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On

Welcome to On at Selfridges—where performance meets precision, and movement becomes a lifestyle. Designed in the Swiss Alps and celebrated around the globe, On delivers next-generation sportswear, footwear, and accessories engineered for people on the move. At the heart of every On product is a commitment to innovation. The brand’s signature CloudTec technology transforms running and walking into smooth, cushioned experiences, reducing impact while maximising energy return. Whether you're training for a marathon, heading to the gym, or exploring the city, On's footwear adapts to your every step with unrivalled comfort and responsiveness. But On doesn’t stop at shoes. The brand’s sportswear collections for men, women and kids blend sleek design with technical functionality—featuring breathable fabrics, temperature-regulating materials and performance fits that elevate every workout or active day. From lightweight jackets and performance tees to durable leggings and ergonomic shorts, On redefines what it means to dress for motion. At Selfridges, we’re proud to showcase the best of On across all categories—from trail-blazing trainers to versatile activewear staples. This is gear made not just to move with you, but to inspire every move you make. Experience Swiss-engineered design, performance innovation and conscious craftsmanship with ON—available now at Selfridges.

225 results

225 results

Shoes
136
Mens
108
Womens
69
Kids
47

  1. ON

    Cloudtilt Remix Woven Trainers

    1. Price:¥40,000
    ON: Cloudtilt Remix Woven TrainersON: Cloudtilt Remix Woven Trainers

  2. ON

    Kids' Cloud Play Woven Trainers

    1. Price:¥23,500
    ON: Kids' Cloud Play Woven TrainersON: Kids' Cloud Play Woven Trainers

  3. ON

    The Roger Wildcard Leather and Mesh Trainers

    1. Price:¥40,000
    ON: The Roger Wildcard Leather and Mesh TrainersON: The Roger Wildcard Leather and Mesh Trainers

  4. ON

    Cloudtilt Mesh Trainers

    1. Price:¥40,000
    ON: Cloudtilt Mesh TrainersON: Cloudtilt Mesh Trainers

  5. ON

    Cloudvista 3 Mesh Trainers

    1. Price:¥40,000
    ON: Cloudvista 3 Mesh TrainersON: Cloudvista 3 Mesh Trainers

  6. ON

    Performance Long-T Stretch-Woven T-Shirt

    1. Price:¥19,800
    ON: Performance Long-T Stretch-Woven T-ShirtON: Performance Long-T Stretch-Woven T-Shirt

  7. ON

    On × PAF Zero Woven Jacket

    1. Price:¥67,500
    ON: On × PAF Zero Woven JacketON: On × PAF Zero Woven Jacket

  8. ON

    Cloudtilt Moon Mesh Trainers

    1. Price:¥45,500
    ON: Cloudtilt Moon Mesh TrainersON: Cloudtilt Moon Mesh Trainers

  9. ON

    Weather Insulated Reflective-Logo Shell Jacket

    1. Price:¥55,500
    ON: Weather Insulated Reflective-Logo Shell JacketON: Weather Insulated Reflective-Logo Shell Jacket

  10. ON

    Climate Logo-Print Stretch-Woven Top

    1. Price:¥25,000
    ON: Climate Logo-Print Stretch-Woven TopON: Climate Logo-Print Stretch-Woven Top

  11. ON

    Performance Volt Woven Jacket

    1. Price:¥48,500
    ON: Performance Volt Woven JacketON: Performance Volt Woven Jacket

  12. ON

    Cloud 6 Mesh Low-Top Trainers

    1. Price:¥37,500
    ON: Cloud 6 Mesh Low-Top TrainersON: Cloud 6 Mesh Low-Top Trainers

  13. ON

    Cloud x 4 Mesh Trainers

    1. Price:¥37,500
    2 Colours
    ON: Cloud x 4 Mesh TrainersON: Cloud x 4 Mesh Trainers

  14. ON

    Cloudsoma Mesh Trainers

    1. Price:¥35,000
    ON: Cloudsoma Mesh TrainersON: Cloudsoma Mesh Trainers

  15. ON

    Cloudvista 3 Mesh Trainers

    1. Price:¥45,500
    ON: Cloudvista 3 Mesh TrainersON: Cloudvista 3 Mesh Trainers

  16. ON

    The Roger Advantage Faux-Leather Trainers

    1. Price:¥37,500
    ON: The Roger Advantage Faux-Leather TrainersON: The Roger Advantage Faux-Leather Trainers

  17. ON

    Kids' Cloudswift Mesh and Shell Mid-Top Trainers

    1. Price:¥29,000
    ON: Kids' Cloudswift Mesh and Shell Mid-Top TrainersON: Kids' Cloudswift Mesh and Shell Mid-Top Trainers

