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On

Welcome to On at Selfridges—where performance meets precision, and movement becomes a lifestyle. Designed in the Swiss Alps and celebrated around the globe, On delivers next-generation sportswear, footwear, and accessories engineered for people on the move. At the heart of every On product is a commitment to innovation. The brand’s signature CloudTec technology transforms running and walking into smooth, cushioned experiences, reducing impact while maximising energy return. Whether you're training for a marathon, heading to the gym, or exploring the city, On's footwear adapts to your every step with unrivalled comfort and responsiveness. But On doesn’t stop at shoes. The brand’s sportswear collections for men, women and kids blend sleek design with technical functionality—featuring breathable fabrics, temperature-regulating materials and performance fits that elevate every workout or active day. From lightweight jackets and performance tees to durable leggings and ergonomic shorts, On redefines what it means to dress for motion. At Selfridges, we’re proud to showcase the best of On across all categories—from trail-blazing trainers to versatile activewear staples. This is gear made not just to move with you, but to inspire every move you make. Experience Swiss-engineered design, performance innovation and conscious craftsmanship with ON—available now at Selfridges.

275 results

275 results

  1. ON

    Lite Woven Track Pack 35L

    1. Price:Â¥30,500
    ON: Lite Woven Track Pack 35LON: Lite Woven Track Pack 35L
  2. ON

    Cloud x 4 Mesh Trainers

    1. Price:Â¥37,500
    ON: Cloud x 4 Mesh TrainersON: Cloud x 4 Mesh Trainers
  3. ON

    Cloud x 4 Mesh Trainers

    1. Price:Â¥37,500
    ON: Cloud x 4 Mesh TrainersON: Cloud x 4 Mesh Trainers
  4. ON

    Studio Training Jacket

    1. Price:£105.00
    ON: Studio Training JacketON: Studio Training Jacket
  5. ON

    Cloud Sky mesh low-top trainers 9-12 years

    1. Price:Â¥23,500
    Bestseller
    ON: Cloud Sky mesh low-top trainers 9-12 yearsON: Cloud Sky mesh low-top trainers 9-12 years
  6. ON

    Kids' Cloud Sky mesh low-top trainers

    1. Price:Â¥23,500
    Bestseller
    ON: Kids' Cloud Sky mesh low-top trainersON: Kids' Cloud Sky mesh low-top trainers
  7. ON

    Cloudtilt Mesh Trainers

    1. Price:Â¥40,000
    ON: Cloudtilt Mesh TrainersON: Cloudtilt Mesh Trainers
  8. ON

    Cloudtilt Mesh Trainers

    1. Price:Â¥40,000
    ON: Cloudtilt Mesh TrainersON: Cloudtilt Mesh Trainers
  9. ON

    Cloudtilt Moon Woven Trainers

    1. Price:Â¥45,500
    Just launched
    ON: Cloudtilt Moon Woven TrainersON: Cloudtilt Moon Woven Trainers