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Kids' Toy Shop

If you want to bring a smile to your young ones' faces, look no further than our virtual toy shop. Filled to the brim with products from leading children's toy brands, it's got everything needed to take playtime to a new level.

Babies require lots of stimulation, so we recommend brightly coloured kid's playsets. Sensory mats are a joy for infants, packed with eye-catching patterns and grabbable elements. As they grow, bricks and puzzles will develop their motor skills, and books and music players with educational voiceovers will assist with language accumulation. Older children will appreciate toys that speak to their interests - luckily, we've got plenty of options. Aspiring chefs can cook up a storm with baking kits, whereas animal lovers can become veterinarians with a zoo's worth of plush creatures. Have a budding engineer on your hands? Building blocks are sure to spark their imaginations.

Garden-friendly picks will move the fun outdoors, from electric cars to paddling pools. Oversized board games will get the whole family involved, while slides and swings promise hours of entertainment as the adults watch on. Bath time is certain to follow a long day in the sun, so why not turn to waterproof figurines to keep children entertained as they scrub up?

3,306 results

3,306 results

  1. GUI GUI

    Mega Slime Haul 50-Piece Set

    1. Price:â‚©58,000
    GUI GUI: Mega Slime Haul 50-Piece SetGUI GUI: Mega Slime Haul 50-Piece Set
  2. JELLYCAT

    Zodihop Luxe Bunny Soft Bag Charm 18cm

    1. Price:â‚©49,000
    JELLYCAT: Zodihop Luxe Bunny Soft Bag Charm 18cmJELLYCAT: Zodihop Luxe Bunny Soft Bag Charm 18cm
  3. JELLYCAT

    Amuseable Pain au Chocolat soft toy 15cm

    1. Price:â‚©40,000
    JELLYCAT: Amuseable Pain au Chocolat soft toy 15cmJELLYCAT: Amuseable Pain au Chocolat soft toy 15cm
  4. JELLYCAT: Amuseables 2026 Silver Star Soft Toy 17cmJELLYCAT: Amuseables 2026 Silver Star Soft Toy 17cm
  5. JELLYCAT

    Amuseables Sports Ski Club Goggles Soft Toy 10cm

    1. Price:â‚©76,000
    Just launched
    JELLYCAT: Amuseables Sports Ski Club Goggles Soft Toy 10cmJELLYCAT: Amuseables Sports Ski Club Goggles Soft Toy 10cm
  6. JELLYCAT: Amuseables Peanut Yeti Outfit  Soft Toy 15cmJELLYCAT: Amuseables Peanut Yeti Outfit  Soft Toy 15cm
  7. JELLYCAT: Blossom Bunny 'Petal' Little Soft Toy 18cmJELLYCAT: Blossom Bunny 'Petal' Little Soft Toy 18cm
  8. JELLYCAT: Hopscone Luxe Bunny Original Soft Toy 31cmJELLYCAT: Hopscone Luxe Bunny Original Soft Toy 31cm
  9. SONNY ANGEL

    Hippers Harvest Figure Blind Box 10cm

    1. Price:â‚©31,000
    SONNY ANGEL: Hippers Harvest Figure Blind Box 10cmSONNY ANGEL: Hippers Harvest Figure Blind Box 10cm
  10. JELLYCAT

    Munro Scottie Dog Soft Toy 23cm

    1. Price:â‚©54,000
    JELLYCAT: Munro Scottie Dog Soft Toy 23cmJELLYCAT: Munro Scottie Dog Soft Toy 23cm
  11. SYLVANIAN FAMILIES

    Sylvanian Families Cutie Collectibles Milky Way Babies Toy Blind Bag

    1. Price:â‚©17,000
    Exclusive to Selfridges
    SYLVANIAN FAMILIES: Sylvanian Families Cutie Collectibles Milky Way Babies Toy Blind BagSYLVANIAN FAMILIES: Sylvanian Families Cutie Collectibles Milky Way Babies Toy Blind Bag
  12. SQUISHMALLOWS

