUGO: Brand-devoré oversized-fit woven shirtHUGO: Brand-devoré oversized-fit woven shirt
  5. HUGO

    Faded Baggy-Fit Jeans

    1. Price:¥21,500
    HUGO: Faded Baggy-Fit JeansHUGO: Faded Baggy-Fit Jeans
  6. HUGO: Logo-Plaque Stainless-Steel And Pearl BraceletHUGO: Logo-Plaque Stainless-Steel And Pearl Bracelet
  7. HUGO: Leisure logo-print cotton-jersey hoodyHUGO: Leisure logo-print cotton-jersey hoody
  8. HUGO: Graphic-Print Relaxed-Fit Cotton-Jersey T-ShirtHUGO: Graphic-Print Relaxed-Fit Cotton-Jersey T-Shirt
  9. HUGO: Cube Stainless-Steel BraceletHUGO: Cube Stainless-Steel Bracelet
  10. HUGO

    Logo-Keeper Leather Belt

    1. Price:¥12,300
    HUGO: Logo-Keeper Leather BeltHUGO: Logo-Keeper Leather Belt
  11. HUGO: Stand-Collar Slim-Fit Cotton-Jersey T-ShirtHUGO: Stand-Collar Slim-Fit Cotton-Jersey T-Shirt
  12. HUGO: Crewneck Brand-Print Cotton-Jersey SweatshirtHUGO: Crewneck Brand-Print Cotton-Jersey Sweatshirt
  13. HUGO: Branded-print short-sleeved cotton-jersey T-shirtHUGO: Branded-print short-sleeved cotton-jersey T-shirt
  14. HUGO: Logo-patch contrast-sleeve woven bomber jacketHUGO: Logo-patch contrast-sleeve woven bomber jacket
  15. HUGO: Stand-Collar Slim-Fit Cotton-Jersey T-ShirtHUGO: Stand-Collar Slim-Fit Cotton-Jersey T-Shirt
  16. HUGO: Penny-Detail Leather LoafersHUGO: Penny-Detail Leather Loafers
  17. HUGO: Graphic-Print Elasticated-Waist Cotton ShortsHUGO: Graphic-Print Elasticated-Waist Cotton Shorts
  18. HUGO: Brand-Patch Relaxed-Fit Cotton ShortsHUGO: Brand-Patch Relaxed-Fit Cotton Shorts
  19. HUGO: Leisure graphic-print cotton-jersey T-shirtHUGO: Leisure graphic-print cotton-jersey T-shirt
  20. HUGO: Logo-Embroidered Scoop-Neck Cotton-Blend Tank TopHUGO: Logo-Embroidered Scoop-Neck Cotton-Blend Tank Top
  21. HUGO

    Logo-print relaxed-fit cotton hoody

    1. Price:¥28,000
    3 Colours
    HUGO: Logo-print relaxed-fit cotton hoodyHUGO: Logo-print relaxed-fit cotton hoody
  22. HUGO: Funnel-neck quilted regular-fit shell giletHUGO: Funnel-neck quilted regular-fit shell gilet
  23. HUGO

    Brand-Print Cotton-Jersey Hoody

    1. Price:¥26,000
    2 Colours
    HUGO: Brand-Print Cotton-Jersey HoodyHUGO: Brand-Print Cotton-Jersey Hoody
  24. HUGO: Striped Relaxed-Fit Cotton-Jersey T-ShirtHUGO: Striped Relaxed-Fit Cotton-Jersey T-Shirt
  25. HUGO: Logo-print relaxed-fit short-sleeve cotton shirtHUGO: Logo-print relaxed-fit short-sleeve cotton shirt
  26. HUGO: Logo-Patch Regular-Fit Cotton-Jersey T-ShirtHUGO: Logo-Patch Regular-Fit Cotton-Jersey T-Shirt
  27. HUGO: Graphic-Print Short-Sleeve Cotton T-ShirtHUGO: Graphic-Print Short-Sleeve Cotton T-Shirt
  28. HUGO: Checkerboard Short-Sleeved Stretch-Woven ShirtHUGO: Checkerboard Short-Sleeved Stretch-Woven Shirt
  29. HUGO: Regular-Fit Straight-Leg Distressed Denim JeansHUGO: Regular-Fit Straight-Leg Distressed Denim Jeans
  30. HUGO: Drape-front satin midi dressHUGO: Drape-front satin midi dress
  31. HUGO: Embossed-logo leather ankle bootsHUGO: Embossed-logo leather ankle boots
  32. HUGO: Logo-Embossed Leather TrainersHUGO: Logo-Embossed Leather Trainers
  33. HUGO: Tapered-Fit Mid-Rise Stretch-Denim ShortsHUGO: Tapered-Fit Mid-Rise Stretch-Denim Shorts
  34. HUGO: Brand-Print Short-Sleeve Cotton T-ShirtHUGO: Brand-Print Short-Sleeve Cotton T-Shirt
  35. HUGO: Logo-Print Regular-Fit Cotton Jogging BottomsHUGO: Logo-Print Regular-Fit Cotton Jogging Bottoms
  36. HUGO

    Geometric-Pattern Silk Tie

    1. Price:¥13,000
    HUGO: Geometric-Pattern Silk TieHUGO: Geometric-Pattern Silk Tie
  37. HUGO: Branded-print kangaroo-pocket cotton-jersey hoodyHUGO: Branded-print kangaroo-pocket cotton-jersey hoody
  38. HUGO: Branded Square Woven BandanaHUGO: Branded Square Woven Bandana
  39. HUGO

    Logo-print short-sleeve cotton shirt

    1. Price:¥21,500
    2 Colours
    HUGO: Logo-print short-sleeve cotton shirtHUGO: Logo-print short-sleeve cotton shirt
  40. HUGO: Logo-Embellished Cotton-Twill Baseball CapHUGO: Logo-Embellished Cotton-Twill Baseball Cap
  41. HUGO: Branded-print crewneck cotton-jersey sweatshirtHUGO: Branded-print crewneck cotton-jersey sweatshirt
  42. HUGO

    Double-logo cotton-piqué polo shirt

    1. Price:¥19,300
    2 Colours
    HUGO: Double-logo cotton-piqué polo shirtHUGO: Double-logo cotton-piqué polo shirt
  43. HUGO: Graphic-print relaxed-fit denim jacketHUGO: Graphic-print relaxed-fit denim jacket
  44. HUGO: Graphic-Print Short-Sleeve Cotton ShirtHUGO: Graphic-Print Short-Sleeve Cotton Shirt
  45. HUGO: Graphic-print short-sleeve cotton T-shirtHUGO: Graphic-print short-sleeve cotton T-shirt
  46. HUGO: Brand-Print Regular-Fit Cotton-Jersey T-ShirtHUGO: Brand-Print Regular-Fit Cotton-Jersey T-Shirt
  47. HUGO: Brand-embossed faux-leather Chelsea bootsHUGO: Brand-embossed faux-leather Chelsea boots
  48. HUGO

    Jacquard-Pattern Silk Tie

    1. Price:¥13,000
    HUGO: Jacquard-Pattern Silk TieHUGO: Jacquard-Pattern Silk Tie
  49. HUGO: Dog-Print Short-Sleeved Cotton-Jersey T-ShirtHUGO: Dog-Print Short-Sleeved Cotton-Jersey T-Shirt