  18. ON

    Kids' Cloudswift Mesh and Shell Mid-Top Trainers

    1. Price:¥32,000
    ON: Kids' Cloudswift Mesh and Shell Mid-Top TrainersON: Kids' Cloudswift Mesh and Shell Mid-Top Trainers

  19. ON

    Kids’ Cloudswift Mesh Low-Top Trainers

    1. Price:¥32,000
    ON: Kids’ Cloudswift Mesh Low-Top TrainersON: Kids’ Cloudswift Mesh Low-Top Trainers

  20. ON

    Kids' Cloud Play 2 Mesh Trainers

    1. Price:¥25,500
    ON: Kids' Cloud Play 2 Mesh TrainersON: Kids' Cloud Play 2 Mesh Trainers

  21. ON

    Logo Ribbed Pack of Three Stretch-Cotton Blend Socks

    1. Price:¥4,650
    ON: Logo Ribbed Pack of Three Stretch-Cotton Blend SocksON: Logo Ribbed Pack of Three Stretch-Cotton Blend Socks

  22. ON

    Cloudtilt Moon Woven Trainers

    1. Price:¥45,500
    Just launched
    ON: Cloudtilt Moon Woven TrainersON: Cloudtilt Moon Woven Trainers

  23. ON

    Kids' Cloud Leap mesh low-top trainers

    1. Price:¥18,300
    ON: Kids' Cloud Leap mesh low-top trainersON: Kids' Cloud Leap mesh low-top trainers

  24. ON

    Cloudvista 3 Mesh Trainers

    1. Price:¥40,000
    ON: Cloudvista 3 Mesh TrainersON: Cloudvista 3 Mesh Trainers

  25. ON

    Courtside 1/2 Zip Eaze Stretch-Woven Jacket

    1. Price:¥46,000
    ON: Courtside 1/2 Zip Eaze Stretch-Woven JacketON: Courtside 1/2 Zip Eaze Stretch-Woven Jacket

  26. ON

    Kids' Cloud Sky Mesh Trainers

    1. Price:¥29,000
    ON: Kids' Cloud Sky Mesh TrainersON: Kids' Cloud Sky Mesh Trainers

  27. ON

    Cloud 6 Mesh Trainers

    1. Price:¥37,500
    ON: Cloud 6 Mesh TrainersON: Cloud 6 Mesh Trainers

  28. ON

    Cloud 6 Mesh Low-Top Trainers

    1. Price:¥31,000
    Bestseller
    ON: Cloud 6 Mesh Low-Top TrainersON: Cloud 6 Mesh Low-Top Trainers

  29. ON

    Focus T Short-Sleeve Cotton-Jersey T-Shirt

    1. Price:¥13,400
    ON: Focus T Short-Sleeve Cotton-Jersey T-ShirtON: Focus T Short-Sleeve Cotton-Jersey T-Shirt

  30. ON

    On × PAF Zero 2-in-1 Stretch-Woven Shorts

    1. Price:¥26,500
    ON: On × PAF Zero 2-in-1 Stretch-Woven ShortsON: On × PAF Zero 2-in-1 Stretch-Woven Shorts

  31. ON

    Kids' Cloud Play 2 Woven Trainers

    1. Price:¥25,500
    ON: Kids' Cloud Play 2 Woven TrainersON: Kids' Cloud Play 2 Woven Trainers

  32. ON

    Cloudsoma Mesh Trainers

    1. Price:¥40,000
    ON: Cloudsoma Mesh TrainersON: Cloudsoma Mesh Trainers

  33. ON

    Kids' Cloud Swift Woven Trainers

    1. Price:¥29,000
    ON: Kids' Cloud Swift Woven TrainersON: Kids' Cloud Swift Woven Trainers

  34. ON

    Performance Volt Stretch-Jersey T-shirt

    1. Price:¥20,500
    ON: Performance Volt Stretch-Jersey T-shirtON: Performance Volt Stretch-Jersey T-shirt

  35. ON

    Kids' Cloud Swift Woven Trainers

    1. Price:¥29,000
    ON: Kids' Cloud Swift Woven TrainersON: Kids' Cloud Swift Woven Trainers

  36. ON

    Focus Tech Cotton-Blend Hoodie

    1. Price:¥31,000
    ON: Focus Tech Cotton-Blend HoodieON: Focus Tech Cotton-Blend Hoodie

  37. ON

    Focus Tech Cotton-Blend Jogging Bottoms

    1. Price:¥25,500
    ON: Focus Tech Cotton-Blend Jogging BottomsON: Focus Tech Cotton-Blend Jogging Bottoms

  38. ON

    Cloudaway Mixed-Material Trainers

    1. Price:¥37,500
    ON: Cloudaway Mixed-Material TrainersON: Cloudaway Mixed-Material Trainers

  39. ON