    Micromallows Advent Calendar

    1. Price:â‚©121,000
    SQUISHMALLOWS: Micromallows Advent CalendarSQUISHMALLOWS: Micromallows Advent Calendar
  13. JELLYCAT

    Bashful Bunny medium soft toy 31cm

    1. Price:â‚©49,000
    JELLYCAT: Bashful Bunny medium soft toy 31cmJELLYCAT: Bashful Bunny medium soft toy 31cm
  14. JELLYCAT

    Amuseables Carrot Cake Soft Toy 15cm

    1. Price:â‚©67,000
    JELLYCAT: Amuseables Carrot Cake Soft Toy 15cmJELLYCAT: Amuseables Carrot Cake Soft Toy 15cm
  15. JELLYCAT: Wheat Flufflet Little Bunny Soft Toy 18cmJELLYCAT: Wheat Flufflet Little Bunny Soft Toy 18cm
  16. JELLYCAT

    Bashful Bunny small soft toy 18cm

    1. Price:â‚©36,500
    JELLYCAT: Bashful Bunny small soft toy 18cmJELLYCAT: Bashful Bunny small soft toy 18cm
  17. JELLYCAT

    Amusable Pretzel soft toy 18cm

    1. Price:â‚©55,000
    JELLYCAT: Amusable Pretzel soft toy 18cmJELLYCAT: Amusable Pretzel soft toy 18cm
  18. JELLYCAT: Blushkin Blossom Luxe Bunny Original Soft Toy 31cmJELLYCAT: Blushkin Blossom Luxe Bunny Original Soft Toy 31cm
  19. JELLYCAT

    Blossom Beige Bunny 'Petal' Original Soft Toy 31cm

    1. Price:â‚©55,000
    Back in stock
    JELLYCAT: Blossom Beige Bunny 'Petal' Original Soft Toy 31cmJELLYCAT: Blossom Beige Bunny 'Petal' Original Soft Toy 31cm
  20. SYLVANIAN FAMILIES

    Colourful Baby Bunnies Blind Bag

    1. Price:â‚©15,000
    Exclusive to Selfridges
    SYLVANIAN FAMILIES: Colourful Baby Bunnies Blind BagSYLVANIAN FAMILIES: Colourful Baby Bunnies Blind Bag
  21. JELLYCAT

    Cream Bunny With Plant Soft Toy 31cm

    1. Price:â‚©76,000
    JELLYCAT: Cream Bunny With Plant Soft Toy 31cmJELLYCAT: Cream Bunny With Plant Soft Toy 31cm
  22. JELLYCAT

    Amuseable Peanut soft bag charm 18cm

    1. Price:â‚©45,500
    JELLYCAT: Amuseable Peanut soft bag charm 18cmJELLYCAT: Amuseable Peanut soft bag charm 18cm
  23. JELLYCAT: Amuseables Codhi Californian Roll Soft Toy 9cmJELLYCAT: Amuseables Codhi Californian Roll Soft Toy 9cm
  24. JELLYCAT: Bartholomew Bear Daffodil Outfit Soft Toy 26cmJELLYCAT: Bartholomew Bear Daffodil Outfit Soft Toy 26cm
  25. JELLYCAT

    Cream Bunny With Star Soft Toy 31cm

    1. Price:â‚©76,000
    JELLYCAT: Cream Bunny With Star Soft Toy 31cmJELLYCAT: Cream Bunny With Star Soft Toy 31cm
  26. JELLYCAT

    Amuseables Pickle Soft Bag Charm

    1. Price:â‚©49,000
    JELLYCAT: Amuseables Pickle Soft Bag CharmJELLYCAT: Amuseables Pickle Soft Bag Charm
  27. KPOP DEMON HUNTERS

    Mera Curved Moon Sword Toy

    1. Price:â‚©34,500
    KPOP DEMON HUNTERS: Mera Curved Moon Sword ToyKPOP DEMON HUNTERS: Mera Curved Moon Sword Toy
  28. JELLYCAT: Amuseables Egglantine Egg On Toast Soft Toy 12cmJELLYCAT: Amuseables Egglantine Egg On Toast Soft Toy 12cm
  29. MUSHYKINZ

