If you’re the type to take a subtler approach to trends, here’s how to tackle logomania. Headed up by Matthew Williams,
1017 ALYX 9SM designs this knitted jumper with a classic round neck and trend-lend split-cuff sleeves. But rather than using this blank canvas to shout loudly, the brand shrinks down its logo and stamps it on a leather patch just above the asymmetric hem – a second glance may be required, making this an alternate route to attention-grabbing branding.
- 1017 ALYX 9SM knitted jumper
- 83% viscose, 17% polyester
- Slips on
- Round neck, dropped shoulders, long sleeves, dropped hem at front, leather branding patch at front
- Specialist dry clean
- Made in Italy
- True to size
- Size small: Length 23 in / 59 cm
- Model is 5ft 10in/1.78m and wears a size small
- Lightweight, slight stretch