    Performance Volt Woven Shorts

    1. Price:¥23,000
    ON: Performance Volt Woven ShortsON: Performance Volt Woven Shorts

  40. ON

    Cloudsoma Mesh Trainers

    1. Price:¥40,000
    ON: Cloudsoma Mesh TrainersON: Cloudsoma Mesh Trainers

  41. ON

    Kids' Cloud Sky mesh low-top trainers

    1. Price:¥23,500
    ON: Kids' Cloud Sky mesh low-top trainersON: Kids' Cloud Sky mesh low-top trainers

  42. ON

    Cloudtilt Cushioned-Sole Mesh Low-Top Trainers

    1. Price:¥35,000
    ON: Cloudtilt Cushioned-Sole Mesh Low-Top TrainersON: Cloudtilt Cushioned-Sole Mesh Low-Top Trainers

  43. ON

    "Performance 5"" Stretch-Woven Shorts"

    1. Price:¥17,900
    ON: "Performance 5"" Stretch-Woven Shorts"ON: "Performance 5"" Stretch-Woven Shorts"

  44. ON

    Kids' Cloud Leap Woven Trainers

    1. Price:¥20,500
    ON: Kids' Cloud Leap Woven TrainersON: Kids' Cloud Leap Woven Trainers

  45. ON

    Cloudtilt Moon Mesh Trainers

    1. Price:¥45,500
    ON: Cloudtilt Moon Mesh TrainersON: Cloudtilt Moon Mesh Trainers

  46. ON

    Cloudtilt Moon Mesh Trainers

    1. Price:¥45,500
    2 Colours
    ON: Cloudtilt Moon Mesh TrainersON: Cloudtilt Moon Mesh Trainers

  47. ON

    Cloudmonster Mesh Trainers

    1. Price:¥27,500
    ON: Cloudmonster Mesh TrainersON: Cloudmonster Mesh Trainers

  48. ON

    Cloudtilt Cushioned-Sole Woven Low-Top Trainers

    1. Price:¥30,500
    ON: Cloudtilt Cushioned-Sole Woven Low-Top TrainersON: Cloudtilt Cushioned-Sole Woven Low-Top Trainers

  49. ON

    Cloudtilt Remix Mesh Trainers

    1. Price:¥40,000
    ON: Cloudtilt Remix Mesh TrainersON: Cloudtilt Remix Mesh Trainers

  50. ON

    Focus Tech Cotton-Blend Hoodie

    1. Price:¥31,000
    ON: Focus Tech Cotton-Blend HoodieON: Focus Tech Cotton-Blend Hoodie

  51. ON

    Weather Hybrid Quilted Shell Jacket

    1. Price:¥53,500
    ON: Weather Hybrid Quilted Shell JacketON: Weather Hybrid Quilted Shell Jacket

  52. ON

    Cloud X Tempo Mesh Trainers

    1. Price:¥45,500
    ON: Cloud X Tempo Mesh TrainersON: Cloud X Tempo Mesh Trainers

  53. ON

    Kids' Cloud Play 2 Woven Trainers

    1. Price:¥25,500
    ON: Kids' Cloud Play 2 Woven TrainersON: Kids' Cloud Play 2 Woven Trainers

  54. ON

    Focus Tech Crew-Neck Cotton-Blend Sweatshirt

    1. Price:¥26,500
    ON: Focus Tech Crew-Neck Cotton-Blend SweatshirtON: Focus Tech Crew-Neck Cotton-Blend Sweatshirt

  55. ON

    Kids' Cloudnova Youth Woven Trainers

    1. Price:¥35,000
    ON: Kids' Cloudnova Youth Woven TrainersON: Kids' Cloudnova Youth Woven Trainers

  56. ON

    Cloudtilt Mesh Trainers

    1. Price:¥40,000
    ON: Cloudtilt Mesh TrainersON: Cloudtilt Mesh Trainers

  57. ON

    Cloudsoma Mesh Trainers

    1. Price:¥40,000
    ON: Cloudsoma Mesh TrainersON: Cloudsoma Mesh Trainers

  58. ON

    Kids' Cloudhero Waterproof Woven Trainers

    1. Price:¥26,500
    ON: Kids' Cloudhero Waterproof Woven TrainersON: Kids' Cloudhero Waterproof Woven Trainers

  59. ON

    Kids' Cloud Leap Woven Trainers

    1. Price:¥22,500
    ON: Kids' Cloud Leap Woven TrainersON: Kids' Cloud Leap Woven Trainers

  60. ON

    Cloudvista 3 Mesh Trainers

    1. Price:¥40,000
    ON: Cloudvista 3 Mesh TrainersON: Cloudvista 3 Mesh Trainers
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