    Jelleez Squishy Toy Assortment

    1. Price:â‚©13,000
    MUSHYKINZ: Jelleez Squishy Toy AssortmentMUSHYKINZ: Jelleez Squishy Toy Assortment
  30. JELLYCAT

    Growlston Gargoyle Soft Toy 16cm

    1. Price:â‚©67,000
    JELLYCAT: Growlston Gargoyle Soft Toy 16cmJELLYCAT: Growlston Gargoyle Soft Toy 16cm
  31. JELLYCAT

    Bartholomew gigantic soft toy 96cm

    1. Price:â‚©1,600,000
    JELLYCAT: Bartholomew gigantic soft toy 96cmJELLYCAT: Bartholomew gigantic soft toy 96cm
  32. JELLYCAT

    Bashful Bunny small soft toy 18cm

    1. Price:â‚©36,500
    JELLYCAT: Bashful Bunny small soft toy 18cmJELLYCAT: Bashful Bunny small soft toy 18cm
  33. JELLYCAT: Amuseables Ort & Tum Acorns  Soft Toy 18cmJELLYCAT: Amuseables Ort & Tum Acorns  Soft Toy 18cm
  34. JELLYCAT

    Bartholomew Bear large soft toy 47cm

    1. Price:â‚©94,000
    JELLYCAT: Bartholomew Bear large soft toy 47cmJELLYCAT: Bartholomew Bear large soft toy 47cm
  35. BRATZ: Bratziez Wintertime Wonderland Series Blind Box 20cmBRATZ: Bratziez Wintertime Wonderland Series Blind Box 20cm
  36. JELLYCAT

    Amuseable Bean soft toy 12cm

    1. Price:â‚©36,500
    JELLYCAT: Amuseable Bean soft toy 12cmJELLYCAT: Amuseable Bean soft toy 12cm
  37. JELLYCAT

    Amusable Coffee Cup soft toy 14cm

    1. Price:â‚©49,000
    JELLYCAT: Amusable Coffee Cup soft toy 14cmJELLYCAT: Amusable Coffee Cup soft toy 14cm
  38. KPOP DEMON HUNTERS

    Zoey Spirit Blades Playset

    1. Price:â‚©18,500
    KPOP DEMON HUNTERS: Zoey Spirit Blades PlaysetKPOP DEMON HUNTERS: Zoey Spirit Blades Playset
  39. JELLYCAT

    Leicester Pigeon Soft Toy

    1. Price:â‚©64,000
    Exclusive to Selfridges
    JELLYCAT: Leicester Pigeon Soft ToyJELLYCAT: Leicester Pigeon Soft Toy
  40. JELLYCAT: Thistlepop Blossom Luxe Bunny Original Soft Toy 31cmJELLYCAT: Thistlepop Blossom Luxe Bunny Original Soft Toy 31cm
  41. JELLYCAT

    Amuseable Rose Bouquet soft toy 30cm

    1. Price:â‚©85,000
    JELLYCAT: Amuseable Rose Bouquet soft toy 30cmJELLYCAT: Amuseable Rose Bouquet soft toy 30cm
  42. SYLVANIAN FAMILIES

    Baby Woodland Fairy Toy Figure Blind Box

    1. Price:â‚©13,000
    SYLVANIAN FAMILIES: Baby Woodland Fairy Toy Figure Blind BoxSYLVANIAN FAMILIES: Baby Woodland Fairy Toy Figure Blind Box
  43. SONNY ANGEL

    Vegetables Series Figure Blind Box 10cm

    1. Price:â‚©29,500
    SONNY ANGEL: Vegetables Series Figure Blind Box 10cmSONNY ANGEL: Vegetables Series Figure Blind Box 10cm
  44. JELLYCAT: Thistlepop Blossom Bunny Soft Bag Charm 18cmJELLYCAT: Thistlepop Blossom Bunny Soft Bag Charm 18cm
  45. MUSHYKINZ

    Taba Squishy Fidget Toy Assortment

    1. Price:â‚©18,500
    MUSHYKINZ: Taba Squishy Fidget Toy AssortmentMUSHYKINZ: Taba Squishy Fidget Toy Assortment
  46. JELLYCAT

    Amuseables Pebble Soft Toy

    1. Price:â‚©40,000
    JELLYCAT: Amuseables Pebble Soft ToyJELLYCAT: Amuseables Pebble Soft Toy
  47. JELLYCAT

    Bartholomew Bear Tiny soft toy 16cm

    1. Price:â‚©40,000
    JELLYCAT: Bartholomew Bear Tiny soft toy 16cmJELLYCAT: Bartholomew Bear Tiny soft toy 16cm
  48. CLICKEEZ: Clickeez Care Bear Single Pack Toy AssortmentCLICKEEZ: Clickeez Care Bear Single Pack Toy Assortment
  49. MOFUSAND

    Kiramekko Vinyl Soft Toy Clip Blind Box

    1. Price:â‚©49,000
    MOFUSAND: Kiramekko Vinyl Soft Toy Clip Blind BoxMOFUSAND: Kiramekko Vinyl Soft Toy Clip Blind Box
  50. JELLYCAT

    Amuseable Moon gigantic soft toy 120cm

    1. Price:â‚©1,600,000
    JELLYCAT: Amuseable Moon gigantic soft toy 120cmJELLYCAT: Amuseable Moon gigantic soft toy 120cm
  51. JELLYCAT

    Amuseable Sun gigantic soft toy 110cm

    1. Price:â‚©1,600,000
    JELLYCAT: Amuseable Sun gigantic soft toy 110cmJELLYCAT: Amuseable Sun gigantic soft toy 110cm
  52. JELLYCAT: Amuseables Soyella Edamame Bean Soft Toy 13cmJELLYCAT: Amuseables Soyella Edamame Bean Soft Toy 13cm
  53. JELLYCAT

    Ewert Sheepdog Soft Toy 29cm

    1. Price:â‚©76,000
    JELLYCAT: Ewert Sheepdog Soft Toy 29cmJELLYCAT: Ewert Sheepdog Soft Toy 29cm
  54. JELLYCAT: Bartholomew Bear All-In-One Outfit Soft Toy 26cmJELLYCAT: Bartholomew Bear All-In-One Outfit Soft Toy 26cm
  55. JELLYCAT: Bartholomew Bear in Seafarer Outfit Soft ToyJELLYCAT: Bartholomew Bear in Seafarer Outfit Soft Toy
  56. CRAZY AARONS

    Strange Attractor Thinking Putty 60g

    1. Price:â‚©22,000
    CRAZY AARONS: Strange Attractor Thinking Putty 60gCRAZY AARONS: Strange Attractor Thinking Putty 60g
  57. GUI GUI: Fruity Glow Edit Beautify Your Slime Kit AssortmentGUI GUI: Fruity Glow Edit Beautify Your Slime Kit Assortment
  58. JELLYCAT

    Maffles Manatee Soft Toy

    1. Price:â‚©112,000
    JELLYCAT: Maffles Manatee Soft ToyJELLYCAT: Maffles Manatee Soft Toy
  59. CHIIKAWA

    Kiramekko Vinyl Soft Toy Assortment 15cm

    1. Price:â‚©49,000
    Exclusive to Selfridges
    CHIIKAWA: Kiramekko Vinyl Soft Toy Assortment 15cmCHIIKAWA: Kiramekko Vinyl Soft Toy Assortment 15cm
  60. JELLYCAT

    Amuseables Salty Steve Soft Toy

    1. Price:â‚©45,500
    Exclusive to Selfridges
    JELLYCAT: Amuseables Salty Steve Soft ToyJELLYCAT: Amuseables Salty Steve Soft Toy
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